Erika Bianchi Email & Phone Number

Netherlands

Stockholm, Stockholm County, Sweden

- Developing and driving execution of global strategies and briefs for internal and external stakeholders.- Measuring success metrics including revenue ROI, conversion, web traffic, brand awareness and positioning.- Acting as main point of contact for the local Brand Ambassadors. Launched the first co-branded product with an influencer.- Organizing brand activations events across European markets managing influencer collaborations and content creation.- Hired and leading a team of 5 marketing professionals across regions, guiding and supporting growth and development.- Supporting digital PR activities, including press seedings, gifting, press releases, and media advertising together with local agencies.

Stockholm, Stockholm County, Sweden

- Built and developed strong relationships with Influencer Marketing agencies and creators to maximize brand awareness and conversion focusing on the Italian market.- Managed daily communications with influencers from scouting and negotiating to tracking and reporting performance.

Milan, Lombardy, Italy

- Created digital communication marketing campaigns for brands across different industries (including beauty, FMCG, fashion).- Scouted, monitored and cooperated with Italian influencers on multiple social media platforms, including Instagram and TikTok.- Managed relationships with Italian journalists, monitored press reviews, and launched press releases for international clients.

Moscow, Moscow City, Russia

- Consulting Project as part of the Master of International Business.- Worked in team to develop an e-commerce optimization strategy for the Beauty Care business unit.

Milan Area, Italy

- Prepared and distributed press newsletters and press releases to promote The Netherlands as a destination.- Managed relationships with Dutch and Italian stakeholders to organize press trips for journalists and influencers. - Supported the execution of marketing campaigns. Managed Social Media accounts.

Portsmouth, United Kingdom

- Managed corporate relationships and efficient communications with existing suppliers and customers. - Identified new experience products and established new partnerships with suppliers for the online travel and event section.- Improved SEO ranking by collecting data using Google Analytics and Content Optimization.

Exchange Semester, International Business

- Exchange student in spring semester 2021 as part of the Master of International Business. - Courses: Sustainable Business Models.

Master'S Degree, International Business

- Ranked in the Top 100 Master programmes in Management and no. 1 of its kind in Russia. - Graduated with honors. Master Thesis: ".

Bachelor'S Degree, Applied Foreign Languages And Business (Curriculum: Esperto Linguistico D'Impresa), 110/110 Cum Laude

- In-depth study of foreign languages (English and Russian) together with business-related courses, such as Marketing and Communication.

Russian Language Bureau (Rlb)

Practical course of Russian as a foreign language - phonetics, vocabulary, grammar, listening comprehension, monologue, conversation.

Diploma Di Maturità, Foreign Languages And Literatures