Érika M. N. Moreira Email & Phone Number

Merama

• Strategic Leadership: Manage cross-functional teams of over 15 professionals in commercial, administrative, customer service, and after-sales departments, promoting high performance and engagement.• Mergers and Acquisitions: Actively participated in the merger between Merama Group and Nautika, integrating processes and cultures of three companies into a single business unit.• Digital Transformation: Led the transition from traditional B2B operations to new business models and entry into B2C, expanding digital presence and reaching new markets.• Strategic Partnerships: Established and managed relationships with major market players, including Amazon, Mercado Libre, Carrefour, and Decathlon, significantly increasing visibility and sales.• Systems Implementation: Lead the deployment of ERP, BI, and CRM systems, optimizing internal processes and enhancing data-driven decision-making.• Compliance and ESG: Serve as Data Protection Officer (DPO), ensuring compliance with data protection regulations and promoting sustainable practices aligned with ESG principles.• Team Development: Specialist in training and capacity building, develop programs to enhance skills and foster a culture of innovation among employees.

Guarulhos, São Paulo, Brasil

Guarulhos

• Portfolio Expansion: Expanded the product catalog from 200 to 3,000 items and from 1 to 17 brands, positioning the company as a leader in the Camping, Leisure, Fishing, and Outdoor sectors.• Team Management: Led a commercial team comprising 10 internal employees and 60 external representatives, achieving aggressive sales and growth targets.• Entry into E-commerce: Pioneered the company's entry into the country's leading marketplaces, such as Decathlon, B2W, Amazon, Mercado Libre, and Carrefour, initially in the 1P model and later in 3P.• B2B to B2C Transformation: Implemented strategies for transitioning the business model, incorporating B2C and expanding reach to the end consumer after 40 years of operating exclusively in B2B.• ERP Systems Implementation: Led two ERP system migrations, improving operational efficiency and departmental integration.• Client Relationships: Maintained and strengthened relationships with strategic clients over 20 years, ensuring lasting partnerships and mutual benefits.• Processes and Governance: Developed and implemented new internal processes, enhancing corporate governance and establishing effective controls for performance management.

Pós-Graduação Lato Sensu - Mba Executivo, Business/Managerial Economics

Pós-Graduação Lato Sensu - Mba Executivo, Compliance E Governança Corporativa

Master Of Business Administration - Mba, Compliance E Esg

Marketing/Marketing Management, General

Bacharelado, Marketing

Business, Management, Marketing, And Related Support Services

Gestão Em Vendas De Alta Perfomance, Gestão De Vendas De Alta Performance

Administração, Administração, Negócios E Marketing