Erika Newsom Email and Phone Number
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I believe the best plans are always highly collaborative and I'm happiest when rallying a team around a major initiative, synthesizing their input, and articulating an actionable path forward through story-driven, data-backed presentations. I've contributed to successful marketing campaigns as a client, agency partner, and sales executive across a wide variety of brands – from consumer packaged goods (Dr Pepper, Frito Lay, Dentyne) to nonprofits (Nationwide Children's Hospital, Be The Match) to local and regional franchisees (McDonald’s, Whataburger) and independent, small businesses.Specialties: team management, ideation facilitation, strategic partnerships, marketing strategy, digital marketing, new business development, client management, research, negotiations, performance tracking and reporting, optimization, training, vendor relationships.
Exalt Printing Solutions, Llc
View- Website:
- exaltprinting.com
- Employees:
- 36
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Vp Of SalesExalt Printing Solutions, LlcTexas, United States
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Svp - Growth FacilitatorAletheia Marketing & Media May 2024 - PresentDallas, Tx, UsSupporting growth across new and existing clients (onboarding > client success plan) as well as agency teams (training + mentoring.) -
Vp - Account Leadership & GrowthCamelot Strategic Marketing & Media Dec 2022 - May 2024Dallas, Tx, Us- Secured and/or transitioned consulting projects to Media AOR designation for two new accounts. Onboarded, resourced and served as client strategy lead for both clients, managing two cross-functional teams. - Advised clients on broader marketing transformation initiatives, driving alignment across both internal stakeholders and other agency partners while also sourcing outside needs such as creative development.- Developed communication process from pitch to new client onboarding and supported agency growth initiatives. -
Personal Goal PursuitCareer Break Apr 2022 - Nov 2022Planned sabbatical to spend time with family.
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Vice President Of Strategic PlanningCamelot Strategic Marketing & Media Sep 2019 - Apr 2022Dallas, Tx, Us- Led paid media strategy for Michaels Stores. Work recognized with a 2021 Effie Gold (Retail Transformation) and a 2021 Silver Cannes Lion (Creative Business Transformation.)- Sourced branded content opportunities for custom streaming integrations.- Negotiated agency endeavor agreements with CTV partners such as Hulu and Roku.
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Vice President, Client Service & StrategyKahuna Marketing Jan 2018 - Sep 2019Kalaheo, Hawaii, Us- Cultivated new and existing client relationships for this digital marketing agency that provides SEM, SEO, social, video and mobile marketing for brands across the mainland U.S. and Hawaii.- Assisted with overall account planning and strategy.- Served as account lead for Helen of Troy hair tool brands (Hot Tools, Revlon, BedHead.) -
Partner, Media/Digital MarketingSparkfarm Sep 2011 - Dec 2017Dallas, Tx, Us- Delivered integrated media and digital marketing strategy for local, regional, and national clients such as: Nationwide Children's Hospital, Texas Capital Bank, Orthopaedic Institute for Children, the University at Buffalo, Be The Match, Baby Magic, Concentra Primary Care, Red Mango, Fast Fixin', and Michael Angelo's.- Developed the first national campaign for Nationwide Children's Hospital, including digital media, national cable and print advertising to drive both individual donations and corporate commitments. -
Senior Account ExecutiveMicrosoft Feb 2008 - Sep 2011Redmond, Washington, Us- Developed partnerships and digital marketing programs with key accounts, such as AT&T, Frito Lay, and Dr Pepper Snapple Group. - Partnered on phase two of the Doritos Unlock Xbox contest, which gave consumers the chance to develop their game idea and release it on Xbox Live Arcade. (Cannes Lions 2011 Media Finalist for Best Consumer Engagement)- Crafted Dr Pepper year-long Xbox partnership, including both marketing and advertising support for Iron Man 2. -
Director Of Interactive MediaCadbury Schweppes Feb 2006 - Jan 2008- Collaborated with internal teams and agency partners on annual planning for brands such as Dr Pepper, 7UP, Snapple, and Mott's. - Oversaw digital marketing initiatives, including brand web site development, online advertising, database management/eCRM, outbound email communications, viral marketing, and emerging media testing and implementation.- Led and coached an internal team of four and managed multiple agency partners.- Evaluated value of agency, technology and media partners to meet strategic goals of brands.
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Director Of Media ServicesCadbury Schweppes Jul 2004 - Feb 2006- Guided national and local media planning/buying for twelve brands.- Supervised an internal team of seven planners/buyers; managed relationships and deliverables from four agencies.- Negotiated agency fees and contracts; monitored agency performance based on annual objectives.- Communicated regularly with internal cross functional team (brand marketing, promotions, and public relations) to ensure all strategies and tactics supported brand/company goals.
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Account Director/Media SupervisorClick Here/The Richards Group Nov 1999 - Feb 2004Dallas, Texas, Us- Assisted the Managing Director in enhancing the overall profitability of the agency and directly managed account list billings.- Reviewed and provided feedback on all long-term agency contracts, working in conjunction with general counsel.- Collaborated with counterparts in print and network television to leverage overall media spending for cross-platform discounts and promotional ideas.- Supervised online creative, production, media, and account service on over a dozen campaigns for Nokia, primarily product introductions.- Supervised media strategy and campaign optimization for accounts such as Bass Pro Shops, Red Roof Inns, Reliant Energy, and Chick-fil-A. -
Media DirectorDesignworks Advertising Aug 1996 - Nov 1999San Carlos, Ca, Us- Worked directly with over a dozen local retail, restaurant, healthcare, and automotive accounts to formulate both media and creative strategies.- Planned and negotiated print, radio, and television spot buys for a wide range of clients, including Coca-Cola, Whataburger, and Subway.- Supervised a media and account staff of four.- Supervised production and design projects to ensure quality and meet client deadlines. -
Media BuyerMoroch & Associates Mar 1995 - Aug 1996Dallas, Texas, Us- Negotiated radio and television spot buys plus OOH for clients such as McDonald’s, Midas and Oldsmobile.- Managed budgets and media purchases for a region that included North Texas, Oklahoma, Arkansas, and Missouri.- Obtained added-value inventory and promotions based on media spending. -
Media BuyerJackson Hewitt Jan 1994 - Feb 1995Jersey City, Nj, Us- Negotiated television spot buys in thirty-five markets.- Supervised placement of cable budgets in markets nationwide.- Placed print advertisements in the Wall Street Journal, USA Today, major daily newspapers and specialty magazines.- Edited a quarterly magazine for Jackson Hewitt customers.- Wrote and edited ads, brochures and various publications.- Wrote press releases and maintained media relations.
Erika Newsom Skills
Erika Newsom Education Details
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Old Dominion UniversityEnglish/Journalism -
Midwestern State UniversityEnglish/Literature
Frequently Asked Questions about Erika Newsom
What company does Erika Newsom work for?
Erika Newsom works for Exalt Printing Solutions, Llc
What is Erika Newsom's role at the current company?
Erika Newsom's current role is VP of Sales.
What is Erika Newsom's email address?
Erika Newsom's email address is er****@****arm.com
What is Erika Newsom's direct phone number?
Erika Newsom's direct phone number is +197249*****
What schools did Erika Newsom attend?
Erika Newsom attended Old Dominion University, Midwestern State University.
What skills is Erika Newsom known for?
Erika Newsom has skills like Digital Marketing, Digital Strategy, Advertising, Interactive Advertising, Online Advertising, Media Planning, Strategic Partnerships, Media Strategy, Integrated Marketing, New Media, Strategy, Creative Strategy.
Who are Erika Newsom's colleagues?
Erika Newsom's colleagues are Santana Calderon, Geoffrey Owens, Lisa Marta, Sheila Byrne, Sheila Byrne, Harry Anderson, Tyler Carver.
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