Erika Ruiz Email and Phone Number
I am a customer-focused, experienced people leader with a strong passion for creating scalable D2C and B2B strategies that enhance customer satisfaction and boost ROI. I’m a creative problem-solver with excellent analytical skills and a knack for building prototypes that drive process improvements and customer-focused solutions. I have extensive experience in developing eCommerce growth strategies, consistently delivering results, and effectively communicating insights and recommendations to senior executives.
Amazon
View- Website:
- amazon.com
- Employees:
- 734811
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L6 Sr. Demand Planner - Omni Channel - Non-Food GroceriesAmazonSanta Monica, Ca, Us -
Sr. Partner Success Manager - Us Omni Channel, SoftlinesAmazon Jul 2023 - PresentSeattle, Wa, Us-Responsible for the Softlines category third-party (3P) business by owning account strategydevelopment, buy-in, and execution to grow sales and support program goals. Drove initiativesto improve selection, in-stock, marketing participation, store expansion, and site optimization.-Accountable for financial plan positioning, forecasting and achievement. Own, monitor and analyze KPIs. Lead internal and customer-facing business reviews to communicate insights and actions.-Optimize operational metrics by partnering with Customer Accounts and Operations to identifyoperational issues, root causes and solutions.-Developed reporting utilizing multiple sources (e.g., SQL queries, category attributionreporting) to analyze performance, deep dive issues, forecast and identify opportunity.Developed a report to identify inventory replenishment opportunity to prepare for high valueevents. Developed a tool to forecast plan based on historical and marketplace performance.-Accountable for strategic partnerhips, relationship building and program support (e.g., onboarding, best practices education, business reviews, troubleshooting, Seller Central utilization).-Lead account project management in collaboration with external (e.g., C-level, VP-level) andinternal (e.g., Operations, Launch, Marketing, Solution Architects, Business Intelligence)stakeholders to align on, prioritize, track and achieve deliverables within deadlines.-Responsible for driving scalable innovation through data driven experimentation. Drove accountparticipation in key program tests (e.g., new distribution channel, new services). Lead a net-newbrand collaboration with The Drop.-Lead program-wide initiatives (e.g., Prime Big Deal Days business lead, Weekly Business Reviewlead) to drive growth and process improvement. Developed an event work backwardstask list to standardize event management, establish account support expectations, and streamline performance tracking and resources. -
Sr. Category Merchant Manager - North America Ecommerce, Hardlines/Softlines/ConsumablesAmazon May 2022 - May 2023Seattle, Wa, Us-Responsible for the NA third-party business by leading end-to-end category strategy (e.g., development, goal setting, execution mechanisms, SOP, performance analysis and iteration) across a diverse portfolio of 4M listings and 40K sellers. Business owner for weekly business review update. -Accelerated 2022 US YoY business growth (+22% YoY) by focusing on fundamental retail strategies: Highly desirable customer selection through creative seller recruitment, listing attributes to drive optimal search results, and aggressive traffic drivers. -Responsible for identifying external and internal customer trends (e.g., macro buying behavior, category shifts, product trends, keyword search) to define new selection opportunity. -Developed and launched HM’s selection playbook which utilizes customer search keywords to target sub-categories that have a higher likelihood for growth. -Accountable for growing seller success by deep diving disparate inputs (e.g., seller feedback, seller tier analysis, selection analysis) to produce insights to marketing (e.g. social media, gateway, house ads) that accelerate sales growth and improve their experience. -Primary focal for all major HM events including Prime Early Access Sale, Black Friday Week, Holiday, and Epic Deals. Drove project management to deliver features including gateway placement, Today’s Deals placement, cross-brand partnerships, HM homepage campaigns and event pages, PR submissions and social features. -Identified, optimized and scaled initiatives that drive automation and improve operational efficiency. Partnered with Marketing to launch widget to spotlight selection, resulting in +65% MoM growth (vs. total HM +4% MoM).-Collaborated with key stakeholders (e.g., Marketing, Account Management, Seller Recruitment, Finance, Legal) to ideate, anticipate challenges and align on strategic plans.-Accountable for coaching and developing direct reports (i.e., Category Merchant Manager and Business Intelligence Engineer). -
Merchandise Planning Manager - North America Omni Channel, Toddler BoyGap Sep 2019 - May 2022New York, Ny, Us-Developed and managed end-to-end financial plans and inventory strategies to hit division targets. -Managed promotional strategies to achieve financial plans and support marketing campaigns.-Owned OTB forecasts and developed insights (e.g., chase, pricing) to fuel growth and mitigate risk.-Partnered with Global Merchandising to influence category mix and maximize selection productivity. Developed SKU rationalization targets by deep diving SKU count, pricing and ROI. -Accountable for developing four direct reports across varying levels of experience.-Prior to company restructure held role as Buying Manger - NA Ecommerce, Men’s. -
Sr. Buyer - Us Retail, Men'S Activewear/Fleece/Twill Bottoms/WorkwearSears Holdings Corporation Mar 2017 - Aug 2019Chicago, Il, Us-Managed brand positioning and assortment strategies for 20+ private label and wholesale brands. -Identified new business opportunity and drove product innovation strategies to grow sales.-Managed financial positioning through buy plan ownership, in-season sales analysis and OTB. -Drove product development strategies that leveraged vendor strengths, minimized lead time, protected product quality and hit cost targets (included international and domestic travel).-Managed four direct reports and defined project prioritization. -
Merchandiser - Us Omni Channel, Toddler BoyGymboree Jan 2014 - Mar 2017Secaucus, New Jersey, Us-Created and executed assortment and pricing strategies based on hindsight learnings, competitor analysis and market trends.-Developed and met financial plans through buy plan ownership and in-season management.-Partnered with Design and Production to develop trending product within cost targets.-Lead company-wide PO initiative to submit buy estimates, reserve capacity and reduce cost. Partnered with IT to build user interface and rolled out training.-Held Merchant lead role for reporting, tools management, and promotions. -
Assistant Merchant - Global Retail, Outlet Women'S BottomsLevi Strauss & Co. Nov 2011 - Dec 2013San Francisco, California, Us-Designed and developed fashion assortment and partnered with Product Management to execute within cost and delivery targets.-Owned fashion bottoms business through in-season management and pre-season buy planning-Partnered with manager to assess OTB and buy plans to manage receipt flow and ensure key drivers were protected with inventory depth.-Partnered with Supply Planning to reconcile receipt shifts, mitigate risk to plan and protect assortment offering. -
Merchandise Assistant - Us Retail, Men'S & Women'S AccessoriesGap Inc./Banana Republic Feb 2010 - Oct 2011San Francisco, Ca, Us-Reported out analysis of women’s weekly scarves class performance and partnered with Senior Merchandise Manager to make recommendations on how to hit financial targets through promotional, visual, markdown, marketing, and inventory management levers.-Partnered with Senior Merchandise Manager and Inventory Management counterpart to hindsight best/worst sellers and then applied learning to build next season assortment line plan and strategies.-Lead weekly open issues calls with Design and Production counterparts to track and close up pending product development and costing issues. -Performed and presented out competitor pricing, promotion and assortment analysis and made recommendations on assortment white space opportunity and pricing.
Erika Ruiz Education Details
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University Of Notre DamePsychology/Spanish
Frequently Asked Questions about Erika Ruiz
What company does Erika Ruiz work for?
Erika Ruiz works for Amazon
What is Erika Ruiz's role at the current company?
Erika Ruiz's current role is L6 Sr. Demand Planner - Omni Channel - Non-Food Groceries.
What schools did Erika Ruiz attend?
Erika Ruiz attended University Of Notre Dame.
Who are Erika Ruiz's colleagues?
Erika Ruiz's colleagues are Gan Luan, Yaza Miz, Bala Krishna M, Will Carver, Suparna Ahmed, Mukesh Kumar Singh, David Solarte.
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