Erika Byrnison Email & Phone Number

United States

Philadelphia, Pennsylvania, United States

Responsible for data management, audience segmentation, and integrated marketing initiatives driving single ticket, subscriber, and education revenue, including direct mail, email communications, and organic and promoted social content.

Incorporating accessibility into strategy, design, and communications, from managing social media campaigns, to writing press releases and white papers, to brand marketing and outreach to grassroots support.

Greater New York City Area

This marketing leadership role reflected the institution's focus on digital innovation and data activation. I led our team in developing creative marketing plans that utilized personalized emails and targeted advertising. I also managed our budgets and the tracking and optimization of marketing campaigns. 92Y is the home of #GivingTuesday and known for hosting the world's pre-eminent poets, writers, politicians, entertainers, executives, and scholars for readings and conversation. Less widely known is that 92Y also has a nursery school and parenting center, a world-class School of the Arts, a health and fitness center, a residence for students and young professionals, dance and concert performances, multiple camps, and so much more.

Greater New York City Area

I was promoted to this position to direct the strategic planning and implementation of the marketing and promotional campaigns across all of 92Y's programming, as well as to manage the marketing team. One of my priorities was to improve SEO. I also trained our team on Google AdWords.Collaborating with the public relations and web content team, I worked to implement our brand strategy and drive brand awareness. One of my key accomplishments was increasing audience diversity (in race, class, and age) for Poetry Center programming.

Greater New York City Area

I was promoted to this role to concentrate on marketing particular program centers- 92Y's Poetry Center, Ceramics Center, Parenting Center and Residence, as well as our thrice annual season launches. At the same time, I was made the producer for our annual 17-block Street Festival, which generates revenue while marketing our fall programs and cultivating community goodwill.One of my priorities was engaging in competitive research for two programs in swiftly changing markets. The results led to a shift in communications that included re-branding one program with a new photo shoot (creating a 3-D tour) and working with multiple departments to bring the other program's registration online, amongst other changes. Both programs generate significant revenue. I was glad to be able to implement changes requested by staff to make their experience working the Street Festival more enjoyable. I was still able to find efficiencies that saved over 15% of the Street Festival's production budget my first year as producer, and more savings the following year. I also created the original script and now-template used by professional talent on our main stage.

Greater New York City Area

I was brought on to create and manage media plans for the institution, program centers, and special initiatives. My responsibilities included creating copy and direction, working with our in-house studio on production. In my first year, the advertising budget was drastically cut due to the 2008 market crash. With my experience working with smaller budgets for other cultural organizations, I was able to adapt and find effective new ways to promote our programming and preserve revenue. Even with much smaller advertising budgets, 92Y achieved record-breaking ticket sales.This included diligently tracking ad performance; finding new, undervalued media outlets; effectively messaging our current audience; and developing partnerships with other institutions and media. I worked with our Director of Web to implement Google Analytics and trained marketing managers on creating tracking links and reading reports. On the promotions side, in our department I specialized in valuing institutional assets. I developed strategies and presentations for attracting media partners, which included The Wall Street Journal, WNYC, WBGO Jazz 88.3 FM, and others. I also led 92Y's participation in MasterCard's Priceless campaign.I developed a pricing strategy and media kit for a new Restaurant Partners program and program advertising, creating new sources of revenue. In addition, I organized 92Y's participation in WQXR's Instrument Drives for underfunded NYC Public School music programs. We collected 228 instruments our first year, drawing new community members through our doors and particularly having a positive impact for the folks in our 60+ seniors program.

Greater New York City Area

Created curriculums for 200-level history classes and taught 28 students each class.HI 225 History of New York CityHI 226 Politics and GenderWagner College, a private liberal arts college, is ranked #28 in Best Undergraduate Teaching in Regional Universities North by U.S. News & World Report.

Greater New York City Area

MITF is a three-week summer theatre festival - NYC's largest indie theatre fest - that hired me to both promote it as a whole and to advise the 50 participating productions on how to successfully market tickets to their shows. I developed marketing plans that were tailored for each of these, and made myself available as a source of knowledge for novice to experienced producers. For the Festival itself, I managed a freelance designer. Key accomplishments:Secured Metro as a media partner.Designed the Festival's first audience marketing survey.

Greater New York City Area

I was hired after the Museum, an art museum with family and cultural programming, had rebranded with LaPlaca Cohen. I was charged with implementing the new branding while managing an ongoing relationship with another advertising agency. One of the notable exhibitions I worked on was 'Action/Abstraction' featuring the art of Jackson Pollock and Willem de Kooning. My responsibilities included clearing rights with artists' estates and agencies to use throughout the organization (advertising, development, and more). My advertising budget was $650 million.Key accomplishmentsTook family exhibition advertising in-house and reinvested funds saved on agency commissions.Created and managed the Museum's first Google AdWords campaigns.

Greater New York City Area

I was the account manager for Broadway and Off-Broadway productions, Playwrights Horizons, New Victory Theater, and New York City Opera, closely collaborating with my account director to create and manage advertising budgets. I became skilled at negotiating favorable vendor contracts and building warm relationships with clients. As a project manager on ads as well as major print projects, I worked with both our in-house studio and commissioned artists, including the late Tom Slaughter. Each week I would prepare our client presentations.Key accomplishments:Found a way to save a small client over $4,000 per New York Times ad placement.Put forward ideas for more efficient packaging of promotional materials.Became a certified proofreader and was trusted to write ad copy; this helped me manage tight timelines and increase our capacities.

Greater New York City Area

I was hired by BBB, a Broadway and cultural press agency, after a successful internship where I supported the lead press agent on the opening of Hugh Jackman's smash The Boy From Oz. As an associate, I was a member of the teams that managed campaigns for the Broadway transfer of Doubt, Denzel Washington's limited engagement of Julius Caesar, and more. My responsibilities included writing press releases, pitching features, managing house seats, liaising with talent and press at photo and video shoots and events (including the Tony Awards), and other tasks.Key accomplishments include:Managing morning intern staff during the daily creation of "Morning Line" press clips.Created marketing survey and analysis for clients to increase the value of papering (giving complimentary tickets to individuals and groups to fill the theatre during press performances).Worked with fashion houses to dress all four Tony Award-nominated cast members of Doubt for the Tony Awards.

Master'S Degree, Liberal Arts And Sciences/Liberal Studies

Bachelor Of Science - Bs, Marketing, Summa Cum Laude

Activities and Societies: Alpha Lambda Delta, Sigma Delta Pi, Delta Sigma Pi (President), Student Government Association (Lectures Chair)

Bachelor Of Arts - Ba, Fine Arts - Theatre, Summa Cum Laude

Activities and Societies: Alpha Psi Omega