Erika P. Email and Phone Number

- Spearhead product launch strategies by actively participating in sales and expansion meetings, ensuring seamless introduction of new products aligned with organizational objectives.- Drive category expansion initiatives through thorough market analysis, identifying opportunities to diversify and enhance product offerings.- Collaborate closely with marketing, operations, and management to ensure catalog alignment with brand positioning, promotional activities, and marketing campaigns.- Evaluate and optimize catalog structure, processes, and tools, leveraging analytical insights to enhance efficiency and effectiveness.- Lead troubleshooting efforts to swiftly resolve catalog-related issues, minimizing disruptions and ensuring smooth operations.

Managing Flower Chimp, Cakerush, and LVLY expansions.• Monitoring partner's prices and stabilizing at least ~30% margin across the market• Expanding products and areas across SEA• Manage client relationships, identifying opportunities for new contracts.• Analyze data and create reports to identify areas of business growth.• Monitor local and federal regulations for a smooth launching• Develop and expand areas and categories across Philippines, Malaysia, Singapore, Hongkong, and Indonesia based on user growth, demand, and potentials.• Recruit and oversee partnerships and vendors• Work across tech, operations, and marketing on identifying strategic directions for an effective launching and integration

Regionally manages B2B and B2C across Philippines, Malaysia, Singapore, Hongkong, Indonesia, and Australia's under Flower Chimp, Bloomeroo, Lvly, and Cake Rush.Category Management: (as of August 2022)1. Launched 150+ SKUs under Cake Rush Philippines2. Successfully created and assisted almost 300 SKUs and still counting for Flower Chimp3. Increased from 2021 FC partners' V-Day 2022's week order improvement by 86.75% and 117.85% on the day itself while having only <5% complaints.4. Increased from 2021 FC partners' M-Day 2022's week event order improvement by 55.72% and 115.89% on the day itself.5. Revamped partner pricing structure that helped reached a healthy ~30% margin. • Responsible for managing back-end product/inventory updates.• Recognize Vendor's business including core strategy, financial performance, business/growth goals• Payroll vendor selection, including coordination and support of cross-functional teams such as Commercial, Procurement, Logistics, Accounting and Customer Service Team• Directly involve in NPS incubation of vendor partners by ensuring a seamless experience• Work with product/operation teams to scope out new feature development on various vendor tools.• Recognize ways to build margin by means of bundling and developing new propositions• Establish site goals, measure performance, and ensure that performance management responsibilities are executed, including communication, performance monitoring, documentation and coaching.

• Responsible for managing back-end product/inventory updates• Recognize Vendor's business including core strategy, financial performance, business/growth goals• Payroll vendor selection, including coordination and support of cross-functional teams such as Commercial, CS and Accounting Team• Directly involve in NPS incubation of vendor partners by ensuring an effective experience for both customers and vendors.• Work with product/operation teams to scope out new feature development on various vendor tools. • Recognize ways to build margin by means of bundling and developing new propositions• Establish site goals, measure performance, and ensure that performance management responsibilities are executed, including communication, performance monitoring, documentation and coaching.

What am I doing? - Taking on full responsibility and analysis of Vendor Engagement operations and supply - Analytics: tracking KPIs to maximize vendors' full potential - Strategy: proactively proposing new strategies that would enable better numbers for both the country and regional office. - In charge of developing new SOPs, new processes, and automated solutions to improve the effectiveness and efficiency of country vendor operations

Smart Costing and Design:• Serves as Gawin's Vendor Engagement Point of Contact (POC) and provide project initiative designs • Collaborates/negotiates with Gawin's stakeholders (Data Team, Operations Team, Vendor Engagement Team, Client Service and partnered Service Providers (SPs)) to ensure effective and cost efficient monthly initiativesVendor Engagement and Support:• Use data driven decision-makings in monitoring and on-boarding Gawin's supply side.• Conduct personal meetings to ensure every SP's skills and expertice are built and exercised while still displaying Gawin's main core values through KPI tracking and analysis.• Development of strategies and procedures that would increase efficiency and maximize profit through brainstormed campaigns, client initiatives or incentive programs• Execution of engagement and education initiatives & campaigns of which include workshops, meet-ups and more to improve engagement• Interpretation of data and analytics and report generation

• Center for Space and Remote Sensing Research• Ranked 4th for Research Defense (94/100)• An Investigation of Seasonal Variation in Aerosol Optical Properties from Ground-based and Satellite Measurements over the Region of Tainan, Taiwan• Research done at NCU, Taiwan (Top 3 University in Taiwan)