Erika Moore Email and Phone Number
Experienced marketing professional with over ten years of experience in the financial services and higher education industries. I began my career working on communication plans to drive effective change management for an enterprise-wide software launch. I then transitioned to focus on digital marketing, where I provided content strategies and reporting for websites, email marketing, and social media. I currently serve as a social media marketer at Jackson, a B2B and Fortune 500 company, and manage social content for multiple social channels, including digital campaigns, SEO optimization, and a social selling program. I also received my M.A. from Michigan State University in Strategic Communication in 2019.
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Demand Marketing StrategistService ExpressGrand Rapids, Mi, Us
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Content ManagerAcrisure May 2024 - PresentGrand Rapids, Michigan, Us -
Senior Social Media SpecialistJackson Jul 2019 - May 2024Lansing, Mi, UsI manage social media platforms for five corporate social channels, three foundation social channels, and a social selling program. This includes content strategy, creation, and reporting on KPIs. I ensure content highlights Jackson's brand and as a thought leader in the retirement landscape. I develop regular reports to increase audience engagement, followers, and website traffic. -
Digital Content Marketing LeadMichigan State University Feb 2018 - Jul 2019East Lansing, Mi, UsI led digital marketing for the office that oversees research at Michigan State University. I marketed local events, research, and other initiatives to internal and external audiences on multiple digital platforms including website, email, and social media. I provided website content publishing and development for three department websites and multiple department websites. I tracked analytics to increase audiences growth and engagement with marketing campaigns. -
Communications SpecialistMichigan State University Jul 2013 - Feb 2018East Lansing, Mi, UsI facilitated communications and change management activities for the launch of a software development project. This included creating a comprehensive communications plan that involved details on education, promotional videos, department visits, and news releases. The initial strategic plan began with evaluating the audience, obstacles, and creating key messages. I also ran budgeting and human resources to support office oversight.
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Marketing And Social Media InternFontana Chamber Arts Jan 2012 - Apr 2012Us
Erika Moore Education Details
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Michigan State UniversityStrategic Communication -
Western Michigan UniversityMinors In Music And Business
Frequently Asked Questions about Erika Moore
What company does Erika Moore work for?
Erika Moore works for Service Express
What is Erika Moore's role at the current company?
Erika Moore's current role is Demand Marketing Strategist.
What schools did Erika Moore attend?
Erika Moore attended Michigan State University, Western Michigan University.
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