Erika Treto Email & Phone Number

Alpharetta, Ga, Us

Responsible for all online wireless postpaid voice sales. Define end-to-end go-to-market strategies focused on improving the online customer experience in order to grow the eCommerce channel by continuously delivering best-in-class website with customer obsessed solutions that result in optimal journeys leveraging the skill sets, technology, and data necessary that will win over today's empowered customers.

Responsible for overseeing the development of eCommerce marketing programs and overall website strategy to maximize the brand presentation, consumer experience and support the integrated digital marketing strategy. Focus on defining the content strategy and design for paid media traffic and campaigns to ensure consistent E2E experience from external ads to site. This includes planning, developing and executing national marketing offers, digital programs, and advertising campaigns.

Responsible for executing initiatives to expand Home Solutions (U-verse TV, HSIA & Voice products) sales online, including end-to-end implementation of online sales flow optimization initiatives to increase sales and improve customer satisfaction. In addition, establish A/B and multivariate testing practices in Home Solutions online organization as well as campaign development, targeting strategy, and improvement of change implementation.

Responsible for analyzing, developing, and implementing the annual rate increase and rate initiatives for UPS Global services. This includes managing and participating in market and competitive research, using results to develop rate and rate initiative strategy. In addition, manage rate increase projects, coordinate and audit global rate setting process and determine financial impact of rate initiatives and other revenue enhancement projects.

Greater Atlanta Area

Responsible for managing various customer facing applications and site areas on UPS.com as well as facilitating the adoption of UPS's customer facing technology solutions internationally. This includes: - Managing the development of enterprise release initiatives related to the execution of the strategy, including initiative prioritization, requirements development and approval, and product testing - Monitoring product performance by gathering statistical details, analyzing and diagnosing variances and implementing change as needed- Developing integrated, global communications campaigns using cohesive brand messaging, interactive demos, email marketing and sales training.

Brussels Area, Belgium

Responsible for coordinating enterprise release initiatives and cross functional project requests across the Europe Region. In addition, provided support for the training and development of employees in order to acquire knowledge of the company's products and technology portfolio.

Master International Business, Marketing

Activities and Societies: International Business Alliance, Graduate Business Association, Graduate Research Assistant for the Institute.

Ba, Languages And International Business

Activities and Societies: Latin American Student Association, Alpha Xi Delta SororityManagement in Different World Regions Study Abroad.