Erika MacDonald, founder of Engaging New Media, is transforming the way businesses connect with their audience through captivating video content.Erika’s journey isn’t your typical marketer’s story. She has captivated audiences with video content at ABC News, PBS, and Major League Baseball before founding her own video production company. Her passion has shifted to empowering small and medium-sized enterprises (SMEs).Erika's secret weapon is data-driven stories that drive action. Her videos have captivated over 20 million viewers in the tri-state area, boosting sales and fundraising for nonprofits like Boys & Girls Club. One of her proudest achievements is securing a $100,000 donation from a single donor through compelling storytelling.Building on her success in video production, Erika has also become a passionate public speaker. She covers leadership, business strategy, women in tech, and video marketing. Her talks are immersive experiences that inspire and motivate. Notably, she spoke at XR Women on "Educational Marketing: Using AR/VR Videos to Inform, Teach, and Sell," showcasing her expertise in innovative marketing techniques.Erika is also the author of "Effective Video Marketing: How to Make Videos That Sell. Tips and Strategies," a guide on driving traffic, increasing conversions, and enhancing brand awareness through video marketing, with practical tips and case studies from social media platforms.If you want to engage your audience and elevate your brand, chat with Erika—she’ll show you how: https://linktr.ee/erikanmacdonald.comWant to learn more at your own pace? No problem! Download our free guide to elevate your on-screen presence. Discover the secrets to looking your best on camera and master virtual meetings, video podcasts, and virtual interviews: https://bit.ly/MasteryourOn-ScreenPresenceEbook(#WOSB / #MWBE / #Hubzone)