• Built the in-house Creative team to improve structure, create mission and vision while tailoring the scope of work to business objectives and implementing creative operations resulting in a 86% increase of deliverable output, improved stakeholder satisfaction, and increased cross-functional collaboration with a result of reducing cost of goods by 18% in 2022.• Direct and manage all creative touch points and budget for PPI Beauty global consumer brands including Real Techniques®, EcoTools®, and Freeman®;a $300M+ business and over 800 skus.• Lead a team of eight art directors, designers, content creators, traffic managers and freelancers to develop strategic work for our internal partners and 120 global mass-market retailers in 70 countries including key partners, Target, Ulta, Amazon, and Walmart.• Implemented and manage several operational tools across the organization to further increase efficiencies and stakeholder accessibility to information and assets increasing deliverable output by 97% and usage by 50%.• Spearheaded content quality enhancements with an objective of SRP increases, A+ content completion on Amazon increasing our scorecard by 32% driving an elevation of brand value perception.

• Strategic leadership partner, supporting rapid growth, doubling the business in two years through the sale of the company to private equity partners in 2017.• Directed and managed all new product development and launch campaignsincluding brand identity, packaging, global brand guidelines, vendor management, copy writing, digital, merchandising, promotions, events, digital/print advertising, and social media.• Established and developed a lean in-house creative team of four.• Increased speed-to-market by 50% in 2018 by revamping the creative briefingprocess and project timelines.• Spearheaded the relaunch of freemanbeauty.com with the selection andmanagement of an agency development partner, launching the site 2 months earlyand 20% under budget.• Restaged and supported the Marketing led activation of America’s #1 facial mask,Feeling Beautiful increasing sales year-over-year by 40%.• Led the concept and design of Freeman Beauty Infusion, gaining $5M in incrementalsales with limited Marketing spend.• Restaged the c.Booth bath and body line, gaining new distribution at Target andincreasing brand sales by 32% in 2017.• Led the social media team, with the goal of driving engagement and organic growth,resulting in an increase of Instagram followers from 11K to 88K within two years.

• Art Direction on product and model photo/video shoots as well as multiple print/web design initiatives. Projects include product launches, hair cut collections, and seasonal campaigns.• Manage and oversee freelance designers, junior designers, department provisions, subscriptions, and inspirational trips such as Creative Mornings, design conferences, and cultural events.• Collaboration with marketing, product development, web, public relations, production, and education teams to meet the following project goals on deadline.• Primary and secondary package design with production of 200+ skus—working directly with aerosol, plastic, and print vendors on color matching, production techniques, and press checks.• In-store print design including POP displays, promotional packaging, and collateral.• Web and digital collateral design for sexyhair.com and ulta.com, email marketing, digital publications and advertising for Salon Centric, LaunchPad and Modern Salon. Social mediadesign and direction for Instagram, YouTube, Facebook, and Twitter.• Implementation of Workamajig, a project management system to improve efficienciesand communication between creative and aforementioned teams.

• Design of clothing trim packages from concept to creation.• Worked with leading brands such as PacSun, Tilly’s, JBrand, NYDJ, Antik Denim, and True Religion.• Identity development, accessory design, and selecting final substrate choices.• Assisted in client presentations.

• Responsible for design and all print production under two creative directors.• Assisting in client projects which included image manipulation and retouching, asset creation/organization, mock-ups, and layout design.• Created several studio promotional pieces.• Prepared for client meetings and presentations.• Organized the company archives and design resources.