Erika Augusto Dos Santos Email and Phone Number
Marketing professional with large experience in multinational companies. More then 10 years working with consumer goods, in strategic team as Marketing, Trade Mkt/Merchandising and Supply Chain.Current as Marketing Executive, my goal is to develop and coordinate projects that brings awareness to the brand, and generates revenue to the company.
Wellhub
View- Website:
- wellhub.com
- Employees:
- 45857
-
Creative Production ManagerWellhubState Of São Paulo, Brazil -
Brand ExecutivePhilip Morris Brasil Jan 2021 - PresentSão Paulo, BrasilPortfolio Management for the brands Marlboro, Chesterfield and L&M in Brazil.Responsible for product launch, package revamps and product delist to optimize the portfolio.Actions and Campaigns development to engage the internal team and external stakeholders.Events management (internal + external brand activation).Managing reports development, deep analyzis with strategic content and insights to support the business decisions.Track and support the commercial team to achieve the goals & targets.Responsible for training presentation and follow-up the Sales Agents/Promoters (focus on approaches the consumer to generate experimentation, trial and switch selling). Development of creative briefing for agencies partners, approvals (brand activations, engagement actions, product concept, story telling developer and Key Visuals creation with agencies partners).Knowledge of laws and submission processes to ANVISA to ensure the best communication of smoking products without violating current regulations.Extras: production of engagement videos, script creation for internal events. Communication for commercial team and retailers. -
Category Marketing AnalystCargill Jan 2019 - Jan 2021São Paulo, São Paulo, BrazilMarketing professional in Food Service at Cargill, responsible forDressings & Oils (Olive Oil, Mayonnaise, Special Oils, Saladdressings), Chocolate, and Barbecue Sauce.Supporting the Key Account (Large Chains) and Indirect channel.Scope: Portfolio and category management focusing on the productperformance; Profitability analysis with KPI’s as P&L, Sell in/outdata, sales growth and contribution margin, monitoring thecompetition movements and changes in the consumption habits;Managing innovation projects with focus in cost savings, productiongains, and product launches. Interface with Commercial, TradeMarketing, Sales intelligence, Procurement, Regulatory, Factoryteam, Laboratory (product development), Finance and Juridicaldepartment. Managing communication materials for the companyrelated to my categories; Managing the category budget. Managingand developing the Cargill's Food Service Website, with the external agency -
Market Execution Analyst - MerchandisingRb Jan 2018 - Jan 2019BrazilMerchandising professional supporting the Key Account, Nationalretail, Cash & Carry and Indirect channel for the Company.Skills and experiences: Sell out and POP (point of purchase) analysis;Share of space analysis; Supporting the campaigns mechanics,materials and communications for the field professionals.Managing the production quantity of POP (point of purchase) withTrade MKT to guarantee our brands in the best visibility store place.Managing the Trade MKT and Marketing communication to thefields team, providing strategies and the best execution of ourbrands in Brazil.HABILIDADES PROFISSIONAISProject management: Innovation projects; Saving projects (formulation,packaging, process); Manufactory projects(operation saving); Trade Marketing projects Market research; Channel strategies by region toincrease share (by category).Managing the Merchandising budget (BTG/YTD) with Finance team,controlling the invoices, travel expenses, purchase orders on "MyBuy system".Skills to manage the officials presentations for our internal GlobalVision Stores Program.Update and setting up other presentations which contains newstrategies for the Company.Update the Execution book for the field professionals with thetraining team.Skills to lead corporate events for the team (negotiations, contractsand agencies) -
Production PlannerRb Feb 2016 - Jan 2018São Paulo E Região, BrasilResponsible to support the demand from 12 countries with FinishedGoods from RB Brazil, achieving lower inventory cost in the factory(80% less cost).KPIs development and analysis of next dispatches items from allexportation of Finished Goods: Production x Pickup/dispatches.Daily link with Planning department and Comex to discuss the nextstrategies.Managing the systems: JDEdwards, SYNCHRO. -
Material Planning AnalystRb Jan 2015 - Feb 2016BrazilMRP: Raw/pack imported materials.Main activities: Buyer of imported raw/pack materials, based on theProduction Planning schedule and the forecast from Demanddepartment.Daily directly contact with the MPS (Master Production Scheduling) -Daily link with commercial, demand planning, and factoryoperations.Weekly negotiations with Procurement department and thesuppliers to negotiate lead time, MOQ and safety stock for thebusiness;Maintaining an optimal inventory level. -
Masterdata Management AnalystRb Aug 2013 - Jan 2015Supply ChainControlling and managing the setup in JDE System all theinputs/outputs information:Phase in/out of materials;Lead time / MOQ / safety stock;Setup of Bill of Material (BOM) for all finished goods;Create a process for Masterdata Management;Main contact and leader of SAP MDM implementation in Brazil. -
Planning InternRb Aug 2012 - Jul 2013Supply Chain-Forecast/Demand-Production-Stock-General Planning Information. -
Intern Of FinancesDow Chemical May 2011 - Jun 2012Finance Controller Department -
InternAbnt - Associação Brasileira De Normas Técnicas Jun 2010 - Mar 2011 -
B2B E-Commerce InternEletroshopping.Com.Br Jan 2010 - Jun 2010
Erika Augusto Dos Santos Education Details
-
Master Em Branding -
Embassy Ces - Manhattam, New YorkBusiness English
Frequently Asked Questions about Erika Augusto Dos Santos
What company does Erika Augusto Dos Santos work for?
Erika Augusto Dos Santos works for Wellhub
What is Erika Augusto Dos Santos's role at the current company?
Erika Augusto Dos Santos's current role is Creative Production Manager.
What schools did Erika Augusto Dos Santos attend?
Erika Augusto Dos Santos attended Espm Escola Superior De Propaganda E Marketing, Cna, Embassy Ces - Manhattam, New York.
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