I help B2B companies get seen, remembered, and chosen by the right customers.In today’s crowded market, being seen isn’t enough. Your brand needs to be the obvious choice when customers are ready to buy. That’s where I come in. As a Fractional Chief Marketing Officer with over 25 years of experience, I help middle-market B2B companies achieve sustainable growth by ensuring their brand is not just visible, but remembered for solving the right problems.Throughout my career, I’ve worked with globally recognized brands like Procter & Gamble, IBM, and FlightSafety, as well as top-tier agencies such as J. Walter Thompson and Publicis. I bring a unique blend of client-side and agency experience to help companies bridge the gap between strategy and execution.How I Can Help You:Make Your Brand the Obvious Choice: I help your brand stand out by linking it to the specific problems your customers face, ensuring you're always in the consideration set.Simplify Your Marketing Strategy: I align your marketing with your business goals, providing clear, actionable strategies that drive growth without overcomplicating the process.Align Sales and Marketing: I ensure your sales and marketing efforts are working together seamlessly to convert leads into loyal customers.Empower Your Team: I don’t replace your marketing team—I empower them to execute the strategy with confidence, giving them the tools and guidance they need to succeed.Collaborate with Agencies: I provide strategic leadership that makes sure your agency partners are delivering creative executions that align with your broader vision.I work as a Fractional CMO, providing high-level strategic leadership without the full-time commitment, helping you get results faster and more efficiently. Let’s make sure your brand is seen, remembered, and chosen when it matters most.Message me to learn more: hello@erikalpurcell.com