Here are my responsibilities: - Plan and implement the performance marketing strategy for Tiktok & Instagram Ads to maximize the campaign performance. - Curate LEDOLLA’s social media content for ad optimization to increase the ad campaign performance. Run the monthly Tiktok Customer Interaction campaign to improve the engagement & followers on LEDOLLA’s - Tiktok platform, with the highest number of 9.6K paid followers and Rp 692 Cost per Follower. Run the monthly Tiktok sales campaign to increase product purchases, with the highest number of 2.2K purchases and 6.81 ROAS- Manage and optimize daily performance campaigns, including budget allocation and performance analysis.Analyse and evaluate key performance metrics, which are translated into monthly reports.

My contribution:-Search and identify suitable KOL social media platforms, mainly TikTok, to grow the KOL database, which can contain up to 300 monthly lists. -Approach & negotiate the rate of KOL to optimize campaign budget allocation.Create the creative strategy, brief, and storyline for each KOL to get the highest exposure.-Conduct a monthly awareness campaign on TikTok to reach a maximum average Cost per View (CPV) of Rp. 30 per month, in which one of the KOL videos successfully reaches the highest number of video views of all time at 3 million for TikTok Video. -Conduct a monthly sales campaign for ad optimization, in which one of the KOL videos successfully drives the highest sales, up to 314 product purchases with gross revenue, Rp. 11.2 M.Maintain strong communication with KOL to build a conducive collaboration. -Execute & supervise the progress of the KOL campaign.-Recap & measure the KOLs content result and data, including creating a clear report.

As a freelance social media copywriter, I had some responsibilities, including: - Writing creative & engaging Instagram captions based on each brand's segmentation. I successfully make the creative caption in accordance with the brand personas & briefs.- Translating SMS Blast messages, legal, and rules letter for Resort World Sentosa Singapore. I turn the English content into a clear and understandable Indonesian Language.Achievement: With the copywriting that I made for the Instagram caption of Wardrobeand Storie, I successfully generated 1,153 likes and 561 likes for Diamond Sleep, which arethe highest number of likes of all time.

My contribution: - Conduct a deep Google Ads ad copy analysis & translated it into recommendations for better ad copy improvement.- Conduct market research to create a new Google SEM campaign strategy. I successfully make complete research results, starting from competitor strategy, ad structure, keyword research, and ad copy brief. - Responsible for analyzing the Google Ads data performance which I successfully translated into weekly & monthly reports. Achievement: I successfully made new ad copy recommendations & market research for the new campaign approved by the client.

Gadis.co.id is online media with a girl-teenager target audience. The media covers lifestyle information with several rubrics such as beauty, life guide, entertainment, fashion, etc. I was handling content from the beauty & entertainment rubrics which covers movies, music, celebrity, and beauty. These were my primary duties: - Conduct content research to produce newsworthy and actual information that meets the readers' needs. as a result, two of my articles successfully got into the 10 Biggest Hits Article of the Month, with viewers up to 9K. - Reported some lifestyle events such as movies, music, or product launching, conducted interviews with the interviewees, and produced the happenings and credible news through insightful writing.Achievement: One of my articles successfully enters 10 The Biggest Hits of Months in position No. 1 for the Gaya rubric with 9.990 hits.