I led the development and execution of client social media and communications strategies. I supported account managers with communications requirements for client accounts including website copywriting and editing, refining brand strategy, voice and tone, developing key messages and reviewing creative assets for go-to-market strategies. I facilitated in-person and virtual creative brainstorming and strategy sessions for internal team members, and crafted a refreshed social media strategy for… Show more I led the development and execution of client social media and communications strategies. I supported account managers with communications requirements for client accounts including website copywriting and editing, refining brand strategy, voice and tone, developing key messages and reviewing creative assets for go-to-market strategies. I facilitated in-person and virtual creative brainstorming and strategy sessions for internal team members, and crafted a refreshed social media strategy for the agency. Show less

I worked with an integrated team of marketers and communicators to bring the ATB brand to life on social and deliver on our corporate vision that "we exist to make it possible." As the story team, we executed an engagement-centric social media strategy across multiple platforms while also supporting our partners in brand, marketing and content.

I sourced, created and published engaging content for ATB's Business and Agriculture social media profiles. I worked with team members to develop, implement and analyze social media plans for specific events, campaigns and activations. I collaborated with ATB's story team to write and edit content for ATB.com, and I co-ordinated and participated in on-the-ground social coverage at ATB-owned and partner events.

I worked with the teams behind ATB BoostR, LendR, ATB X, Social Entrepreneurship and the Entrepreneur Centres. We're focused on providing Alberta's entrepreneurs with the tools and knowledge they need to grow their business and thrive. My role was an incredible combination of digital comms, marketing, event planning and community building - both online and in person.

Freelance social media, communications and writing specialist- Digital content strategy and development - Copywriting, ghostwriting and blogging- Social media publishing, monitoring and analytics- Digital and social media advertising

- Developed and leveraged corporate digital content across TransCanada's social media platforms - Monitored and strategically increased online audience engagement - Worked closely with other members of the digital team to develop a comprehensive digital content strategy- Liaised with communications representatives to ensure key messages and stories were being shared from across the business

- Wrote web stories, monitored breaking news, and worked with reporters in the field - Edited copy and video for the website as well as CBC's various social media pages- Worked as an associate producer for TV and radio news and current affairs

- Worked as a breaking news reporter and web producer for the Calgary Herald, Ottawa Citizen and National Post- Covered city hall, crime, court, politics and general assignments- Managed webpage and social media on the weekends, editing and posting stories, photos and video to the web- Part of the National Newspaper Award-winning team for our coverage of the 2013 Southern Alberta floods- Reported on the disappearance and murders of Calgary couple Alvin and Kathryn Liknes and… Show more - Worked as a breaking news reporter and web producer for the Calgary Herald, Ottawa Citizen and National Post- Covered city hall, crime, court, politics and general assignments- Managed webpage and social media on the weekends, editing and posting stories, photos and video to the web- Part of the National Newspaper Award-winning team for our coverage of the 2013 Southern Alberta floods- Reported on the disappearance and murders of Calgary couple Alvin and Kathryn Liknes and their five-year-old grandson, Nathan O'Brien Show less