- Plan, develop and drive campaign concepts for all three brands based on monthly revenue targets and to-month performance; work closely with Production Manager on campaign execution.- Monitor revenue daily to adjust campaign plans and maximize revenue potential.- Manage marketing budget for all three brands, including anticipating and adjusting budget allocations to meet the needs of the business.- Copy writing for campaign emails, landing pages, collateral and other marketing materials; work with creative team to incorporate brand vision in these deliverables.- Oversee and develop content to ensure brand consistency, including tone, voice and brand hierarchy, while driving brand awareness.- Identify opportunities to increase brand awareness and revenue opportunities through advertising, content-sharing, list rentals, sponsorships/charitable donations, etc.

- Public relations, including blogger campaigns, press releases, media messaging, outreach and interview support.- Event management, including coordination of sponsorships, brand awareness, speaking opportunities and overall presence.- Identify and secure award wins for products, specifically Lulu Jr.'s book-making kits.

• Develop and execute strategic internal and external communication campaigns for multiple clinical business units at the world’s largest integrated biopharmaceutical services company to highlight the company’s expertise in Phase I-IV clinical trials, therapeutic leadership and site start-up. • Provide reputation-driven counsel and manage key communications for 20+ senior level executives and thought leaders; respond to crises with detailed communication plans.• Launched and manage an initiative to highlight the cross-enterprise therapeutic expertise to Quintiles’ 27,000+ employees worldwide through dynamic pages on Quintiles’ intranet. • Execute therapeutic PR campaign to establish Quintiles’ experts as a resource for patients and caregivers, resulting in placements in top-tier trade and consumer outlets, i.e. Disney’s Family.Go and EverydayHealth.com.

• Designed and executed strategic public relations, marketing communication and social media plans for B2B and B2C digital marketing and consumer clients spanning the digital marketing landscape, financial services and consumer products.• Helped launch four companies; managed rebranding communications for a multi-million-dollar online advertising company; took two clients to acquisition. • Managed day-to-day client communications and activities for an average of 4-6 accounts.• Achieved consistent media coverage in top-tier trade publications through contributed articles, media relations and case studies; mapped results to established metrics and benchmarks to demonstrate measurable ROI. • Generated new business leads and responded to incoming RFPs across focus verticals and industry sectors; drove proposal development and presentation; cultivated plans for closing business leads and initializing engagement period.• Areas of expertise include collateral development, media relations, media training, analyst relations, company launch planning and execution, speaking and visibility training, script writing, crisis management, message development and social media.

• Served as the principle strategic and tactical point in the company’s primary consumer campaign, Hickory Hardware.• Wrote, edited and distributed press releases covering the 4 major branches of the client’s company.• Facilitated the transition from a trade-focused PR program to a DTC campaign.• Provided oversight and feedback on integrated program elements including photography and the creation of a Social Media Newsroom.

• Served as the primary tactical client contact for one of the agency’s largest accounts, DePuy Orthopaedics, a Johnson & Johnson company.• Worked with professional athletes, including MLB Hall of Famer Ernie Banks, to educate consumers about the benefits of total knee replacement in targeted markets.• Created collateral materials including press releases, fact sheets, biographies, and Q&A for use in press kits as well as matte releases and byline articles; crafted customized pitch platforms for target markets and specialized media; managed all marketing communication collateral.• Pitched media outlets in targeted markets resulting 100+ mentions with an audience of over 40 million; key placements include The New York Times, The Washington Post, MAXIM Magazine and CNN.com. • Coordinated and executed patient education events in target markets in response to release of survey findings indicating a largely underserved population of osteoarthritis sufferers and a correlating need for educational programs for the public.

• Planned company-wide and industry-wide events including product and company launches, internal strategy meetings, hospitality events for potential and current clients, and a regularly held seminar series to better educate the Qorvis team called Qorvis University or QU.• Researched and pitched media outlets to our advance our clients’ visibility and long-term goals.• Responsible for ensuring a successful intern program at the company’s Virginia office; directly managed four interns.