Erika A. Email & Phone Number

Valenzuela, Ncr, Ph

As a Social Media Specialist for Affiliate World Conferences, I play a key role in boosting our brand’s engagement and visibility across various social media platforms. My job includes creating content, interacting with our community, and covering events.Key Responsibilities:• Content Development: Ideate, plan, and execute compelling organic social media content that resonates with our audience and enhances brand visibility.• Community Engagement: Moderate comments, broadcast announcements and engage with users across platforms such as Telegram, Skype, and WhatsApp to foster a strong community around our brand.• Video Content Curation: Select optimal timestamps from conference speaker sessions for Instagram Reels and YouTube videos to highlight golden nuggets, actionable insights, engaging moments and enhance viewer retention.• Strategic Planning: Create detailed sprint briefs for efficient content delivery.• Event Coverage: Provide comprehensive social media coverage during events (AW Asia, AW Dubai, AW Europe), capturing and sharing key moments and insights.• Analytics & Reporting: Conduct monthly social media reporting to gauge performance and adjust strategies accordingly.• Trend Analysis: Keep up with the latest social media trends to make sure our content is always fresh and appealing.• Storyboard Creation: Develop organic storyboards for conference days, ensuring a cohesive and engaging narrative is delivered to our audience.

Philippines

As a freelance Social Media Manager, I specialize in developing tailored social media strategies and managing digital content that aligns with each client's unique needs. My work involves handling various social media platforms, optimizing advertising campaigns, and designing compelling visuals.• Creates customized social media plans and strategies based on individual client requirements to effectively target their desired audiences.• Manages and oversees clients' social media pages across platforms, ensuring consistent and engaging content delivery.• Handles Meta ads, planning and executing campaigns that maximize reach and engagement while optimizing budget use.• Designs social media creatives using tools like Photoshop and Canva, producing visually appealing graphics that enhance brand messaging and attract attention.Clients' Industries:• Fashion• Beauty and lifestyle• Business Services• Construction

Santa Monica, California, United States

As one of the Social Media Directors at Marque Media, I led my team's efforts to craft and implement social media strategies tailored for lifestyle clients across the US and Canada. My role involved coordinating with a skilled team and directly contributing to content creation and performance analysis.• Developed social media strategies to boost client engagement and brand visibility in the lifestyle sector.• Collaborated with social media managers, community managers, and graphic designers to ensure strategies were effectively executed.• Occasionally created engaging social media content using tools like Canva, Adobe Photoshop, and Adobe Premiere Pro.• Provided insights into social media performance through weekly check-ins and detailed monthly presentations to clients.

Philippines

I led a dynamic team responsible for all creative outputs, enhancing brand visibility, and improving user engagement through innovative multimedia strategies.• Directed a talented team of social media specialists, graphic designers, and video editors to develop and implement social media plans and strategies for the brand and external clients.• Partnered with local influencers and hosts to organize livestreams that significantly increased brand visibility, sales, and user base.• Collaborated closely with the website team to update and optimize our Wordpress-hosted platform, focusing on features like the landing page overhaul and livestream functionality to enhance user experience and platform performance.

Philippines

I specialized in creating effective digital campaigns that boost brand visibility, engage audiences, and drive sales. My approach combined strategic content planning, influencer collaborations, and impactful live streaming events.• Developed and executed content plans for the brand’s internal social media pages, tailoring messages to resonate with diverse audiences.• Successfully expanded the brand’s Facebook page reach to over 10 million by early 2022, leveraging a mix of organic tactics and targeted paid campaigns.• Partnered with key influencers to organize live streams that enhanced brand visibility, significantly increased sales, and grew the number of buyers and platform users.

Quezon City, National Capital Region, Philippines

As the Digital Marketing Lead at Shoppertainment LIVE, I steered our social media and content initiatives, focusing on innovative strategies to enhance brand engagement and revenue through digital platforms.• Managed the brand's social media presence on Facebook and Instagram, overseeing the creation and execution of content strategies that align with our brand’s goals.• Collaborated with outsourced writers to populate our website’s blog with engaging technical and lifestyle articles about live streaming and online shopping.• Ensured effective distribution of the brand's Lazada affiliate link across social media and our website to maximize income beyond our primary services.• Contributed to the formulation of the company’s vision, mission, and goals during a comprehensive, multi-day remote workshop.

Singapore

I was responsible for developing and implementing effective distribution and social media strategies to enhance the reach, engagement, and following of VICE’s platforms in Asia, Australia, and New Zealand. My role focused on optimizing content dissemination across multiple regions and managing targeted advertising campaigns.• Developed and executed comprehensive global, regional, and local-specific social media strategies to increase the visibility and influence of VICE platforms across APAC.• Programmed and crafted social media content based on published articles, and designed graphics using Adobe Photoshop following company templates.• Successfully managed paid social media campaigns targeting diverse audiences in the APAC region, the U.S., the U.K., and Germany.• Actively covered significant events for social media, including Culture Cartel 2018 in Singapore, the 2019 Philippine General Elections, the 2019 Metro Manila Pride March, and a critical VICE debate on the Duterte administration.

Quezon City, Philippines

I led the social media and digital marketing efforts for major brands including Penshoppe, Oxygen, Regatta, and Memo. My role involved managing comprehensive marketing campaigns, content creation, event coverage, and strategic analytics to enhance brand engagement and growth.• Digital Marketing Management: Oversaw the social media platforms (Facebook, Instagram, Twitter) for multiple brands, ensuring effective strategy implementation to boost online presence.• Content Creation: Collaborated with the multimedia team to produce daily social media content and manage endorser campaigns, including product shoots and scripting for local endorsers.• Event Coverage: Covered a range of local and international events for social media, including high-profile endorser launch events and brand grand openings.• Analytics Reporting: Monitored and reported on social media analytics, assessing campaign performance and tracking competitors’ digital activities.• Agency Coordination: Managed communications and project coordination with third-party advertising agencies to ensure alignment on paid media content, budget, and performance reporting.Events worked:• Endorser launches: Gigi Hadid, Lucky Blue Smith , Club Penshoppe PH, Club Penshoppe VN• Penshoppe Denimlab 2016-2018• Penshoppe UP Town Center and Thailand grand opening• Penshoppe Project Good• OxygenXBieber campaign launch• Oxygen Co-ed campaign launch• Penshoppe Presents Dara and Nam Joo Hyuk• Regatta Summer Siren 2017

Quezon City, Philippines

I was responsible for enhancing brand visibility and driving sales through strategic sponsorships, robust social media management, and effective eCommerce operations. My role focused on building valuable industry relationships and crafting impactful marketing promotions both online and in-store.• Managed brand sponsorships and cultivated relationships with celebrity stylists and publications to increase brand exposure.• Oversaw the brand’s social media accounts on Facebook and Instagram, ensuring engaging and consistent communication with our audience.• Launched and maintained the brand’s eCommerce presence on multiple platforms including our own site, Amazon, and Shopee, ensuring accurate stock levels across online and offline channels.• Developed and executed both in-store and online marketing strategies to enhance monthly sales and achieve sales targets.

• Wrote eCommerce product descriptions and blog content for various clients in the US• Managed a client’s eBay listings and eCommerce sites

Sm Megamall, Sm City North Edsa, Sm Makati, And Sm Aura Premier

As a Visual Merchandiser at Forever 21, I was responsible for optimizing in-store presentations and managing merchandise to enhance customer experience and sales. My role involved dynamic visual merchandising, styling, and event-specific displays.• Managed stock levels on the sales floor, ensuring that products are attractively displayed and easily accessible to maximize sales.• Reconfigured walls and fixtures to adapt to changing stock levels and support various store events, such as sales or marketing promotions.• Styled mannequins and coordinated visual elements for fashion shows and magazine editorials, effectively showcasing the brand's latest trends and collections.