Érika M. N. Moreira

Érika M. N. Moreira Email and Phone Number

Commercial Manager | Over 20 years driving business growth and transformation | Specialist in Commercial Management, mergers, portfolio expansion, and digital transformation
Érika M. N. Moreira's Location
Guarulhos, São Paulo, Brazil, Brazil
About Érika M. N. Moreira

I am a professional with over 20 years of experience in commercial management within the Camping, Leisure, Fishing, and Outdoor sectors. My passion for driving business growth and transformation has led me to expand portfolios from 200 to 3,000 items and from 1 to 17 brands. I have successfully led mergers and acquisitions, including the integration between Merama Group and Nautika.As a specialist in transforming traditional B2B operations into new business models and incorporating B2C models for clients, I have established strategic partnerships with major market players such as Amazon, Mercado Libre, Decathlon, and B2W. I have extensive experience in implementing ERP systems, optimizing processes, and managing multifunctional teams of over 80 employees.My skills include team training and development, KPI management, and applying BI, CRM, and ESG methodologies. I have served as a Data Protection Officer (DPO), ensuring compliance with data protection regulations and corporate governance.I hold a degree in Business Administration and MBAs in Business Management, Compliance, and Governance, along with courses in Negotiation and Sales from ESPM and ESG from FGV. I am available to work in the São Paulo and Rio de Janeiro regions, with flexibility for travel and relocation.I am seeking opportunities where I can drive results, optimize processes, and lead teams toward success. I am ready to add value in positions such as Commercial Manager, Administrative Manager, Compliance Officer, or Systems Implementation roles.

Érika M. N. Moreira's Current Company Details

Commercial Manager | Over 20 years driving business growth and transformation | Specialist in Commercial Management, mergers, portfolio expansion, and digital transformation
Érika M. N. Moreira Work Experience Details
  • Merama
    Commercial Manager
    Merama Nov 2011 - Nov 2024
    Merama
    • Strategic Leadership: Manage cross-functional teams of over 15 professionals in commercial, administrative, customer service, and after-sales departments, promoting high performance and engagement.• Mergers and Acquisitions: Actively participated in the merger between Merama Group and Nautika, integrating processes and cultures of three companies into a single business unit.• Digital Transformation: Led the transition from traditional B2B operations to new business models and entry into B2C, expanding digital presence and reaching new markets.• Strategic Partnerships: Established and managed relationships with major market players, including Amazon, Mercado Libre, Carrefour, and Decathlon, significantly increasing visibility and sales.• Systems Implementation: Lead the deployment of ERP, BI, and CRM systems, optimizing internal processes and enhancing data-driven decision-making.• Compliance and ESG: Serve as Data Protection Officer (DPO), ensuring compliance with data protection regulations and promoting sustainable practices aligned with ESG principles.• Team Development: Specialist in training and capacity building, develop programs to enhance skills and foster a culture of innovation among employees.
  • Grupo Nautika
    Gerente De Negócios
    Grupo Nautika Oct 2001 - Nov 2024
    Guarulhos, São Paulo, Brasil
  • Nautika Lazer
    Sales Supervisor
    Nautika Lazer Sep 2001 - Nov 2011
    Guarulhos
    • Portfolio Expansion: Expanded the product catalog from 200 to 3,000 items and from 1 to 17 brands, positioning the company as a leader in the Camping, Leisure, Fishing, and Outdoor sectors.• Team Management: Led a commercial team comprising 10 internal employees and 60 external representatives, achieving aggressive sales and growth targets.• Entry into E-commerce: Pioneered the company's entry into the country's leading marketplaces, such as Decathlon, B2W, Amazon, Mercado Libre, and Carrefour, initially in the 1P model and later in 3P.• B2B to B2C Transformation: Implemented strategies for transitioning the business model, incorporating B2C and expanding reach to the end consumer after 40 years of operating exclusively in B2B.• ERP Systems Implementation: Led two ERP system migrations, improving operational efficiency and departmental integration.• Client Relationships: Maintained and strengthened relationships with strategic clients over 20 years, ensuring lasting partnerships and mutual benefits.• Processes and Governance: Developed and implemented new internal processes, enhancing corporate governance and establishing effective controls for performance management.

Érika M. N. Moreira Education Details

Frequently Asked Questions about Érika M. N. Moreira

What is Érika M. N. Moreira's role at the current company?

Érika M. N. Moreira's current role is Commercial Manager | Over 20 years driving business growth and transformation | Specialist in Commercial Management, mergers, portfolio expansion, and digital transformation.

What schools did Érika M. N. Moreira attend?

Érika M. N. Moreira attended Fundação Getulio Vargas, Universidade Cruzeiro Do Sul, Universidade Cruzeiro Do Sul, Universidade Cruzeiro Do Sul, Centro Universitário Eniac, Centro Universitário Eniac, Escola Superior De Propaganda E Marketing, Universidade Anhembi Morumbi.

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