Head Of Demand Generation & Growth
CurrentResponsible for managing the demand generation, ABM and growth teams to scale CommerceIQs leading enterprise eCommerce platform.
Apr 2024 - Present
AeroLeads people directory · profile
Erik Archer Smith Email & Phone Number
Marketing is my skill set, people are my passion. I specialize in building high performing marketing teams to scale enterprise SaaS companies.
at
CommerceIQ
1 work email found
@mac.com
2 phones found area 408 and 866
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing is my skill set, people are my passion. I specialize in building high performing marketing teams to scale enterprise SaaS companies.
Location
San Mateo, California, United States
Who is Erik Archer Smith? Overview
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Quick answer
Erik Archer Smith is listed as Marketing is my skill set, people are my passion. I specialize in building high performing marketing teams to scale enterprise SaaS companies. at CommerceIQ, based in San Mateo, California, United States. AeroLeads shows a work email signal at mac.com, phone signal with area code 408, 866, and a matched LinkedIn profile for Erik Archer Smith.
Erik Archer Smith previously worked as Head of Demand Generation & Growth at Commerceiq and Advisor at Exostatic. Erik Archer Smith holds Diploma, Foreign Language from Kansai Gaidai University (関西外大大学).
Company email context
Email format at CommerceIQ
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{first}@mac.com
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Profile bio
About Erik Archer Smith
I'm a Tech-savvy marketing leader with nearly 20 years of experience across Sales and Marketing in the enterprise SaaS space, specializing in driving growth for businesses with ARR ranging from $0.5MM to $150MM. A proven track record in leveraging deep technology understanding to dissect generational trends and shape effective communication channels with customers.Core Competencies* Demand Generation & Account Based Marketing (ABM)* Thought Leadership & Content Marketing* Product Marketing & Sales Enablement* Leadership & Team Management* Revenue Operations & Multi-Touch ROI Analysis* Public Relations & Funding Announcements* Storytelling, Presentations & Public Speaking* Strategic Communications & Board DecksTechnology ExpertiseWeb Technologies: Proficient in the LAMP stack, PHP, JavaScript, HTML, CSS Wordpress, Drupal & Webflow.Marketing Technology: Robust knowledge of Hubspot, Marketo, Salesforce CRM with understanding of bespoke tools for segmentation, personalization and ABM targeting.Databases & APIs: Working knowledge of cloud database ecosystems, streaming vs batch API architectures.Data Strategy: Deep understanding of Customer Data Platforms (CDPs), Google Analytics, and Data Studio for effective segmentation and activation in ad tech ecosystems like DMPs, DSPs, and SSPs.AI & Machine Learning: Operational knowledge of machine learning models and vector databases, currently leveraging generative AI to enhance content-driven website engagement and transactions.
Listed skills include Cloud Computing, Salesforce.Com, Sales Process, Sales Operations, and 45 others.
Current workplace
Erik Archer Smith's current company
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12 roles
Erik Archer Smith work experience
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Advisor
Advisor for new product launch including: market strategy, messaging, collateral & pitch decks.
Nov 2023 - Jan 2024
Vp Of Marketing
Head of marketing, building brand strategy and GTM tactics to bring the next generation of engagement tools to build trusted, live audiences on every platform to life.
Jun 2022 - Sep 2023
Vp Of Marketing
Head of brand, communications & Partner campaigns for early stage VC firm with $2B under management.* Led brand refresh including market positioning, website & asset/content refresh and supporting digital strategy* Led 10+ Series A / B funding announcements, landing exclusives in TC, Forbes, BI and more* Produced annual, ½ day LP conference to help secure.
Sep 2019 - Jun 2022
Director Of Marketing, Customer Data Platform (Cdp)
Marketing leader responsible for growth from $50M - $75M in revenue. Oversaw demand gen, ABM, digital, field, SDR and data functions.* Worked closely with product marketing team to develop demos, use-cases and content for target markets and customers.* Partnered with Customer Success and Product teams to produce upsell campaigns and to produce an annual.
Apr 2019 - Sep 2019
Director Of Marketing: Demand Gen & Abm
Marketing leader responsible for enterprise marketing strategy and implementation of ABM program that helped increase revenue growth from $20 - $50M and ACV from $40K - $120K. Oversaw digital, field, SDR, data & operations functions.* Partnered with Sales and Product to develop verticalized content strategy for existing and target markets* Oversaw MarTech.
Jan 2017 - Mar 2019
Sr. Manager, Growth Marketing
Functional leader responsible for demand gen and growth strategies to scale company from $10M - 20M. Oversaw digital, field and SDR functions. * Setup MarTech stack and integrations with sales automation and CRM * Developed initial marketing funnels and reports* Worked with product marketing to develop content to help optimize different funnel stages
Sep 2015 - Jan 2017
Gtm Center Of Excellence Manager
M&A integration lead and cross-functional "center of excellence" manager focused on sales, support, and marketing systems + process integration during growth from $130M - $150M.
Apr 2014 - Sep 2015
Corporate Evangelist
Worked with product marketing and demand gen teams to develop presentations, demos content and sales enablement material for all 8x8 products: Virtual Office (hosted PBX), Virtual Contact Center, Virtual Meeting (collaboration), and multi-point video conferencing solution: Virtual Room
Feb 2013 - Apr 2014
Sr. Product Marketing Manager, Head Of Sales Enablement
Interdepartmental training resource in charge of new-hire on-boarding and ongoing training for inside sales reps, channel sales reps, and outside channel-partner companies to help company scale from $50M - $120M ARR.
Sep 2008 - Feb 2013
Co Founder, Head Of Marketing & Product
Nightclubosaka.Com
NightClubOsaka: your guide to the Osaka Underground. Photos, Events, Articles, forums and more!- www.nightclubosaka.com voted "Best of Japan on the Web" in 2006, 2007. Japanzine - Japan's National English Magazine- Managed monthly promotional campaign including national and local magazine ads, web solutions, and local flyer distribution.- Newsletter.
Nov 2003 - May 2008
Jr. Designer
Interim Jr. Designer for full-time summer position- Web Design: edited templates for direct-marketing ad campaigns, edited / added content to client websites.- Video Editing: worked with Final Cut Pro to select and edit video clips, optimized video clips for web-streaming on client web-sites.
Jun 2001 - Sep 2001
3 education records
Erik Archer Smith education
Diploma, Foreign Language
Kansai Gaidai University (関西外大大学)
Ba, East Asian Studies
Lewis & Clark College
Certificate, Digital Marketing
General Assembly
FAQ
Frequently asked questions about Erik Archer Smith
Quick answers generated from the profile data available on this page.
What company does Erik Archer Smith work for?
Erik Archer Smith works for CommerceIQ.
What is Erik Archer Smith's role at CommerceIQ?
Erik Archer Smith is listed as Marketing is my skill set, people are my passion. I specialize in building high performing marketing teams to scale enterprise SaaS companies. at CommerceIQ.
What is Erik Archer Smith's email address?
AeroLeads has found 1 work email signal at @mac.com for Erik Archer Smith at CommerceIQ.
What is Erik Archer Smith's phone number?
AeroLeads has found 2 phone signal(s) with area code 408, 866 for Erik Archer Smith at CommerceIQ.
Where is Erik Archer Smith based?
Erik Archer Smith is based in San Mateo, California, United States while working with CommerceIQ.
What companies has Erik Archer Smith worked for?
Erik Archer Smith has worked for Commerceiq, Exostatic, Arena, Scale Venture Partners, and Treasure Data.
How can I contact Erik Archer Smith?
You can use AeroLeads to view verified contact signals for Erik Archer Smith at CommerceIQ, including work email, phone, and LinkedIn data when available.
What schools did Erik Archer Smith attend?
Erik Archer Smith holds Diploma, Foreign Language from Kansai Gaidai University (関西外大大学).
What skills is Erik Archer Smith known for?
Erik Archer Smith is listed with skills including Cloud Computing, Salesforce.Com, Sales Process, Sales Operations, Management, Leadership, Telecommunications, and Voip.
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