Erika Grenda Email & Phone Number

Responsible for coordinating strategic marketing initiatives, providing insightful thought leadership, product marketing and sales enablement for global teams to drive brand awareness and pipeline generation.-Create effective customer journey touchpoint mapping to move prospects and customers through the sales funnel-Work with internal stakeholders to strengthen product positioning and develop client and industry-specific solution messaging to differentiate products from others emerging in the market-Understand the needs and buying patterns of core markets to build compelling value propositions for products and brand-Craft compelling stories, copy and images for launch materials, website and sustaining marketing campaigns

United States

•Digital content and asset development including writing, editing andproducing thought leadership pieces for Client Services.• Work with broader Client Services team to source story ideas, content andengagement opportunities that support our business strategy and KPIS.• Program management, including communications and engagement planmanagement, measurement to track results and progress against statedbusiness objectives.• Manage editorial calendar and identify opportunities to share thoughtleadership pieces and content for all regions.•Launched and contributed marketing of Visa Women's Network Atlanta, Employee Resource Group.

Alpharetta, Georgia, United States

Alpharetta, Georgia

• Developed and executed sales enablement strategies for seven sales divisions that generated leads and drove sales.• Launched strategy for sales video tool called Vidyard that enabled better conversations with sales team and their prospects• Managed, created and deployed all internal communications to increase collaboration with internal partners and increase sales, including launching bi-weekly newsletter and monthly TV show for associates.• Crafted and implemented internal programs to increase morale and culture. Created and executed sales competitions to solve business problems and create actionable results.• Strategized and executed creative client campaigns to increase lead generation and build relationships with target audiences.• Planned and executed quarterly executive round tables with C-suite executives across the country.• Liaisoned between the sales floor and the marketing team.• Conceptualized and launched Heroes of Healthcare Podcasts, Named one of the top healthcare podcasts. Recruited guests from top healthcare organizations and target clients including Mount Sinai, Emory Healthcare, Memorial Health System, Novant Health and more.• Managed and planned in-person and virtual industry provider and client events and tradeshows.• Strategized and wrote communication to encourage attendance through customized email, video and LinkedIn campaigns

• Led overall marketing strategy to position the company and raise market awareness in the healthcare industry among C-level clients. • Utilized marketing campaigns to generate leads.• Developed and launched communications, marketing and sales campaigns that generated leads and helped close sales.• Played a key role in executing initiatives to position the company and raise market awareness in the industry. Utilized marketing skills and knowledge in a variety of functional areas within a fast-paced, growth- oriented business environment.• Generated over $1 million in revenue for the company in 2019.• Managed SEO Agency relationship.• Managed and developed Marketing Coordinator.• Utilized marketing automation programs for email “drip” communication campaigns for client retention and communication to the industry and potential candidates to increase sales funnel activity.• Rebranded company’s web presence and market awareness.

Greater Atlanta Area

Communications Specialist responsible for the development and execution of effective, appropriate, and timely communications for both internal and external audiences as well as the management and execution of NA social presence across multiple channels.• Executed effective, appropriate and timely communications for Veeam partner community to create brand advocates and increase customer retention. • Created strategic communications campaigns for internal and external audiences • Managed NA social presence across multiple channels including Facebook LinkedIn, and Twitter• Collaborated with the Veeam Channel Marketing teams to establish weekly, monthly and quarterly to-partner communication plans.• Edited high quality, mistake-free content for internal and external communication vehicles to support NA marketing and sales initiatives.• Worked with company stakeholders including HR, sales and executive team to create meaningful communications that drove business results.• Managed and owned the relationship and projects with third-party AdWords agency to effectively run partner campaigns.

Greater Atlanta Area

Manages and leverages Veeam’s online email marketing platform. Working internally with regional teams and externally with partners. Enabling partners to sell Veeam products and gain net new leads and brand awareness by utilizing Veeam’s platform.• Managed and leveraged Veeam’s online email marketing platform by working internally with regional teams and externally with partners.• Gained net new leads enabling partners to sell Veeam products.• Collaborated with Regional Marketing Managers to provide appropriate online and email support for regional events and campaigns.• Collaborated with Veeam’s partners to enable their online marketing efforts through Veeam’s online marketing platform.

Greater Atlanta Area

Manage and leverage the Anisa International brand. Translate brand attributes across all mediums and platforms. Implement a consistent brand presentation across social media platforms to help maximize company sales and revenue.- • Implemented brand presence consistency via social media platforms to improve customer experience and maximize company sales and revenue.• Developed, managed and promoted content on all social media pages – Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram.• Designed the annual media plan, determined placement, and managed budget for all Anisa advertising.• Maintained a collaborative relationship with PR firms to ensure consistent communication by providing up-to-date information on product launches, internal/external events and activities.email content, provided strategic creative direction and tracked user activity for broadcast communication channels.

Supported brand management through marketing activities. Provided overall marketing department support, database and inventory management, and research assistance. Ensured maximization of the brand through a consistent marketing platform.- Managed in-house sample and new product inventory; ensuring up-to-date inventory logs and distribution of samples.- Created customer marketing packages according to department guidelines- Assisted with media, press, and customer research to support customer product launches and trend research.- Maintained all sample displays.- Managed marketing database through Emma and Salesforce for accurate distribution of emails, newsletters, etc.

Analyzed potential client and partner opportunities. Developed strategies to maximize exposure and opportunities to help increase incremental company profit.- Developed company marketing plan to increase awareness in local community clients.- Researched and coordinated trade shows, community, and philanthropic events.- Identified and increased awareness of company in numerous area Chambers of commerce.- Planned and executed numerous networking and trade show events.

Alpharetta, Ga

Researched and analyzed external benefit programs as well as internal functions to help provide employees with competitive options as well as create a positive work environment.- Standardized and coordinate hiring and termination procedures.- Researched and implemented health and disability insurance plans to provide employees with the maximum available benefits at the minimum cost for both the employee and the company.- Planned and facilitate company team builder activities and parties.

-Analyzed current inventories and customer buying patterns. Cummunicated company incentives to increase sales.-Promoted Sales, events, and company through Social online media-Prepared and distributed weekly emails to customers

-Prepared merchandise and accessories for sale.-Assisted clients in selecting and coordinating purchases.-Planned events and created materials to promote events. -Assisted in merchandise inventory.-Planned and executed private shopping parties.-Won sales for monthly shopping parties out of 4 stores.-Organized merchandise for sales events.-Assisted in window displays and other visual merchandise.