CEO & Founder of BRANDING MAKER Marketing agency * https://brandingmaker.ca/A company created in 2020 offering marketing services such as experiential marketing, branding design and strategy, digital marketing, commercial management, web, and app development, SEO Solutions, customer journey, and more. These services are offered based on my previous experience working in this industry for more than 10 years.

• Desarrollar y ejecutar campañas 360 de posicionamiento, customer experience, fidelización, awareness, venta, retargeting, lanzamiento y rebranding de marca corporativa y submarcas L´Occitane, Nuggela & Sulé, Collage Cosmetics • Auditorías y gestión de mejora Web para optimización de visitas, customer experience y ventas• Aprobación y dirección de creación de Landing pages para lanzamientos de campañas y gestión comercial • Elaboración de plan de marketing 360 anual, semestral, trimestral y mensual para todas las marcas• Gestión de estrategias con influencers y contenido UGC, junto con negociación para colaboraciones estratégicas • Análisis de resultados y KPIs de campañas digitales, seguido de la toma de decisiones para mejorar• Estudios de mercado, competencia, precios, benchmarking, oportunidades y tendencias de mercado aplicables para cada una de las marcas.• Desarrollo de SOPs para automatización y sistematización de procesos del departamento de marketing • Aprobación del contenido digital estratégico para todas las plataformas de las marcas• Desarrollo y/o aprobación de campañas en google, facebook, Instagram y tik tok.• Planificación del journey estratégico, aprobación, control y medición de campañas de Email (email marketing)• Búsqueda de alianzas estratégicas para campañas – aplicación de estrategias growth hacking. • Elaboración, ejecución y control de eventos para campañas experienciales de las marcas como ferias, activaciones en malls, pop ups, workshops, experiencias vivenciales, etc. • Coordinar y aprobar material POP y elementos de marca. • Desarrollar, analizar y ejecutar campañas de comunicación de marketing integral (IMC) conjuntamente con gestión de medios y estrategias masivas.• Apoyo en el desarrollo de estrategias comerciales.

• Plan and organize promotional presentations; update calendars and reports• Brand development and management• Keep promotional materials ready by coordinating requirements with graphics department, track inventories• Develop, analyze and execute communication and advertising strategies such as IMC campaigns, landing pages, email campaigns; social media Ad campaigns (Organic and Paid strategies)• Keep connections with providers and specific groups of media connected with the hospitality industry• Monitor and research competitors and market trends• Event Coordination and institutional programs, PR

• Coordinate and approve the complete branding for the company and clients • Direct, control, and approve the development of the company and client's website and landing pages • Develop and execute an annual marketing plan for Branding Maker • Execute marketing and advertising campaigns for Branding Maker and BM clients • Statistical analysis and reports of KPIs, followed by decision-making for campaign improvement and adjustments • Market research, competition, pricing, benchmarking, opportunities, and applicable market trends for Branding Maker and clients. • Development of SOPs for process automation and systematization • Monthly digital strategic content planning for Branding Maker clients • Execution of campaigns on Google, Facebook, Instagram and Tik Tok.• Development and enhancement of virtual stores through Facebook pixel, e-commerce website, Instagram store, Shopify, Tipti, Uber Eats. • Coordinate and approve POP material and brand elements for Branding Maker and clients. • Sales funnel development • Creation, execution, and control of communication, branding, positioning, and launching strategies. • Development of customer experience campaigns and strategies• Marketing advice, audits, and consulting

• Develop and organize workshops• Coordinate special promotions and events• Act as a spokesperson for our clients and products• Train and develop new hires• Launch off new campaigns • Plan and executing different events• Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment• Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public

• Conduct logistical handling of import and export containers and loose cargo from different ports worldwide. • Negotiate with direct customers and partners via emails or phone calls.• Principal handler of main traffic and imports originally from Miami. • Customer service of clients in Quito attending customer issues and requirements. • Coordinate promotional packages and advertising campaigns for Miami Market• Approve arts and designs for direct marketing campaigns – Market: Quito and Guayaquil

Position 1: Support of CCSD, CMM CONFITES (Sales department) Promotions Manager Assistant• Customer database management and data analysis, nationwide promotion activations.• Public Relationships and event development for all seasons and categories• Development of “Plan Impulso 2010” (Sales program to wholesalers and retailers through promotion strategies)• Brand Assistant supporting the implementation and execution of El Familión Nationwide Tv Show. A promotion program to enforce Nestle Confectionary Category. Results analysis and planning promotional improvement projects for Confectionary area.• Coordinator and assistant in product package designs• IMC development supporter for seasonal products