Erika Rodriguez Email & Phone Number

Quito, Pichincha, EC

Quito, Pichincha, Ecuador

CEO & Founder of BRANDING MAKER Marketing agency * https://brandingmaker.ca/A company created in 2020 offering marketing services such as experiential marketing, branding design and strategy, digital marketing, commercial management, web, and app development, SEO Solutions, customer journey, and more. These services are offered based on my previous.

Quito, Pichincha, Ecuador

• Desarrollar y ejecutar campañas 360 de posicionamiento, customer experience, fidelización, awareness, venta, retargeting, lanzamiento y rebranding de marca corporativa y submarcas L´Occitane, Nuggela & Sulé, Collage.
• Auditorías y gestión de mejora Web para optimización de visitas, customer experience y ventas
• Aprobación y dirección de creación de Landing pages para lanzamientos de campañas y gestión comercial
• Elaboración de plan de marketing 360 anual, semestral, trimestral y mensual para todas las marcas
• Gestión de estrategias con influencers y contenido UGC, junto con negociación para colaboraciones estratégicas
• Análisis de resultados y KPIs de campañas digitales, seguido de la toma de decisiones para mejorar

Quito-Ecuador

• Plan and organize promotional presentations; update calendars and reports
• Brand development and management
• Keep promotional materials ready by coordinating requirements with graphics department, track inventories
• Develop, analyze and execute communication and advertising strategies such as IMC campaigns, landing pages, email campaigns; social media Ad campaigns (Organic and Paid strategies)
• Keep connections with providers and specific groups of media connected with the hospitality industry
• Monitor and research competitors and market trends

Toronto, Ontario, Canada

• Coordinate and approve the complete branding for the company and clients
• Direct, control, and approve the development of the company and client's website and landing pages
• Develop and execute an annual marketing plan for Branding Maker
• Execute marketing and advertising campaigns for Branding Maker and BM clients
• Statistical analysis and reports of KPIs, followed by decision-making for campaign improvement and adjustments
• Market research, competition, pricing, benchmarking, opportunities, and applicable market trends for Branding Maker and clients.

Toronto, Canada Area

• Develop and organize workshops
• Coordinate special promotions and events
• Act as a spokesperson for our clients and products
• Train and develop new hires
• Launch off new campaigns
• Plan and executing different events

• Conduct logistical handling of import and export containers and loose cargo from different ports worldwide.
• Negotiate with direct customers and partners via emails or phone calls.
• Principal handler of main traffic and imports originally from Miami.
• Customer service of clients in Quito attending customer issues and requirements.
• Coordinate promotional packages and advertising campaigns for Miami Market
• Approve arts and designs for direct marketing campaigns – Market: Quito and Guayaquil

Ecuador

• Position 1: Support of CCSD, CMM CONFITES (Sales department) Promotions Manager Assistant
• Customer database management and data analysis, nationwide promotion activations.
• Public Relationships and event development for all seasons and categories
• Development of “Plan Impulso 2010” (Sales program to wholesalers and retailers through promotion strategies)
• Brand Assistant supporting the implementation and execution of El Familión Nationwide Tv Show. A promotion program to enforce Nestle Confectionary Category. Results analysis and planning promotional improvement.
• Coordinator and assistant in product package designs

Post Graduate Certificate / Brand Management, Marketing, Toronto - Canada

Suficiencia De Ingles Con Nombramiento Internacional, Teaching English As A Second Or Foreign Language/Esl Language Instructor

Engineer’S Degree, Business Administration And Management, General, University

Commercial Engineer