Erika Conner Email & Phone Number

Oakland, California, Us

• Support executive visibility for Medi-Cal CEO, Chief Growth Officer and company President. • Manage a team of communicators and collaborate with other Corporate departments to develop media communications strategies with the goal of supporting business strategies with compelling content that creates positive news coverage and support for the Blue Shield brand, its programs and its people. • Responsible for developing communications for Blue Shield’s Growth division and executive visibility to promote Growth strategy for all lines of business – commercial, consumer (IFP & Medicare) and Blue Shield Promise. • Contribute to the development and implementation of corporate communications strategies on strategic corporate and business initiatives and milestones, with the goal of establishing and maintaining a favorable reputation with key stakeholders.• Manage critical issues, support media training and crisis response initiatives.• Work with news media including local, regional and national print, broadcast and digital news reporters and serve as a corporate spokesperson to the media.• Lead media strategies, pitch news stories, write press releases and other media collateral, creating briefing materials such as talking points and executive updates.

Oakland, California, Us

• Responsible for managing a team of communicators and collaborating with other Corporate departments to develop media communications strategies, with the goal of supporting business strategies with compelling content that creates positive news coverage and support for the Blue Shield brand, its programs and its people. • Develop and support executive visibility opportunities and communications.• Manage critical issues, support media training and crisis response initiatives.• Work with news media that cover Blue Shield of California, including local, regional and national print, broadcast and digital news reporters and serve as a corporate spokesperson to the media.• Responsible for developing and implementing media relations strategies and story placements that meet established goals and produce measurable results.• Contribute to the development and implementation of corporate communications strategies on strategic corporate and business initiatives and milestones, with the goal of establishing and maintaining a favorable reputation with key stakeholders.• Develop and implement communications content to promote Blue Shield of California through traditional and new media channels to members, the general public, key influencers, industry and stakeholder groups.• Advise the company on media strategies including pitching news stories, writing press releases and other media collateral, creating briefing materials such as talking points and executive updates.

San Ramon, Ca, Us

• Responsible for developing digital content for Chevron’s external and internal corporate channels and for the Chairman and CEO.• Responsible for aligning content with employee engagement strategies.• Utilize digital storytelling to create engaging multimedia features and data visualizations to advance corporate communications objectives in support of key business initiatives.• Collaborate with key stakeholders to generate new content for Chevron's corporate channels, including articles, photo galleries, videos, infographics, blogs, social media posts, animations, etc.• Consult business partners and provides guidance and expertise on digital media and communications best practices. Advises and counsels on digital communications content during communication planning.• Regularly monitors and measures content performance. Develops insights and makes recommendations to enhance content performance. Prepares reports and presentations to share with business partners and leadership.• Leads digital content projects of varying size and complexity. Manages multiple, competing content projects or efforts simultaneously. Able to execute plans, manage vendors and deliver work products on time and on budget.• Works closely with business partners (e.g. media relations, government affairs and executive communications) to support key campaigns/initiatives and ensure corporate digital communications content is meeting stakeholder needs and business objectives.• Develop and executes digital content project plans, including managing budgets, establishing schedules and defining scope using fit for purpose project management tools.• Manage content review and approval process based on corporate channel requirements. Liaises with Legal and Strategic Planning for clearances.• Coordinates content development process from ideation to development to distribution. • Identifies content promotion opportunities on external and internal corporate communication channels.

San Ramon, Ca, Us

• As a member of Chevron's corporate global media team, I oversaw media relations and external communications for the company's natural gas, midstream (pipeline and shipping) and business development operations.• Responsible for creating, implementing and evaluating a strategic media and communications plan that promotes business objectives.• Served as corporate spokesperson in response to media inquiries.• Collaborated across the corporation to ensure there is alignment between local, national and international media and communications efforts. • Responsible for developing a range of external communications activities, including executive presentations, government testimonies and strategic advertisements.• Researched and developed media interview recommendations for executive management; support interviews by developing key messages and positions, briefing materials, media training and provide full logistical support.

San Ramon, Ca, Us

• Responsible for social media community management and growth, including community moderation, proactive engagement and strategy.• Solid knowledge of social media platforms, including Facebook, Twitter, LinkedIn, Instagram, Pinterest and Vine.• Manage updates to social media properties, moderate and respond to comments and establish a consistent community culture and tone.• Analyze the online conversation to guide engagement, advocacy strategy and use of content, including images and video.• Interact with editorial staff and campaign managers to promote integration between content and community.• Work closely with social media monitoring and moderation agency and analyze community insights and spot trends.• Assist in establishing appropriate ongoing metrics and reporting for social media activity.• Responsible for social media content creation on platforms including Facebook, Twitter, LinkedIn and YouTube.• Manage story and image selection, content development, copy editing and publication.• Responsible for development and maintenance of editorial calendar. • Analyze and report on insights from published content to guide future content development and overall reach. • Work closely with Corporate Marketing to identify paid content promotion opportunities.• Consult on social media engagement opportunities and campaigns.• Serve as the liaison between Digital Engagement and the Media Relations team related to timely content for digital/social media channels.• Ensure content is concise, relevant and informative on digital and social media platforms to effectively communicate company messages.• Assist in selecting stories for Chevron.com and the content development process.

New York City, Ny, Us

• Created short term and annual plans for growing NBC Bay Area's social presence• Managed all social media platforms for the station, including Twitter, Facebook, Instagram and Google+• Created editorial calendar and managed daily postings on all social media sites• Worked closely with reporters and other individuals to provide training and assistance with creating a strong social presence within the community• Worked with sales, marketing and promotions to create and promote partnerships• Implement Facebook ads and promoted tweets

New York, Ny, Us

• Hired and managed a team of reporters, photographers and videographers, including scheduling, assignments and payments. • Managed and organized a monthly freelance budget and editorial calendar. Launched the Dublin Patch site in the San Francisco Bay Area, September, 2010, as the editor of Dublin.Patch.com.• Managed Facebook and Twitter pages for the site several times a day.• Reported on breaking news, daily news and feature stories. Responsible for shooting and editing photos and video. • Managed and organized a monthly freelance budget and editorial calendar. • Edited and approved all stories on the site and updated the site several times a day.

Boston, Massachusetts, Us

• Responsible for developing story ideas, researching and writing segments• Created digital content for the station's website to accompany produced video segments• Field produced special assignments and conducted on-camera interviews• Participated in hidden camera investigations

San Diego, Ca, Us

• Generated and researched story ideas for daily and weekly pieces• Responsible for setting up and conducting on-camera interviews, writing scripts and field producing sweeps segments• Worked closely with media relations teams at local hospitals to generate media coverage

• Responsible for generating story ideas, researching and writing daily and weekly news segments• Participated in multiple hidden camera investigations • Worked with local public relations firms to schedule and conduct on-camera interviews

Thousand Palms, California, Us

• Produced a half-hour live local entertainment show• Edited video content for broadcast• Researched and wrote both short and long form segments• Worked with local public relations firms to schedule in-studio and on location segments

M.S., Broadcast Journalism

B.A., English