Erika Collins Email and Phone Number
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Hello! I am Erika Collins, a Demand Generation and Marketing ManagementProfessional based in Knoxville, TN, specializing in spearheading multi-channel marketing campaigns that significantly enhance demand and boost leadgeneration across various digital platforms. My approach leverages deepanalytics to drive strategic marketing decisions, optimizing campaignperformance for maximum ROI and enhancing customer engagement throughsophisticated CRM and marketing automation tools.My expertise extends to synthesizing market data to develop targetedstrategies that align with business objectives, ensuring sustainable growthand market penetration. I thrive in dynamic environments, consistentlyinnovating and adapting strategies to ensure that marketing efforts align withindustry trends and organizational goals. My focus is on delivering impactfulmarketing solutions that contribute to long-term business success.Key areas of expertise include:• Digital & Social Media Marketing• Data Analytics & Performance Metrics• Multi-Channel Campaign Management• Market Research & Consumer Insights• Content Marketing & SEO• Lead Generation & Nurturing• CRM & Marketing Automation• Strategic Planning & ExecutionProfessional Background: At RDI Technologies, I design and executecomprehensive marketing plans that enhance demand generation and drivecustomer acquisition. I utilize advanced analytics tools to optimize marketingstrategies and employ A/B testing and conversion rate optimization to maximizecampaign effectiveness. My tenure at AIA as a Senior Demand GenerationMarketing Manager involved applying data-driven insights to optimizeconversion rates and leading cross-functional teams to surpass businessobjectives.Education and Certifications: I hold a Bachelor of Arts in Design fromMaryville College and have earned several certifications, including SAFe®Scrum Master and Demand Generation Certification. My technical proficiencyspans CRM platforms like Salesforce and HubSpot, Google Analytics, and AdobeCreative Suite, which empower my robust digital marketing strategies.
Rdi Technologies Inc.
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Demand Generation Marketing ManagerRdi Technologies Inc. 2023 - PresentKnoxville, Tennessee, UsSince joining RDI Technologies, my focus has been on pioneeringcomprehensive marketing strategies that resonate deeply with our targetaudience. Here’s how I made a tangible impact:- Initiated and led a series of integrated marketing campaigns, meticulouslydesigned to align with the nuanced needs of diverse customer segments.- Spearheaded the adoption of a new CRM system, optimizing our marketingautomation processes and significantly improving lead management andconversion rates.- Enhanced our digital presence by leveraging cutting-edge analytics todrive decisions, resulting in a measurable uptick in campaign ROI.
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Marketing Consultant, Photographer & Graphic DesignerFreelance 2017 - PresentAs a Freelance Marketing Consultant & Graphic Designer, I ensure the completion of all activities and projects on time by gathering information and materials. I plan and develop the concept by studying information and materials. I create a finalized layout and complete projects in a timely manner. I attain the approval of the concept by submitting a rough layout for approval.A few key accomplishments in this tenure include:• Illustrated concept by designing rough layout of art and copy regarding arrangement, type size/style, and related aesthetic concepts.• Identified the organization's marketing goals, created various marketing materials, and monitored marketing campaign results.
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Senior Demand Generation Marketing ManagerAia Corporation 2022 - 2023Appleton, Wi, UsAt AIA, I embraced the challenge of refining our marketing approaches amidstrapidly changing market conditions:- Crafted and executed high-impact demand generation strategies that doubledour qualified lead intake within a fiscal year.- Drove cross-functional collaboration, ensuring alignment between marketinggoals and company-wide strategic objectives.- Pioneered a series of customer engagement initiatives, each tailored toenhance loyalty and retention, bolstering our market standing. -
Marketing Manager Of Demand Generation And OperationsCirrus Insight Aug 2020 - Dec 2022Raleigh, Nc, UsAs a Marketing Manager of Demand Generation & Operations, I am planning and implementing business-growth strategies as per specific needs by collaborating with sales leaders. I determine new opportunities and threats as well as transform them into insights, strategy, and actions, while following industry trends and understanding market drivers on a continuous basis. Additionally, I assist in the development and implementation of the annual strategic plan according to the organizational needs. I design and deploy campaign plans in alignment with revenue goals, including the nurture campaign. I strategize content needed to support campaigns and collaborate with teams by creating content for customer case studies, videos, and competitive campaigns.A few key accomplishments in this tenure include:• Established market expertise, including segment size, trends, growth, competitive dynamics, and insightful segmentation by understanding TAM and SAM.• Identified new demand generation opportunities and channels to align industry business growth strategies.• Planned and executed strategic growth plans and ABM tactics in close collaboration with the sales team.• Developed and started a new pipeline report for managing marketing and sales pipeline. -
Marketing Specialist And Graphic DesignerCirrus Insight May 2017 - Aug 2020Raleigh, Nc, UsDuring this tenure, I efficiently managed a team of vendors and assigned projects, while providing creative input to marketing projects and campaigns. I created compelling messages and documents for a specific audience. I utilized multiple marketing resources and conducted research for white papers, testimonials, press releases, case studies, and product videos. Moreover, I developed product messaging and positioning research as well as served as leader and coach for an Agile team. I reviewed product personas for understanding demographic segmentations.A few key accomplishments in this tenure include:• Launched new products, reintroduced existing lines, and eliminated poor-performing products through collaboration with sales, marketing, management, development, and product research teams.• Ensured strategic alignment between the organization's goals and the development of marketing campaigns to achieve corporate objectives.• Generated $200K in sales and marketing pipeline through Dreamforce event.
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Graphic DesignerCirrus Insight Aug 2013 - Nov 2018Raleigh, Nc, Us
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Graphic Design InternCirrus Insight May 2013 - Aug 2013Raleigh, Nc, Us
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Product ConsultantSephora Mar 2011 - Jul 2013Neuilly Sur Seine, Ile De France, Fr
Erika Collins Skills
Erika Collins Education Details
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Maryville CollegeDesign
Frequently Asked Questions about Erika Collins
What company does Erika Collins work for?
Erika Collins works for Rdi Technologies Inc.
What is Erika Collins's role at the current company?
Erika Collins's current role is Strategic Marketing Leader | Expert in Multi-Channel Campaigns and Data-Driven Decision Making | Driving Sustainable Business Growth.
What is Erika Collins's email address?
Erika Collins's email address is ec****@****ath.com
What is Erika Collins's direct phone number?
Erika Collins's direct phone number is +194923*****
What schools did Erika Collins attend?
Erika Collins attended Maryville College.
What are some of Erika Collins's interests?
Erika Collins has interest in Arts And Culture.
What skills is Erika Collins known for?
Erika Collins has skills like Html, Adobe Creative Suite, Customer Relationship Management, Marketing, Microsoft Office, Social Media, Photoshop, Photography, Graphic Design, Dreamweaver, Camtasia, Social Media Marketing.
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