Reporting to the VP of Marketing, responsible for spearheading a new product marketing function within the company aimed at defending the market leader position amidst an increasing competitive market.

• Lead the cross functional go-to-market process to successfully commercialize new coffee makers and beverages in the Keurig Commercial portfolio after ten years without innovation and profitability.• Successfully launched three products by achieving volume and margin targets combined with increasing new customer acquisition.• Represent the voice of the customer and the sales teams throughout the new product development process when determining product specifications and brand positioning, while ensuring the business case and P&L needs are met.• Utilize consumer insights, market trends, and sales data to craft selling stories that highlight the unique value proposition of all new products.• Present new products, innovation roadmap, and strategy to internal and external stakeholders, including executive leadership, that reignite the reasons to believe in Keurig Commercial.• Develop comprehensive marketing toolkits that enable distributors and sales teams to demo, sell, and meet their sales target goals.

• Led the strategy, development, and execution of customer marketing programs in all distribution channels of W.B. Mason, Staples Inc., and Office Depot representing 35% of the company’s commercial revenue.• Developed successful sales and marketing strategy initiatives focused on building distributor relationships to drive brewer customer acquisition and increase K-Cup® pod sales. Initiatives included digital campaigns, sales rewards programs, POS reporting, trade shows, and customer sales training programs.• Advised and guided W.B. Mason to implement a comprehensive awareness and promotional campaign for the launch of Dunkin’ Donuts® K-Cup® pods resulting in a best-in-class product launch model.

Drove the Avery brand by managing customer marketing programs in all distribution channels at Staples Inc., Avery’s largest client with $250M in annual gross sales. Responsibilities included strategic planning, execution, and post ROI analysis for all activities.• Led the customer marketing segment of a $1.8MM integrated online and retail campaign for the new Martha Stewart with Avery product line during the 2013 Back to School season. Campaign produced +15% in sales, +57% in online traffic, and 4MM unique impressions. Elements included television appearances, digital marketing, in-store promotions, PR, and print ads.

Managed retail and online marketing activities for all product lines sold at Staples Inc.• Partnered with key stakeholders to construct and implement a $2MM integrated promotional plan to launch the new Martha Stewart by Avery product line in 2012. Generated $12MM in incremental sales at launch and achieved a 45% awareness rate among Staples’ customers by year end.

· Responsible for expansion of $8M territory by promoting GE Appliances and building brand loyalty with commercial contractors and authorized distributors in northern New England.· Managed large single and multi-family construction projects from the price negotiating stages to the supervision of delivery and installation of orders.

· Provided GE Appliances training and merchandising support to national retailers in over 50 locations throughout central New England with a combined sales of $5M annually· Coordinated in-store and off-site trainings to over 450 Home Depot employees, concentrating on selling techniques and product knowledge, which increased total sales by 38% in 2003· Consistently improved plan-o-gram sales and margin effectiveness by analyzing consumer buying patterns and pricing