Erika Gaebel Email & Phone Number

Seattle, WA, US

Seattle, WA, US

• Art Director for Amazon Prime brand Prime Gaming. Managing a team of designers and global media agencies to support 100+ game developers in their partnership and contracts with Prime Gaming. Leading art direction for.
• Led and oversaw the visuals for the global rebrand of the Twitch Prime brand to Prime Gaming.
• Art Directing lead-in, refresh, last-chance creative campaigns for 1000 game content drops throughout the Amazon.com, social, paid media, developer facing partnerships, and homepage channel marketing.
• Designing and developing highly performing user-friendly flow from Amazon.com banner placements to the Prime Gaming claims flow which helped to increase traffic by over 60%.
• Developing, optimizing and managing multiple brand guidelines and templates for partnering game developers to easily create Amazon approved marketing material within guidelines.

New York, New York, US

• Leading studio motion graphic production for interactive greetings in digital illustration, graphic design, and 2D/3D animation.
• Managing creative team including overseeing deliverables remote international teams, training new animators and developing technical pipeline guidelines for motion graphics and design UX requirements.
• Producing visual and technical elements for fully functional, richly animated digital greeting cards using HTML5, JSON, and AnimateCC, with additional 3D illustration and animation in Maya and Adobe AfterEffects.
• Hand-illustrating rich, personalized storytelling experiences with customizable customer facing options.
• Providing technical expertise to transition design engine from legacy technology to web-based standards in HTML5 and Javascript (node.js, CreateJS).
• Driving creative strategy as primary feature owner and contributor for new animation pipeline and interactive features.

New York, New York, US

Redmond, Washington, US

• Defined and created animated visual UI/UX design concepts for the Xbox 360 core user navigation experience.
• Worked closely with creative team, including design directors and engineers to create a working navigation and UI/ UX interaction for the Xbox 360 menu updates.
• Managed and oversaw partnerships and branding for visual integrations with external partners (Netflix, etc) to provide streamlined brand guidelines along with a consistent visual aesthetic
• Directed animated advertising content for upcoming feature releases, including hit franchises such as Fallout, Halo, Fable, Gears of War 2, and others.

Redmond, Washington, US

• Featured content owner and manager for the MSN Homepage (msn.com). Owned creative strategy for feature animation supporting breaking stories and articles. Deployed updated content live daily.
• Produced consistent, quick-turnaround design content to compliment real-time news broadcasts and breaking stories, averaging over 200M impressions and 210K interactions/day.
• Managed brand guidelines and digital design execution for high-profile, frequently featured advertisements in the $3-5MM range.

Redmond, Washington, US

• Produced, edited, and managed online multimedia web content for website/ global concert promotion for "Live Earth - A Concert for A Climate in Crisis" to raise awareness for Global Warming. This was first online.
• Managed content and data that was shared throughout Sydney, Johannesburg, New Jersey, Rio de Janeiro, Antarctica, Tokyo, Kyoto, Shanghai, London, Hamburg, Washington D.C. and Rome.
• This concert was streamed for 36 hours on a live broadcast and reached over world and broke 16 million streams (a world record for live streams at the time in 2007).
• Worked closely with Live Earth Partnerships including: U.S. Vice President Al Gore, the Alliance for Climate Protection, Earthlab, and Control Room.

Redmond, Washington, US

• Managed all online video content for website/ reality show “Rock Star: Supernova” on CBS though the Microsoft MSN partnership.
• Oversaw content production and creative services for all video data, images, and server information for creative media campaign.
• Developed and executed video content production strategy for several interactive web features, with primary brand reaching an average of 15M viewers weekly

Dallas, TX, US

• Managed digital advertising and branding in external media, banners, and marquees.
• Developed creative partnership and product campaign for the first Apple iPhone. Oversaw brand stories to ensure consistent digital aesthetic and maintain brand consistency with major partners and additional sponsors.
• Produced high-volume digital campaign assets with multiple layouts and asset styles, up to 200/week.