Erika Gaebel work email
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Erika Gaebel personal email
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With over 20 years of creative and design expertise, Erika is an Creative Director with a proven ability to manage design teams, global agencies, and deliver professional services in visual branding, design, graphic arts, illustration, motion graphics and animation.Notable Clients and Projects: Amazon, Twitch, Microsoft, AT&T, CBS, Apple, Hallmark, Fox Sports, Dreamworks Animation, Seattle Chamber of Commerce, Seattle International French FestivalErika currently leads the visuals for Amazon's World Wide Gift Card and Incentives team, leading creative product direction for both the physical and digital space creating new and innovative products for Amazon customers to find Joy and Delight in gifting. Previous to that she lead Art Director for Amazon's gaming subscription service Prime Gaming. In 2020, she helped to lead the creative vision for the global rebrand for Prime Gaming (formerly Twitch Prime). Previous to Amazon, Erika has spent over a decade as a creative leader developing and managing digital richly animated designs for e-greeting giant Smilebox, acquired in 2011. She has managed and trained creative and technical teams for a successful motion graphic pipeline in Israel, India and Ukraine as part of the company’s global expansion. Erika’s specialties span creative direction and managing teams as well as proficiency in 2D/3D animation & Illustration, UX, web design, and brand guidelines.
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Ww Creative Director - Gift CardsAmazon Sep 2021 - PresentSeattle, Wa, Us -
Senior Art Director - Prime GamingAmazon Oct 2019 - Sep 2021Seattle, Wa, UsArt Director for Amazon Prime brand Prime Gaming. Managing a team of designers and global media agencies to support 100+ game developers in their partnership and contracts with Prime Gaming. Leading art direction for worldwide events and brand campaigns, overseeing the consistency and design for thousand of assets per month and ensuring Amazon high quality standards and brand consistency throughout multi-channel marketing campaigns. • Led and oversaw the visuals for the global rebrand of the Twitch Prime brand to Prime Gaming. • Art Directing lead-in, refresh, last-chance creative campaigns for 1000 game content drops throughout the Amazon.com, social, paid media, developer facing partnerships, and homepage channel marketing. • Designing and developing highly performing user-friendly flow from Amazon.com banner placements to the Prime Gaming claims flow which helped to increase traffic by over 60%. • Developing, optimizing and managing multiple brand guidelines and templates for partnering game developers to easily create Amazon approved marketing material within guidelines.
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Motion Graphics/ Design ManagerSmilebox Apr 2013 - Nov 2019New York, New York, Us• Leading studio motion graphic production for interactive greetings in digital illustration, graphic design, and 2D/3D animation.• Managing creative team including overseeing deliverables remote international teams, training new animators and developing technical pipeline guidelines for motion graphics and design UX requirements.• Producing visual and technical elements for fully functional, richly animated digital greeting cards using HTML5, JSON, and AnimateCC, with additional 3D illustration and animation in Maya and Adobe AfterEffects.• Hand-illustrating rich, personalized storytelling experiences with customizable customer facing options. • Providing technical expertise to transition design engine from legacy technology to web-based standards in HTML5 and Javascript (node.js, CreateJS).• Driving creative strategy as primary feature owner and contributor for new animation pipeline and interactive features. -
Senior Illustrator/ Motion DesignerSmilebox Feb 2009 - Apr 2013New York, New York, Us
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Ux Designer - XboxMicrosoft May 2008 - Feb 2009Redmond, Washington, Us• Defined and created animated visual UI/UX design concepts for the Xbox 360 core user navigation experience. • Worked closely with creative team, including design directors and engineers to create a working navigation and UI/ UX interaction for the Xbox 360 menu updates.• Managed and oversaw partnerships and branding for visual integrations with external partners (Netflix, etc) to provide streamlined brand guidelines along with a consistent visual aesthetic• Directed animated advertising content for upcoming feature releases, including hit franchises such as Fallout, Halo, Fable, Gears of War 2, and others. -
Multimedia Designer - Msn HompageMicrosoft Oct 2007 - May 2008Redmond, Washington, Us• Featured content owner and manager for the MSN Homepage (msn.com). Owned creative strategy for feature animation supporting breaking stories and articles. Deployed updated content live daily.• Produced consistent, quick-turnaround design content to compliment real-time news broadcasts and breaking stories, averaging over 200M impressions and 210K interactions/day.• Managed brand guidelines and digital design execution for high-profile, frequently featured advertisements in the $3-5MM range.
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Multimedia Producer - "Live Earth: A Concert For A Climate In Crisis" - Event TeamMicrosoft Oct 2006 - Oct 2007Redmond, Washington, UsProduced, edited, and managed online multimedia web content for website/ global concert promotion for "Live Earth - A Concert for A Climate in Crisis" to raise awareness for Global Warming. This was first online streaming concert held simultaneously on all 7 continents (on 07/07/07).• Managed content and data that was shared throughout Sydney, Johannesburg, New Jersey, Rio de Janeiro, Antarctica, Tokyo, Kyoto, Shanghai, London, Hamburg, Washington D.C. and Rome.• This concert was streamed for 36 hours on a live broadcast and reached over world and broke 16 million streams (a world record for live streams at the time in 2007).• Worked closely with Live Earth Partnerships including: U.S. Vice President Al Gore, the Alliance for Climate Protection, Earthlab, and Control Room.
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Video Producer - Reality Tv - Cbs "Rockstar: Supernova"Microsoft Mar 2006 - Oct 2006Redmond, Washington, Us• Managed all online video content for website/ reality show “Rock Star: Supernova” on CBS though the Microsoft MSN partnership. • Oversaw content production and creative services for all video data, images, and server information for creative media campaign.• Developed and executed video content production strategy for several interactive web features, with primary brand reaching an average of 15M viewers weekly
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Video Marketing LeadAt&T 2005 - 2006Dallas, Tx, Us• Managed digital advertising and branding in external media, banners, and marquees.• Developed creative partnership and product campaign for the first Apple iPhone. Oversaw brand stories to ensure consistent digital aesthetic and maintain brand consistency with major partners and additional sponsors such as MSN, Yahoo, CNET, AOL, eBay, & CNN. • Produced high-volume digital campaign assets with multiple layouts and asset styles, up to 200/week.
Erika Gaebel Skills
Erika Gaebel Education Details
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University Of WashingtonDigital Arts & Experimental Media
Frequently Asked Questions about Erika Gaebel
What company does Erika Gaebel work for?
Erika Gaebel works for Amazon
What is Erika Gaebel's role at the current company?
Erika Gaebel's current role is Creative Director | Amazon Gift Cards.
What is Erika Gaebel's email address?
Erika Gaebel's email address is eb****@****hoo.com
What schools did Erika Gaebel attend?
Erika Gaebel attended University Of Washington.
What skills is Erika Gaebel known for?
Erika Gaebel has skills like Flash, Illustration, User Interface, User Experience, User Interface Design, Graphics, Interaction Design, Graphic Design, Adobe Creative Suite, Art Direction, Animation, Photography.
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