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Start a revolution with social media -- the game changer that has turned marketing on its head. It's no longer a monologue where you push out your message to the target audience. It's about entertaining, engaging, listening, and building 1:1 relationships with customers.My goal is to be the human behind the brand name; to make myself available, help whenever possible, and show the company is filled with real people who care. I set the tone and establish brand identity using everything from Facebook, Instagram, and Twitter to email and phone calls. I enjoy interacting with customers -- solving problems, answering questions, and just making them smile. After all, it's the little things that add up to innovation, growth, and success.Specialties: Marketing, Advertising, Social Media Manager, Social Media Strategist, Website, Facebook, Instagram, Twitter, Marketing Strategy, Customer Service, Customer Relations, Customer Satisfaction, Customer Acquisition, Customer Engagement, Customer Focus, Communications Manager, Community Manager
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Marketing, Communications, And Customer Service ManagerGenki Usa Apr 2012 - Aug 2023Torrance, California, United StatesMARKETING / COMMUNICATIONS MANAGER:► Work with COO to develop Media planning and create the overall Marketing Strategy.► Create, track, and maintain Social Media Strategy that drives sales, builds relationships with customers, positions the brand as an Industry Leader and enhances the company’s reputation.► Research, propose, and prioritize new opportunities for Advertising and Social Media Marketing.► Manage and approve the company’s online presence including website, Facebook, Instagram, Amazon, Pinterest, and Twitter.► Update and maintain online content for Social Media including Facebook, Instagram, Pinterest, and Twitter.► Establish monitoring standards, provide and analyze Metrics including ROI to determine participation in advertising and social media sites. ► Monitor and analyze metrics for the Skinny Noodles website, Amazon, Facebook and Instagram pages to look for ways to improve content and increase website traffic, time on site, likes, customer participation, and return visits.► Work to implement YouTube Channel, company Blog, website/FB contests.► Monitor social media trends to determine marketing strategies to improve customer relationships and improve sales.► Prepare graphics and copy for online ads and posts.► Write and edit corporate communications materials including website content, Amazon store content, product packages, recipes, and social media posts.► Write, edit, and distribute Press Releases to appropriate Media Outlets.CUSTOMER SERVICE MANAGER:► Answer customer inquiries (questions and complaints) regarding website and Amazon sales through email, Facebook, Instagram, Twitter, and phone calls.► Document customer complaints and forward information to the factory for corrective action.
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Social Media, Communications & Marketing ManagerMorinaga Nutritional Foods, Inc. Jan 2001 - Mar 2012Greater Los Angeles AreaSOCIAL MEDIA, COMMUNICATIONS & MARKETING MANAGER:► Assist the Sales & Marketing Director with Media planning and the creation of the overall Marketing Strategy.► Create, track, and maintain Social Media Strategy that drives sales, builds relationships with customers, positions the brand as an Industry Leader and enhances the company’s reputation.► Research, propose, and prioritize new opportunities for Advertising and Social Media Marketing.► Manage and approve the company’s online presence including website, Facebook, and Twitter.► Update and maintain online content for Social Media including Facebook page and Twitter feed.► Establish monitoring standards, provide and analyze Metrics including ROI to determine participation in advertising and social media sites. ► Monitor and analyze metrics for Morinaga’s website and Facebook pages to look for ways to improve content and increase website traffic, time on site, FB likes, customer participation, and return visits.► Working to implement YouTube Channel, a company Blog, website/FB contests, Google+, and Pinterest.► Monitor social media trends to determine marketing strategies to improve customer relationships and improve sales.► Prepare graphics and copy for online ads, banners, recipe and other sponsorships, and coordinate with Media (EatingWell.com, TasteforLife.com, Ubersamples.com, MamboSprouts.com).► Write and edit corporate communications materials including web content, product packages, product and recipe brochures, fact sheets, and newsletters.► Write, edit, and distribute Press Releases to appropriate Media Outlets, and create Media Kits.► Update and maintain Marketing Budget spreadsheets.CUSTOMER SERVICE MANAGER:► Answer customer inquiries (questions and complaints) through email, Facebook, Twitter, phone calls, and U.S. Mail.► Document customer complaints and forward information to the factory for corrective action.► Manage Mail Order Department for Website Store and Amazon.com sales.
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Sales Support | It ManagerMorinaga Nutritional Foods, Inc. Jan 2001 - Mar 2012Torrance, CaliforniaSALES SUPPORT:► Coordinate the shipping of promotional materials and product to Consumer Events, Health Fairs, and Trade Shows for product promotion.► Set up and/or coordinate with vendors to set up Trade Show booths, including Natural Products Expo West and East.► Oversee production of trade/consumer promotional materials (Sell Sheets, Recipe Sheets, and Product and Recipe Brochures). Ensure domestic and export Sales Force have promotional materials needed.► Review all manufacturer charge backs (including damage, spoilage, in-store promotions, ads, resets, and product samples) that come through Sales Channels to ensure accuracy.INFORMATION TECHNOLOGY:► Act as IT Manager by-- Resolving hardware, software, telephone issues personally, or obtaining vendor services for resolution.-- Purchasing equipment and software.-- Executing service agreements.-- Creating and ensuring adherence to the IT budget.
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Account Coordinator | Marketing Associate | CopywriterBucher & Russell Advertising Jul 1992 - Dec 2000Greater Los Angeles AreaMARKETING ASSOCIATE / ACCOUNT COORDINATOR:► Assisted Agency Partners with Media planning and buying for various clients including Mori-Nu Tofu, Numero Uno Pizza, and Acapulco Restaurants.► Supported the creation of overall Advertising Strategies.► Confirmed Media Insertions with Advertising Representatives for Publications including Vegetarian Times, Natural Health, Delicious Living, Yoga Journal, The Los Angeles Times, and ADVO.► Updated budget data spreadsheet for Media Plans.► Wrote and edited Press Releases, sent to appropriate Media Outlets, and created Media Kits.► Represented clients by answering customers questions about products, answering Press questions, assisting Chef Demonstrations, and distributing samples at Trade Show booths.COPYWRITER / PRODUCTION ASSISTANT:► Wrote ad copy, brochure copy, and newsletter articles for various clients including Melissa’s / World Variety Produce, Inc. and Mori-Nu Tofu.► Created and distributed Promotional Mailings for various clients.► Assisted Creative Director with production of advertising materials and brochures (Quark, Photoshop). OFFICE MANAGER:► Acted as executive assistant to Agency Partners.► Supported selection, hiring, and training of Administrative Staff.► Managed Accounts Payable and Receivable.► Handled daily operations of the office.
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Receptionist And Medical Assistant (Summers)Children'S Clinic 1988 - 1990Pasadena, California► Answered phones and managed switchboard for four busy Pediatric practices.► Answered patient questions and took messages.► Scheduled appointments.► Assisted with retrieval and filing of patient records.► Assisted with Accounts Receivable.
Erika Krakker Skills
Erika Krakker Education Details
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Communication Studies
Frequently Asked Questions about Erika Krakker
What is Erika Krakker's role at the current company?
Erika Krakker's current role is Communications, Social Media, and Marketing Manager adept at building customer relationships.
What is Erika Krakker's email address?
Erika Krakker's email address is ek****@****ail.com
What is Erika Krakker's direct phone number?
Erika Krakker's direct phone number is +131078*****
What schools did Erika Krakker attend?
Erika Krakker attended University Of California, Los Angeles.
What are some of Erika Krakker's interests?
Erika Krakker has interest in Spanish, Some German, Languages, American English.
What skills is Erika Krakker known for?
Erika Krakker has skills like Marketing Strategy, Marketing Communications, Marketing Management, Advertising, Customer Relations, Customer Service, Customer Satisfaction, Customer Acquisition, Customer Engagement, Customer Focus, Social Media, Social Media Marketing.
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