Erika Hernández

Erika Hernández Email and Phone Number

Directora de Arte Senior @ draftLine MAZ Int.
Bogotá, Bogota, CO
Erika Hernández's Location
Bogota, D.C., Capital District, Colombia, Colombia
About Erika Hernández

Passionate about branding and app design, with a career trajectory dating back to even before 2013. Her experience spans from digital to ATL and BTL, providing her with a comprehensive perspective of the advertising creative landscape.Outside the professional realm, she finds relaxation in cooking and going for runs. Though she initially aspired to be an interior designer and architect, she discovered her true passion in graphic design.The company of her dogs is a constant source of joy, finding inspiration in their loyalty and unconditional love. With nine years of experience in the design field, she remains committed to creating impactful and memorable visual experiences that leave a lasting impression on the industry.Now is currently open to finding her next professional challenge! :)

Erika Hernández's Current Company Details
draftLine MAZ Int.

Draftline Maz Int.

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Directora de Arte Senior
Bogotá, Bogota, CO
Employees:
10
Erika Hernández Work Experience Details
  • Draftline Maz Int.
    Directora De Arte Senior
    Draftline Maz Int.
    Bogotá, Bogota, Co
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  • Draftline Colombia
    Senior Art Director
    Draftline Colombia Mar 2024 - Present
    Colombia
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  • Latir
    Senior Art Director
    Latir Mar 2022 - Feb 2024
    Colombia
    - Lead the conceptualization and execution of BTL and digital advertising campaigns, ensuring creative coherence and brand communication effectiveness, including participation in bidding processes and commercial proposals.- Supervise creative teams and collaborate closely with clients to develop innovative visual strategies that impact and resonate with the target audience.- Stay abreast of design trends and emerging technologies to drive creative evolution and keep advertising campaigns at the forefront.Accounts: Adidas, Diageo, Carulla, Bancolombia, among others.
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  • Cheil Worldwide
    Senior Art Director
    Cheil Worldwide Apr 2019 - Mar 2022
    Colombia
    - Lead the conceptualization and execution of creative projects for clients, ensuring excellence in graphic design and alignment with brand objectives.- Supervise and mentor junior designers, providing guidance and support to foster their professional development and maintain creative consistency within the team.- Collaborate closely with clients and internal teams to translate briefs into effective visual solutions, maintaining a high standard of quality and meeting established deadlines.Accounts: Samsung, Texaco, among others.Awards: 2020Cresta International Advertising AwardsBronzePrint, OOH. Restored WomenShortlist x2Print, OOH. Restored WomenFestival El DoradoShortlistPrint. Restored Women
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  • Freelance, Self Employment
    Freelance Graphic Designer
    Freelance, Self Employment Jul 2018 - Apr 2019
    Colombia
    - Collaborate closely with marketing teams to develop and execute effective visual strategies that drive brand identity and customer engagement.- Lead graphic design projects from conception to final delivery, ensuring visual coherence and quality of work.- Provide freelance graphic design services tailored to the specific needs of each company, bringing expertise and creativity to achieve business objectives.Clients: TML Colombia, Movuü, Inter Rapidísimo, among others.
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  • Ogilvy
    Art Director
    Ogilvy Oct 2016 - Jun 2018
    Colombia
    - Collaborate in developing and executing creative concepts for advertising campaigns and brand projects, maintaining consistency with the agency's vision and standards.- Assist in producing graphic and visual materials for various communication channels, including social media, print, and digital platforms.- Actively participate in team meetings and project reviews, contributing fresh ideas and creative solutions to achieve established goals.Accounts: KIA, Dunkin' Donuts, Carulla & Porvenir, among others.
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  • Freelance, Self Employment
    Freelance Brand Designer
    Freelance, Self Employment Jan 2016 - Oct 2016
    Colombia
    - Develop customized brand design strategies for clients, ensuring a consistent and memorable visual identity.- Create and execute graphic design projects spanning from logos and print materials to digital presence, tailored to each client's specific needs.- Efficiently manage projects from inception to final delivery, ensuring client satisfaction and meeting established deadlines.
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  • Godigital
    Digital Graphic Designer
    Godigital Feb 2013 - Nov 2015
    Colombia
    - Develop creative concepts and visual solutions for digital projects, including user interface design, graphics for social media, and multimedia content.- Collaborate with multidisciplinary teams to ensure visual consistency and integration of brand identity across all aspects of digital design.- Stay updated with emerging trends and technologies in digital graphic design, applying current knowledge to enhance quality and innovation in creative work.
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Erika Hernández Education Details

Frequently Asked Questions about Erika Hernández

What company does Erika Hernández work for?

Erika Hernández works for Draftline Maz Int.

What is Erika Hernández's role at the current company?

Erika Hernández's current role is Directora de Arte Senior.

What schools did Erika Hernández attend?

Erika Hernández attended Corporación Universitaria Taller 5.

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