Erika Jackson, Mba Email & Phone Number

Norfolk, Va, Us

• Developed and executed comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and achieve revenue targets, while leading a team of 5 on projects.• Led a marketing team, providing guidance, mentoring, and fostering a collaborative work environment to maximize productivity and creativity.• Implemented branding guides and digital marketing initiatives including SEO, SEM, email marketing, and social media advertising, significantly increasing online visibility and engagement.• Conducted market research and competitor analysis to identify trends, opportunities, and potential areas for improvement, informing strategic decision-making and campaign optimization.• Collaborated with cross-functional teams including donor relations, development, and public relations to ensure alignment of marketing efforts with business objectives and partner needs.• Monitored and analyzed key performance metrics to measure the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for continuous improvement.

• Led CBN's creative vision and direction, overseeing the development and execution of visual concepts, designs, and branding strategies across various projects and campaigns.• Collaborated closely with cross-functional teams including marketing, production, and fundraising to translate business objectives and marketing goals into compelling visual storytelling and design solutions.• Conceptualized and designed a wide range of marketing materials, including print collateral, digital assets, packaging, and advertising campaigns, consistently delivering engaging and impactful creative work that resonated with target audiences.• Conducted regular design reviews and critiques, fostering a collaborative and creative environment where ideas were encouraged, refined, and implemented to achieve desired outcomes.• Stayed abreast of industry trends, design techniques, and emerging technologies, integrating new tools and methodologies into the creative process to enhance efficiency and effectiveness.• Managed project timelines and resources effectively maintaining high-quality standards. • Acted as a brand steward creating a style guide for Club 700 Hoy, ensuring consistency and cohesion in visual identity and messaging across all touchpoints and channels, reinforcing brand recognition and loyalty.

• Collaborate with the creative team to conceptualize and execute visual solutions for client projects, ensuring alignment with brand guidelines and objectives.• Assist in the development of visual concepts, storyboards, and mock-ups for advertising campaigns, digital assets, and print materials.• Provide creative direction and feedback to graphic designers, illustrators, and photographers to maintain high-quality standards and meet project deadlines.

• Developed customized media plans and marketing campaigns based on client goals, target audience demographics, and market trends, leveraging a deep understanding of traditional and digital media channels.• Collaborated closely with clients to define key performance indicators (KPIs) and establish measurable objectives for media and marketing initiatives, ensuring alignment with overall business goals.• Managed the execution of integrated marketing campaigns, overseeing the creative development, media buying, and implementation of tactics across multiple channels to drive brand awareness and engagement.• Provided ongoing analysis and optimization of media and marketing efforts, monitoring campaign performance, analyzing data insights, and making data-driven recommendations for continuous improvement.• Research and develop a Human Resource Management Plan, Operations Plan, Retail OSCM Challenges & Recommendations, Digital Marketing Plan, and Marketing Applications Plan.• Provided expert consultation to clients across various industries, offering strategic guidance and innovative solutions to achieve their media and marketing objectives.• Conducted comprehensive audits of clients' existing media and marketing strategies, identifying areas for improvement and recommending tailored approaches to enhance performance and maximize ROI.

• Oversaw the planning, execution, and optimization of multi-channel marketing campaigns and initiatives, while managing a team of 7 for projects.• Developed and implemented comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth, aligning with company goals and objectives.• Led a high-performing marketing team, providing strategic direction, mentorship, and support to foster a culture of creativity, collaboration, and continuous improvement.• Developed and streamlined project workflows, overseeing marketing team production to meet deadlines and deliverables within budget.• Utilized data-driven insights and analytics to inform decision-making, measure campaign performance, and optimize marketing tactics for maximum ROI and impact.• Managed Pie & AI webinars on Streamyard for Deeplearning.ai, ensuring flawless production and audience engagement behind the scenes.• Developed and managed marketing budgets, allocating resources effectively and ensuring efficient use of funds to achieve strategic objectives and deliver measurable results.

• Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.• Lead a team of 6 marketing professionals, providing guidance, mentorship, and performance evaluations.• Oversee the creation and execution of digital marketing campaigns across various channels including social media, email, and search engine marketing (SEM), resulting in a 30% increase in online sales within one year.• Collaborate with cross-functional teams including sales, product development, and design to ensure alignment of marketing initiatives with overall business objectives.• Analyze market trends, consumer behavior, and competitor activities to identify opportunities for innovation and differentiation.• Manage the marketing budget, allocating resources effectively to maximize ROI and achieve business goals.• Cultivate relationships with key stakeholders including clients, partners, and industry influencers to enhance brand reputation and foster strategic partnerships.• Spearhead the launch of new products and services, coordinating all aspects of the marketing rollout from market research and positioning to pricing and promotion.• Utilize marketing automation tools and analytics platforms to track performance metrics, measure campaign effectiveness, and optimize marketing efforts for continuous improvement.• Represent the company at industry events, conferences, and trade shows to network with potential clients and showcase the company's products and services.

• Managed administrative tasks including scheduling, correspondence, and office organization to ensure smooth day-to-day operations.• Utilized graphic design skills to create visually appealing marketing materials, presentations, and promotional assets.• Collaborated with sales team to develop engaging visual content that contributed to increased sales and brand awareness.Maintained digital and physical filing systems to ensure easy access to important documents and resources.• Provided support for events and meetings by designing and producing materials such as signage, banners, and promotional items.

Suffolk, Virginia

• Coordinated media campaigns across various platforms, including social media, print, and digital, to maximize reach and engagement.• Developed and implemented media strategies to promote brand awareness and drive audience growth, collaborating closely with sales teams and increasing sales by 32.7%.• Produced visually compelling graphic designs for marketing materials, presentations, and promotional assets, ensuring alignment with brand identity and messaging.• Managed media content calendars and schedules to ensure timely delivery of assets and coordinated with external vendors and partners as needed.• Analyzed campaign performance metrics and provided insights for optimization, contributing to the success of media initiatives and overall business objectives.

Lynchburg, Virginia Area

• Successfully designed layouts in Indesign for marketing anaylsis and consumer insight reports for several clients• Formated keynote templates used for presentations for clients• Created and recreated multiple graphs and charts through Indesign to clearly display information in reports

Virginia

• Designing over 100 successful social post graphics for 5 clients• Create several functional infographics to present complex information, with minimal text, to be easily understood for Academy Center of the Arts• Prepare presentations graphic and research for Piedmont Eye Care meeting• Photograph landscapes and buildings to create content for 6 social media posts for EDA• Follow branding guidelines to produce cohesive graphics for social media posts, posters, website graphics, reports, and more for 11 clients

Albuquerque, New Mexico Area

• Researched, documented, wrote, and published several articles in an honest, ethical, and objective standard• Photoshop RAW photos to be enhanced for publishing• Filmed & photographed weddings, concerts and other events• Photographed and conducted interviews for the Youth Leadership Conference to add inside perspective of the event

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Graphic Design

Activities and Societies: Minor in Business | Liberty University Track & Field Team