Erika Sanchez Email & Phone Number

Los Angeles, California, United States

• Lead the community impact strategy for Angel City Football Club by implementing and executing the Angel City Sponsorship Model, which reallocates 10 percent of each club sponsorship deal back into the community, investing over $1MM into Los Angeles. • Oversee, develop, manage and execute a portfolio of 13+ community impact programs in partnership with 20+ corporate sponsors, investing $500K+ across all programs. • Annually develop and re-launch community impact programs such as:o The Player 22 Small Business Grants Program, a collaboration with PNC Bank, Hubspot, Justworks, Johnnie Walker and Payscale, which offers 10 female retired or current soccer players with a $10K monetary grant and a one-year coaching program to develop and expand their small businesses.o The SOAR Internship Program, a collaboration with Birdies, which provides 8 female and gender non-binary high school students with a 6-week paid internship with Angel City FC, providing them with hands-on paid work experience in the sports industry and a $3K scholarship. o The Artists in Residence Program, a collaboration with Las Fotos Project, NYX Professional Makeup, Goodr and PACSUN that provides 60+ teenage girls and gender-expansive youth from communities of color with the opportunity to gain paid-hands on work experience in Sports Photography and Lifestyle Product Photography. o The Seed to Table Program, a collaboration with Garden School Foundation and Sprouts Farmers Markets, which provides garden science education to 500+ youth in south L.A. and volunteer school garden is maintained to support on-site education classes and Farmers Markets held by the Garden School Foundation. o The 6-week Introduction to Robotics and Coding Program, a collaboration with Quicken Loans and The Expo Center, dedicated to exposing 30 teenage girls and gender-expansive youth to careers in STEM by teaching them to build and code robots and develop an AR background segmentation filters.

Los Angeles, California, United States

• Oversaw, developed, managed and executed a portfolio of 12+ community impact programs in partnership with 14+ corporate sponsors, investing $500K across all programs. • Led cross departmental communication with the five departments including the Partnership Marketing, Community, Content, Marketing, and the Public Relations Departments to execute and promote CSR activations.

Los Angeles, California, United States

• Developed, managed, and executed Corporate Social Responsibility and Community Impact initiatives for 20+ corporate sponsors, managing a 1MM CSR budget that was filtered to the Los Angeles Community via programs, grants, and strategic partnerships. • Executed 279 events, soccer clinics, giving campaigns, media highlights, sponsored content, sponsorship touchpoints, and deliverables.• Built and supported relationships with 20+ community non-profit partners and community groups or entities with the lens and foresight of the Partnership Marketing team, Community Team, and Angel City FC. • Manage assigned department projects related to community impact work, including gameday extensions, digital content implementation, and community group inventory management.• Led cross-departmental communication with the five departments, including the Partnership Marketing, Community, Content, Marketing, and Public Relations Departments, to execute and promote CSR activations.

Los Angeles County, California, United States

Competitively selected to be a part of the Women in Leadership (WIL) program, a professional development program that supports the leadership growth of women, establishing a pipeline for professional advancement, and creating a cross-sector network of women who support each other’s leadership development. WIL provides participants with time-tested and immediately applicable professional, leadership, and management skills, tools, and frameworks, as well as deep professional and leadership reflection with the unique leadership contributions and challenges of women in the workplace as the backdrop. WIL also introduces participants to a community of women eager to collaborate with, learn from, and support each other. The curriculum includes a wide range of professional skills-building, such as Adaptive Leadership; Building Self & Spacial Awareness Through Giving and Receiving Feedback; Diversity, Equity, Inclusion, Belonging (DEIB) & Intersectionality; Effective Inquiry; Interpersonal Leadership Styles™; Managing Diverse Teams; Mindfulness Practices; Negotiation; Network Building; Objective Analysis & Evaluation; Public Speaking & Presentation Frameworks; Self-Awareness & Self-Management Tools; and Systems Thinking & Stakeholder Analysis. Learn more about WIL at https://corola.org/wil/.

Los Angeles, California, United States

• Led U.S. expansion of South Korean livestream start-up company; Managed a team of 5 staff overseeing Marketing, Social Media and Digital Strategy, South Korea Public Relations and U.S. Public Relations.• Directed Public Relations efforts: pitch media outlets, draft press releases that highlight the company’s services, technology, and promoted 15+ global concerts of prominent K-pop artists signed to HYBE Corporation (i.e.: BTS, TOMORROWxTOGETHER, SEVENTEEN, ENHYPEN) and YG ENTERTAINMENT (i.e.: TREASURE, MINO, YOON); who’s concerts were streamed by over 1MM fans.• Developed PR efforts by refocusing on fan centric media outlets, increasing concert ticket sales by 15%-20%. • Managed partnership with Universal Music Group; aided the establishment of a master service agreement with the label, pitched innovative artist collaborations and business development opportunities to internal labels, and manage daily requests. • Created and implemented a sponsorship and brand partnerships strategy, researched, and identified 300+ potential leads for digital concert sponsorship, developed, and built presentations that outlined authentic campaigns and pitched prospective sponsors.• Led weekly Business Development and Marketing meetings that inform US and South Korean teams of concert and artist pipeline.• Corrected and updated company’s online, English Terms of Service, Privacy Policy and Customer Support FAQs in collaboration with lawyers to meet US policies and regulations as well as new investor requirements. • Assisted customers with technical problems when using products and services by responding to customer queries via email in a timely and accurate manner, analyze and report on customer issues to internal teams to solve technical issues.

Los Angeles, California, United States

Admit.me Fellows is a highly selective free fellowship program for underrepresented minorities (URMs), women, and under-resourced individuals interested in an MBA program with a 15% to 18% acceptance rate. Met on a monthly and weekly basis with fellows to help each other in the MBA application process, either studying together for tests, reviewing school selection lists and knowledge on programs, reviewing resumes, and conducting wellness checks for each other throughout the process.

The Forté MBALaunch program is a highly selective pre-MBA program designed to support women applying to business school via guidance and a supportive female peer group of fellow applicants. Met on a monthly and weekly basis with other Forte MBA Launch fellows to help each other in the MBA application process, either studying together for tests, reviewing school selection lists or reviewing resumes. About the Forté Foundation: Forté’s community of motivated and inspiring women is changing the balance of power in the workplace. We open doors for women to reimagine what they can achieve in business—from launching first jobs to advancing to the C-suite. Our powerful alliance of talented women, influential companies, leading undergraduate and business schools, and pioneering donors empowers women to change their career trajectories, their earning power, and their lives. Through business education, role models, professional networks, and leadership training, Forté shows women how to build the credibility, skills, network, and confidence to thrive as leaders and change the status quo.

Los Angeles, California, United States

• Implemented and managed 30+ community and youth engagement initiatives to increase brand loyalty and encourage low income and at-risk youth to attain higher education. In 2019, executed 428 events and engaged 85K+ fans; in 2020, executed 150 in-person and digital events and engaged 207K+ fans; fan engagement increased ~143% from 2019 to 2020.• Created and established programs: LA Reads, the Dodgers literacy initiative that in its fifth year engaged 50K young fans, Dodgers Blue Wishes a program that provided 1K seriously ill fans and their families with unforgettable experience at Dodger Stadium, Step up to the Plate, the Dodgers School Attendance program that engaged 600K youth in local school districts.• Conceptualized, designed, and executed Dodgers Player philanthropic programs and events in collaboration with Player Agents/Management and Foundations to increased player personal brand awareness, Marketing and Public Relations efforts. (i.e., Clayton Kershaw’s “Ping Pong 4 Purpose,” Mookie Betts’ Mentorship Program, Adrian Gonzalez’s “Bat 4 Hope” and “The Adrian and Betsy Gonzalez Family Ticket Program,” Carlos Ruiz’s “Chooch’s Chicos”)• Managed Dodgers Alumni Player Relations and the “Dodgers Speakers Bureau Program” leading to a 453.12% increase in alumni public appearances over three years.• Supervised partnerships with major corporations like Bank of America and UCLA Health to drive $100K in sponsored programming which engages and nurtures at-risk communities.• Led and executed COVID-19 relief efforts that provided $387K worth of new textbooks & classroom resources, 100K face masks, 40K meals, 7K toys, 1.5K Thanksgiving Dinner fixings, and 1.35K backpacks to the LA community.• Managed 2 department interns per season, overseeing professional development and game day tasks assigned.

Los Angeles, California, United States

• Managed all Dodger Community Education and Health initiatives and programs in collaboration with all elected officials (i.e.: LA Mayor Eric Garcetti, LA County Board of Supervisors, LA City Council Members) and assisted the Sr. Manager of Neighborhood & Government Affairs with representation at External Affairs meetings, all elected official requests and Neighborhood Relations projects and events. • Developed a Dodger Stadium Neighborhood Homestand Newsletter to manage and improve communication with 1,000+ Dodger Stadium neighbors by informing them of Dodger games and events at the stadium. • Digitized program donation forms allowing nonprofits and community organizations to submit online requests for ticket donations, Dodger’s alumni appearances and Dodgers Blue Wishes experiences, resulting in a 50% increase in donations made, streamlined communication, expedited request fulfillment, and enhanced real time reporting.

Los Angeles, California, United States

- Analyzed datasets from ticket, concession, merchandise, and parking sales to build easy to read reports that enabled leadership to make real time, in-game decisions.- Led research for Salesforce Customer Management System, by analyzing and testing the user experience of 10+ employees in Premium Sales department. The CRM was fully adopted by the company in 2019.- Controlled and managed I.T. operational and capital expenses, maintaining organized records of vendor agreements, executing trade agreements, managing hardware and software contracts and monthly and annual billing.

Los Angeles, California, United States

- Provided support for IT Help desk requests for 400+ local and remote employees.- Over saw connectivity experience for Dodger’s Corporate Mobile Account (200+ employees) and managed $3MM IT operations budget.

Berkeley, California, United States

- Advised Marketing & Communications teams on content curation for university newsletter based on analysis of 50K+ readers; updated newsletter became key fundraising tool and helped university meet $3B fundraising goal.

Uc Berkeley

- Planned and executed 7+ seminars, 2 conferences and 10+ department events for 200+ guests and managed department budget, and expenses for current and visiting professors. - Redesigned and developed a Digital Marketing Strategy to showcase the Department’s Research and increase graduate student interest in the program.

Oakland, California

-Assisted with production for Community Affairs Show "Bay Area People", researched show topics, transcribed video footage, booked and contacted prospective show guests.-Produced PSA's for the station's community initiatives.-Managed KTVU community affairs website content and provided free resources online for station viewers.

San Francisco, California, United States

- Led the production of 48+ episodes of the morning shows “Al Despertar” and “Encuentro en la Bahia,” and researched, curated and developed show topics that addressed the needs and interest of over 1MM Latino residents in the bay area (ie: Immigration policy and assistance & entertainment).

San Francisco, California, United States

- Developed and managed the station’s academic scholarship campaign and program “Es El Momento” by producing the campaign’s PSA, managing 200+ scholarship applications, and executing the scholarship distribution event for 200+ guests.

Bachelor Of Arts - Ba, Media Studies (Formerly Mass Communications) And Sociology, And A Minor In Education

Activities and Societies: Lambda Theta Alpha Latin Sorority Inc. (Chapter President, Recruitment Chair, Chapter Orientation Advisor.

Study Abroad, Journalism, Media & Sociology

Spring 2012 Academic Semester Abroad, focus: Media, Journalism & Sociology