Erika Gonzalez Email and Phone Number

-Executing complex communication projects for 4 client accounts of various industries involving Brand Management, Issue Advocacy, Reputation Management and Crisis Communications.-Crafting compelling media materials (media advisories, press releases, pitches) and social media content while conducting media outreach on behalf of clients.-Researching and analyzing communication campaigns coverage, providing data-driven insights and recommendations to optimize future initiatives.-Prioritized and organized project timelines, balancing competing deadlines while maintaining attention to detail and meeting team and client expectations.-Assisting in creating graphics and writing social media copy for Instagram, LinkedIn, and X channels. -Contributing to concept brainstorming, media angles, and pitching strategies for diverse sectors and audiences. -Generating weekly and monthly broadcast and print coverage reports using media monitoring tools such as MuckRack, Meltwater and TVEyes.

-Leading and planning variety of yoga classes, in heated and non-heated settings, including Vinyasa and Restorative Yoga, by showcasing an in-depth understanding of various yoga styles, techniques, and principles.-Conveys leadership to instruct and demonstrate poses and sequences to students through strong verbal and non-verbal communication skills to effectively relay instructions and feedback.-Creates a welcoming and supportive environment for all participants, by aiming to inspire and motivate students to reach their personal health and wellness goals.

-Operated the Fisher Student Information Center, effectively communicated campus and local information to diverse audiences, fostered teamwork, and demonstrated proactive decision-making in a fast-paced environment. -Managed daily front desk operations, greeting and assisting students, faculty, and visitors with professionalism and efficiency, ensuring a welcoming and organized environment.-Handled high-volume phone calls and emails, providing accurate information and directing inquiries to the appropriate departments, ensuring timely and effective communication. -Fostered teamwork and collaboration among a diverse group of student employees, promoting open communication and mutual support to ensure efficient daily operations and resolve challenges. -Provided guidance and support to new student employees, helping them acclimate to the work environment and encouraging team unity through shared goals and responsibilities.

-Fostered efficient administrative tasks and precise data entry to support efficient daily office operations.-Demonstrated adaptability in a dynamic environment, balancing multiple tasks while ensuring timely and effective service.-Collaborated with campus departments to facilitate student services and events, ensuring seamless communication and support across the university community.

-Working with a retired business executive to guidance in development of career planning, sharpening professional skills and networking opportunities-Attending professional development speaker events

-Member of team of creative collaboratives for UNC Wilmington's Fashion and Culture Magazine -Instilling marketing content and event planning such as tabling, clothing swaps, reaching out to local businesses collaborations-Maintaining organization's budget-Pitching ideas for articles, photoshoots, styles in each issue-Modeling and styling of photoshoots

-Developed strategic marketing initiatives for small businesses, leveraging communication strategy, social media content creation and analytics resulting in 40% increase in impressions. -Curated an annual marketing calendar to drive sales and strengthen brand presence. -Took on targeted e-commerce duties, provided social media analytics through Excel and leveraged insights on store website through MS Word, PowerPoint and Canva.-Assembled materials for onboarding Fall 2023 office admin position -Assisted social media platforms by sharing quality content and developing effective marketing strategies to increase foot traffic. -Gained understanding of small business operations and assisted in product promotions decisions, brand values and GTM process through email campaigns and social media.-Marketing sales of clothing and accessories through art of merchandizing.

-Led project meetings with three key clients to define project scope and design requirements, ensuring tailored solutions through clear and effective communication. -Developed and executed a social content calendar to plan, organize, and schedule marketing materials, ensuring consistent and timely content delivery across social media platforms for clients. -Applied digital marketing expertise in Canva to create engaging content, including flyers, social media graphics, logos, and merchandise for clients such as UNC Weekends, Seahawks Who Serve, Association for Campus Entertainment (ACE), and Wilmington local businesses. -Designed a branding campaign for UNCW Teal Tuesday 2023-2024, bringing ACE's vision to life by promoting student involvement and campus engagement through strategic messaging and creative design.

-Strengthening team camaraderie through orchestrating team building events-Conceptualizing and administering fundraising events -Arranging recruitment events for new members through leading Involvement Carnival on UNCW campus and hosting information tables on campus-Leading practices alongside team officers and formulating competitive strategies for games

-Serves as a resource to UNCW study body as advocate for study abroad experience.-Assists with other ambassadors with information sessions and recruitment events for Education Abroad Office.

-Communicated to UNCW classes and organizations information on study abroad options that Education Abroad Office offers to the student body.-Utilized proficient public speaking and presentation skills to motivate audience alongside Education Abroad Office employee.

Organization striving to enrich professional development for female undergraduates of Cameron School of Business through networking and empowering successful female speakers in the workforce

-Selected from a pool of thousands of candidates to work closely with leaders of RippleMatch’s Leadership Team-Leveraged various growth strategies and tools including social media, email marketing, presentations, and peer and faculty member networking to grow the user base and awareness on campus-Strategically assessed growth and performance metrics to improve, change and/or help design new growth strategies

-Sharpening skills of communication of product knowledge to engage customers-Creating optimal shopping experience for customers and assisting generating ongoing sales opportunities -Attending with sales floor duties with team members, portraying proficient multi task skills

-Fast learner and achieved key holder after 2 weeks with company-Exhibiting extensive product knowledge to customers-Responsible for store when working alone; proficiently handling multiple tasks and tending to customers during high volume times and maintaining poise demeanor

In charge of data collection and entry for UNCW PPGen chapter on the online database VAN.

-Successfully assisted in curating social media marketing posts of selections of clothing to spark in consumer engagement-Learned how to adapt to multi tasking in fast paced work environment-Gained knowledge of the critical value of team work for task oriented obligations-Sharpened customer service and fashion knowledge skills

-Gained leadership experience of planning and administering workouts for youth ages 4-12 years old-Added my spark of creativity to the structured training program, while bonding with the Champions Community of youth and parents

-Operated front desk and maintained upbeat ambience of the gym through customer service-Learned administrative tasks and telecommunication skills