Erika E. Olsen Email and Phone Number

- Plan and execute paid and organic campaigns to build our industry newsletter audiences with subscribers in relevant fields and hit growth targets- Worked across multiple teams to orchestrate the launch of 2 new industry verticals, growing both beyond the expected subscriber goals in the first 6 months- Manage our lifecycle marketing ecosystem including welcome flows, cross promotion between verticals, and disengaged user flows- Developed the strategy for a revamp of the organic social presence for our industry verticals and continue to oversee channel growth and development- Built a social media tracking dashboard to help team members visualize and analyze progress over time- Analyze audience data to improve campaign performance, develop relevant white-papers and reports, and identify areas of opportunity- Coordinate with the Analytics, Sales, and AdOps teams to execute sold direct sends to targeted audiences keeping audience health and advertiser goals in mind- Oversee the work of a Growth Marketing Coordinator, managing both day-to-day tasks and long-term goals and career development

- Drive execution of growth goals across owned and operated brand channels via paid media, contesting, brand integrations, newsletters, and social content strategy- Manage department’s media budget and advertising campaigns on YouTube, Instagram, Facebook, and TikTok- Own the end-to-end fan experience for bimonthly intimate concert series, including budget management, vendor coordination, sponsor integration, fan experience, and VOD content marketing- Support the ongoing execution of the ‘Rewards by Warner Music’ program including inventory sourcing, managing social presence, digital marketing, customer service, label partnerships, and reward fulfillment- Support company e-commerce strategies via email marketing, advertising, and newsletter partnerships to drive sales - Hire and manage department’s Emerging Talent Associates (interns)

Event Management and Production- Plan and execute two intimate concert events per month- Work with the product team on internal support & processes for ticket lottery contest - Manage and coordinate internal staff team per event- Coordinate food, beverage, and merchandise vendors & other outside partners- Create event related assets, including contest and content emails, video screen animations, and social assets- Work with artist team and sponsors to ensure proper brand representation- Negotiate with and coordinate vendors and other outside partners- Invite approx. 150 fans and act as attendee support- Market and promote event sign-up via social media ad campaigns- Track and manage event budgets throughout planning and executionContent Creation, Promotion and Distribution- Help create and drive a wider Songkick channel & content strategy via our blog and social channels- Manage social media presence across Instagram, Facebook, and Twitter using Hootsuite- Create social media & content posting strategy that ladders to larger business goals & objectives.- Create and maintain a social media calendar via Trello and Hootsuite- Track and report content & channel benchmarks and goals- Edit social video content- Create, track, and manage ad campaigns and spends via Google Ads, Facebook, and Twitter- Branded series management- Point person for content distribution across social channels related to Songkick seriesAdditional Marketing- Various marketing email creation via Sendgrid to support artist goals- Management of contests in collaboration with other business units

Aid in the planning and execution of Songkick Live events, including budgeting, logistics, and day-of execution, edit and advertise the “On the Road With” content series, create social audiences using website visitor data, and create email marketing campaigns on Sendgrid.

-Weekly two hour Modern Rock shift-Responsible for shift preparation, board operation, and handling callers

-Coordinated in-studio performances and interviews from WICB artists-Coordinated voicers and breakers from WICB artists-Wrote and organized the station newsletter-Created a community calendar in order to highlight more local events than previously possible-Worked with local organizations to develop PSAs relevant to the local community-Encouraged WICB involvement in the local community

-Sort through CDs received from promoters-Handle calls from promoters-Identify songs that match the station's image and format -Present selections to the Music Director and Programming Director-Create a 'New Music Montage' to educate our DJs about the new songs and artists

-Sorted through CDs received from promoters-Handled calls from promoters-Identified songs that match the station's image and format -Presented selections to the Music Director and Programming Director-Created a 'New Music Montage' to educate our DJs about the new songs and artists -Co-hosted the New Music Show each week

-Create the air schedule for 25 student-produced shows-Monitor content for adherence to ICTV standards-Schedule studio space-Coordinate promotions for ICTV special broadcasts-Set deadlines for episode submissions.

-Select anchors and crew-Oversee creation of graphics and B-roll-Approve reporter packagesManage the crew and studio space and equipment-Deliver episodes-Ensure a smooth live show

-Animated videos for use on social media to support healthcare initiatives

-Completed monthly competitive landscape analyses-Pulled, bugged, and branded content for use on social media-Updated content within internal CMS-Analyzed effectiveness of email marketing campaigns-Formatted metadata for delivery to partners-Located artwork for Amazon Channel title treatments

-Work at the Ithaca College Information Desk - handling calls and answering questions-Manage the facilities desk in the Recreation Center-Help set up and take down events

-Aided in the production of 6 taped shows each week-Conducted research on potential guests-Managed and organized the office supply stock-Scanned and organized legal documents-Aided in the recruitment of and contact with audience members, including making reminder phone calls and reaching out to groups -Acquired props and other materials for shows-Completed production runs-Organized show boards for the Director and Supervising Producer-Organized music credits for the Post-Production Department

-Various event planning and marketing tasks including booking vendors and venues, putting together proposals and examples of past work, and sourcing props and services-Aided in day-of event execution

-Tracked title promotions across our digital distributors-Created program artwork-Formatted assets for delivery to other offices-Formatted and archived assets -Created a process for properly formatting, exporting, and organizing assets for a future BBCWW endeavor-Created in-house promotional materials-Screened content for music cues

-Conducted research and creative planning for shows that were still development-Wrote treatments for show ideas-Created show ideas-Researched concepts and commissions-Helped with smaller tasks (ex- putting together potential cast lists)

-Acted as a bridge between journalism and tech -Cut voice-over and SOT footage-Reviewed and edited reporter packages-Set up the studio-Organized the crew-Attended to any problems that occurred during the show

-Aided in numerous aspects of production and pre-production-Prepared show elements-Created graphics-Reviewed scripts-Set up the studio and control room-Organized the crew

-Logged sports footage-Made edits using Final Cut Pro and AVID-Did research on fighters and statistics -Compiled editing notes for the main content editors-Organized media across platforms-Learned and utilized the Nesbit media library system

-Created graphics elements-Operated graphics prompter during the show

Click to edit position description-Created graphics elements-Operated graphics prompter during the show