Erika Preston Email & Phone Number

Atlanta, Georgia, United States

New York City Metropolitan Area

Client: NewYork-Presbyterian Hospital (HCP)-Manage the development of integrated reputation marketing campaigns for NewYork-Presbyterian hospital - the largest account at Havas NY. -Build and foster relationships between clients & internal and external agency partners to better service NewYork-Presbyterian and improve creative impact. -Initiate strategic conversations with Media and User Experience partners to ensure that creative developed is high quality and suitable for the necessary placements. -Spearhead the creation of multiple administrative tracking documents to ensure that creative is appropriately placed and circulated, talent rights are secured, and much more.

Clients: Ralph Lauren Fragrances, Treasury Wine Estates, Keurig Dr. Pepper-Acted as Account Director during a time of transition and led the development of appropriately sized SOWs for multiple accounts and projects. Provided leadership team with clear and thoughtful POVs for any larger negotiations. -Managed creative resourcing directly with our resource manager to ensure all workloads were reasonable and creative needs were being met in a timely manner. This led to a reduction in the need for freelance work and increased agency profitability.-Monitored team hours tightly and kept the leadership team abreast on any overburn or potential pain points for future learnings.

New York City Metropolitan Area

Clients: Ralph Lauren Fragrances, La Roche-Posay, Treasury Wine Estates, Keurig Dr. Pepper-Oversee client projects across multiple accounts. Foster the development of clientrelationships through solution-driven creative and curated thought leadership-Partner with Creative Director and Production Leads to develop and executeimpactful, strategically-grounded creative solutions from conception through postproduction-Generate project scopes and staff plans, translate client needs into tactical, internalbriefs for creative and production teams

New York City Metropolitan Area

-As a member of the on-site creative studio at Pernod Ricard, operated as the main client contact and traffic manager for studio projects and led 40+ projects independently on a monthly basis-Produced various creative assets, including digital/social content, POS material, digital out of home advertisements, animated GIFS, and videos-Composed briefs and collaborated with design, retouching, and animation teams to accommodate all client requests-Ensured strict compliance with all applicable deadlines by working directly with studio team and client to ensure timely delivery of creative products-Adapted easily to a new environment as the team adjusted to remote work during the Covid-19 pandemic

New York City Metropolitan Area

-Maintained and grew client relationships through excellent communication, creative thinking, and problem solving-Identified opportunities to enhance internal processes, workflows, and project standards-Managed several projects at once with the ability to prioritize and meet aggressive deadlines-Responsible for uploading and maintaining all client assets across their digital asset management (DAM) systems-Worked closely with clients to make sure all DAM systems are functioning properly; becoming a subject matter expert on the clients' systems

Palm Harbor, Fl

-Managed all aspects of six accounts under the supervision of Senior Account Executive at a boutique automotive advertising agency.-Cultivated effective and strategic media plans within the client budget and desired timeline while collaborating with social and traditional media teams-Wrote scripts and coordinated production of television and radio advertising. Managed all television, radio, and print traffic. -Managed support departments to ensure timely and accurate delivery of creative and planning.-Possessed a full working knowledge of the client’s market (e.g., market share, competitors, etc.) and translated this into strategic advertising and promotional ideas.-Planned and organized all client events, including grand openings, product releases, and more. -Completed and presented month end reporting/return on investment analytics to clients.

Palm Harbor, Fl

-Created and managed daily Production Sheets, maintained client monthly budgets, and proofed all assigned ads before submission to Account Executive and/or client (i.e. grammar, spelling, manufacturer compliance, legal concerns, etc.)-Creation, management, and submission to Account Executive and/or client of any of the following jobs as assigned: e-blasts, print ads, direct mail pieces, digital assets, and more.-Conducted continual market research regarding client related community events.-Communicated with assigned clients as directed and as necessary to complete everyday asset changes for release.

Gainesville, Fl

-Developed new methods for marketing and promoting large events hosted by the O’Connell Center-Increased audience member event engagement through social media and helped maintain venue social media presence throughout the spring semester-Photographed major sporting and recreational events at the Stephen C. O’Connell Center-Performed daily box office operations for theatre performances and special events

Orlando, Florida Area

-Participated in the opening of Sapphire Falls Resort as a member of the opening team and learned a variety of different skills that are vital in the hospitality industry-Acted as assistant to the Front Office Manager prior to hotel opening and prepared creative training materials for future members of front desk staff-Interacted with customers daily as a Front Desk Agent and acted quickly and efficiently to resolve any customer complaints or issues