Erika Augusto Dos Santos

Erika Augusto Dos Santos Email and Phone Number

Creative Production Manager @ Wellhub
State of São Paulo, Brazil
Erika Augusto Dos Santos's Location
São Paulo, São Paulo, Brazil, Brazil
About Erika Augusto Dos Santos

Marketing professional with large experience in multinational companies. More then 10 years working with consumer goods, in strategic team as Marketing, Trade Mkt/Merchandising and Supply Chain.Current as Marketing Executive, my goal is to develop and coordinate projects that brings awareness to the brand, and generates revenue to the company.

Erika Augusto Dos Santos's Current Company Details
Wellhub

Wellhub

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Creative Production Manager
State of São Paulo, Brazil
Website:
wellhub.com
Employees:
45857
Erika Augusto Dos Santos Work Experience Details
  • Wellhub
    Creative Production Manager
    Wellhub
    State Of São Paulo, Brazil
  • Philip Morris Brasil
    Brand Executive
    Philip Morris Brasil Jan 2021 - Present
    São Paulo, Brasil
    Portfolio Management for the brands Marlboro, Chesterfield and L&M in Brazil.Responsible for product launch, package revamps and product delist to optimize the portfolio.Actions and Campaigns development to engage the internal team and external stakeholders.Events management (internal + external brand activation).Managing reports development, deep analyzis with strategic content and insights to support the business decisions.Track and support the commercial team to achieve the goals & targets.Responsible for training presentation and follow-up the Sales Agents/Promoters (focus on approaches the consumer to generate experimentation, trial and switch selling). Development of creative briefing for agencies partners, approvals (brand activations, engagement actions, product concept, story telling developer and Key Visuals creation with agencies partners).Knowledge of laws and submission processes to ANVISA to ensure the best communication of smoking products without violating current regulations.Extras: production of engagement videos, script creation for internal events. Communication for commercial team and retailers.
  • Cargill
    Category Marketing Analyst
    Cargill Jan 2019 - Jan 2021
    São Paulo, São Paulo, Brazil
    Marketing professional in Food Service at Cargill, responsible forDressings & Oils (Olive Oil, Mayonnaise, Special Oils, Saladdressings), Chocolate, and Barbecue Sauce.Supporting the Key Account (Large Chains) and Indirect channel.Scope: Portfolio and category management focusing on the productperformance; Profitability analysis with KPI’s as P&L, Sell in/outdata, sales growth and contribution margin, monitoring thecompetition movements and changes in the consumption habits;Managing innovation projects with focus in cost savings, productiongains, and product launches. Interface with Commercial, TradeMarketing, Sales intelligence, Procurement, Regulatory, Factoryteam, Laboratory (product development), Finance and Juridicaldepartment. Managing communication materials for the companyrelated to my categories; Managing the category budget. Managingand developing the Cargill's Food Service Website, with the external agency
  • Rb
    Market Execution Analyst - Merchandising
    Rb Jan 2018 - Jan 2019
    Brazil
    Merchandising professional supporting the Key Account, Nationalretail, Cash & Carry and Indirect channel for the Company.Skills and experiences: Sell out and POP (point of purchase) analysis;Share of space analysis; Supporting the campaigns mechanics,materials and communications for the field professionals.Managing the production quantity of POP (point of purchase) withTrade MKT to guarantee our brands in the best visibility store place.Managing the Trade MKT and Marketing communication to thefields team, providing strategies and the best execution of ourbrands in Brazil.HABILIDADES PROFISSIONAISProject management: Innovation projects; Saving projects (formulation,packaging, process); Manufactory projects(operation saving); Trade Marketing projects Market research; Channel strategies by region toincrease share (by category).Managing the Merchandising budget (BTG/YTD) with Finance team,controlling the invoices, travel expenses, purchase orders on "MyBuy system".Skills to manage the officials presentations for our internal GlobalVision Stores Program.Update and setting up other presentations which contains newstrategies for the Company.Update the Execution book for the field professionals with thetraining team.Skills to lead corporate events for the team (negotiations, contractsand agencies)
  • Rb
    Production Planner
    Rb Feb 2016 - Jan 2018
    São Paulo E Região, Brasil
    Responsible to support the demand from 12 countries with FinishedGoods from RB Brazil, achieving lower inventory cost in the factory(80% less cost).KPIs development and analysis of next dispatches items from allexportation of Finished Goods: Production x Pickup/dispatches.Daily link with Planning department and Comex to discuss the nextstrategies.Managing the systems: JDEdwards, SYNCHRO.
  • Rb
    Material Planning Analyst
    Rb Jan 2015 - Feb 2016
    Brazil
    MRP: Raw/pack imported materials.Main activities: Buyer of imported raw/pack materials, based on theProduction Planning schedule and the forecast from Demanddepartment.Daily directly contact with the MPS (Master Production Scheduling) -Daily link with commercial, demand planning, and factoryoperations.Weekly negotiations with Procurement department and thesuppliers to negotiate lead time, MOQ and safety stock for thebusiness;Maintaining an optimal inventory level.
  • Rb
    Masterdata Management Analyst
    Rb Aug 2013 - Jan 2015
    Supply Chain
    Controlling and managing the setup in JDE System all theinputs/outputs information:Phase in/out of materials;Lead time / MOQ / safety stock;Setup of Bill of Material (BOM) for all finished goods;Create a process for Masterdata Management;Main contact and leader of SAP MDM implementation in Brazil.
  • Rb
    Planning Intern
    Rb Aug 2012 - Jul 2013
    Supply Chain
    -Forecast/Demand-Production-Stock-General Planning Information.
  • Dow Chemical
    Intern Of Finances
    Dow Chemical May 2011 - Jun 2012
    Finance Controller Department
  • Abnt - Associação Brasileira De Normas Técnicas
    Intern
    Abnt - Associação Brasileira De Normas Técnicas Jun 2010 - Mar 2011
  • Eletroshopping.Com.Br
    B2B E-Commerce Intern
    Eletroshopping.Com.Br Jan 2010 - Jun 2010

Erika Augusto Dos Santos Education Details

Frequently Asked Questions about Erika Augusto Dos Santos

What company does Erika Augusto Dos Santos work for?

Erika Augusto Dos Santos works for Wellhub

What is Erika Augusto Dos Santos's role at the current company?

Erika Augusto Dos Santos's current role is Creative Production Manager.

What schools did Erika Augusto Dos Santos attend?

Erika Augusto Dos Santos attended Espm Escola Superior De Propaganda E Marketing, Cna, Embassy Ces - Manhattam, New York.

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