Erika Collins Email & Phone Number

Knoxville, Tennessee, Us

Since joining RDI Technologies, my focus has been on pioneeringcomprehensive marketing strategies that resonate deeply with our targetaudience. Here’s how I made a tangible impact:- Initiated and led a series of integrated marketing campaigns, meticulouslydesigned to align with the nuanced needs of diverse customer segments.- Spearheaded the adoption of a new CRM system, optimizing our marketingautomation processes and significantly improving lead management andconversion rates.- Enhanced our digital presence by leveraging cutting-edge analytics todrive decisions, resulting in a measurable uptick in campaign ROI.

As a Freelance Marketing Consultant & Graphic Designer, I ensure the completion of all activities and projects on time by gathering information and materials. I plan and develop the concept by studying information and materials. I create a finalized layout and complete projects in a timely manner. I attain the approval of the concept by submitting a rough layout for approval.A few key accomplishments in this tenure include:• Illustrated concept by designing rough layout of art and copy regarding arrangement, type size/style, and related aesthetic concepts.• Identified the organization's marketing goals, created various marketing materials, and monitored marketing campaign results.

Appleton, Wi, Us

At AIA, I embraced the challenge of refining our marketing approaches amidstrapidly changing market conditions:- Crafted and executed high-impact demand generation strategies that doubledour qualified lead intake within a fiscal year.- Drove cross-functional collaboration, ensuring alignment between marketinggoals and company-wide strategic objectives.- Pioneered a series of customer engagement initiatives, each tailored toenhance loyalty and retention, bolstering our market standing.

Raleigh, Nc, Us

As a Marketing Manager of Demand Generation & Operations, I am planning and implementing business-growth strategies as per specific needs by collaborating with sales leaders. I determine new opportunities and threats as well as transform them into insights, strategy, and actions, while following industry trends and understanding market drivers on a continuous basis. Additionally, I assist in the development and implementation of the annual strategic plan according to the organizational needs. I design and deploy campaign plans in alignment with revenue goals, including the nurture campaign. I strategize content needed to support campaigns and collaborate with teams by creating content for customer case studies, videos, and competitive campaigns.A few key accomplishments in this tenure include:• Established market expertise, including segment size, trends, growth, competitive dynamics, and insightful segmentation by understanding TAM and SAM.• Identified new demand generation opportunities and channels to align industry business growth strategies.• Planned and executed strategic growth plans and ABM tactics in close collaboration with the sales team.• Developed and started a new pipeline report for managing marketing and sales pipeline.

Raleigh, Nc, Us

During this tenure, I efficiently managed a team of vendors and assigned projects, while providing creative input to marketing projects and campaigns. I created compelling messages and documents for a specific audience. I utilized multiple marketing resources and conducted research for white papers, testimonials, press releases, case studies, and product videos. Moreover, I developed product messaging and positioning research as well as served as leader and coach for an Agile team. I reviewed product personas for understanding demographic segmentations.A few key accomplishments in this tenure include:• Launched new products, reintroduced existing lines, and eliminated poor-performing products through collaboration with sales, marketing, management, development, and product research teams.• Ensured strategic alignment between the organization's goals and the development of marketing campaigns to achieve corporate objectives.• Generated $200K in sales and marketing pipeline through Dreamforce event.

Raleigh, Nc, Us

Raleigh, Nc, Us

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