At Publicis Norway we believe in “creativity fueled by facts” to deliver powerful, engaging, efficient communication. As the strategic lead, I work closely with the account and creative teams to understand the brand, the consumers, the culture, and the message - mixing all that to bring a different perspective that will add value to the creative process, the final ad, and therefore to our client’s businesses.

The 30 minute university of planning is a great initiative to connect volunteer mentors like me with many other incredible professionals, where I contribute with my time and experience in 1:1 sessions to whoever is interested

This project has taken the back seat for a bit - I took on a new role full-time, and recently became a mom, so had to prioritize - but new things coming here soon! The Outsights is a website that aims to inspire people by connecting them with different cultures, references, and ideas. I do my best to curate news and topics you usually wouldn't find through the algorithms of your social media feed, hopefully helping you to expand your knowledge, references and horizon.

- Research (quantitative and qualitative)- Strategic consumer insights - Brand Communication and seasonal campaign development- Global role

Publicis Shanghai - Publicis Luxe- Research and Consumer Insights- Comms and brand planning - Strategic input for creative & campaign development- Pitching (regional and global)

- Strategy Freelancer - Wieden+Kennedy Shanghai, 2017- Marketing Coordinator - TEAMS Design China, Shanghai, 2012- Interpreter and Translator freelancer (PT, CN, EN), 2011 to 2014- Content editor for AmazingFrance app & Lifestyle Magazine, 2013 to 2014- Private event coordinator, China, 2010 to 2012- Marketing and Communications Assistant, Construtora Jacutinga, Brazil, 2008 to 2010- Volunteer at Baobei Foundation with communication assets & events

- Strategy and planning for Siemens China- Pitching & workshops (regional and global)- Consumer trends (for global network)- Managed the Planning summer internship program (8 interns)

gtb (former Blue Hive) an independent agency under JWT exclusively focused on Ford - Ford (APAC region) and Lincoln (China)- Team expert in research solutions, assisting the Planning department and the Ford Marketing team with research proposals, questionnaire development, research project management and reporting quarterly results- Led multiple regional data analysis projects for the Marketing Sciences Unit (MSU) department, including database management, data mining and cross-data… Show more gtb (former Blue Hive) an independent agency under JWT exclusively focused on Ford - Ford (APAC region) and Lincoln (China)- Team expert in research solutions, assisting the Planning department and the Ford Marketing team with research proposals, questionnaire development, research project management and reporting quarterly results- Led multiple regional data analysis projects for the Marketing Sciences Unit (MSU) department, including database management, data mining and cross-data analysis- Provided the Planning team with quantitative and qualitative consumer insight reports and strategic recommendation based on cross-data analysis Show less

- Assisted the Planning team with day-to-day planning tasks such as: brief composition and presentations, as well as research (desktop, data collection and overall market analysis, voxpop/focus group studies), editing case study videos.Clients: Huawei, Johnnie Walker, Baileys, Sprite, Perfetti van Melle, Sephora, Burberry, IKEA