Erika Schell-Rompré Email & Phone Number

Founded Spanish Exploradores to share my passion for speaking Spanish with the community. We offer play-based, interactive Spanish programs ages 9 months - 13 years old. Baby & Me, Preschool Spanish Enrichment (local preschools), Spanish Clubs ( local elementary schools), Private Spanish Learning PODS (your backyard) and Summer Camp.

Summary: B2B and B2C (pharmaceutical, security, software, textile and more). Implement clear consistent marketing messages derived from market research and data. Develop solid marketing plans. Consult on strategic marketing tactics: write copy for marketing collateral, create websites, track communications and branding. Coach clients on selecting the appropriate communication channels including: Web, print (direct mail), email, advertising and social media to boost web traffic, generate leads, increase sales and maximize SEO. Hire vendors and manage creative teams for websites, advertising (media purchases), and printed marketing materials. Perform website audits to improve UI.• Analyzed primary and secondary data for blinded corporate competitive study. Created PowerPoint to present findings. Client used the data to improve product positioning and make the appropriate investments in sales. (Verispan/SD/IMS - information provider healthcare, via Active Integrated Marketing)• Examined competitors and provided insights regarding RP barriers and phrasing. Collaborated on AP letter, email and insert, Card Bonus direct mail campaign and Cash Rewards copy development. (Bank of America, via Trellist)• Managed and advised on various projects such as marketing planning & strategy, sales strategy, newsletter launch (increased readership by 20%) and website design; worked directly with, graphic copy writers and programmers. (Allied InfoSecurity - info. & physical security) • Evaluated primary data regarding corporate branding and development of customer care portal. Researched marketplace and provided competitive summary. Developed PowerPoint to summarize results. (IKON, via Active Integrated Marketing)• Drafted press release for new product launch of “Intelligent Coupons.” Researched and drafted Article, “Why Pharma Reps Can’t Leave Home Without Their iPads.” (PlusNet Marketing and Veeva Systems, via Barbadora INK)

•Advised CEO and made contributions to: business strategy, company name and product name development, trade shows, branding, PR, pricing and more.•Created data sheet. Including: graphics, layout and content.•Audited website and presented recommendations. Assisted with development of training/sales videos.•Evaluated software product from UI perspective and suggested improvements, which were implemented.

• Launched three product lines for high-end textile mill, in various markets, after researching consumer trends. 1)Antiques Roadshow TM (90 SKUs): managed project and cross-functional team including CEO, pricing, merchandising and licensor WGBH (PBS®). Performed pricing study. Developed POS displays secondary market research supported decision to expand Antiques Roadshow TM brand. Invented trial pillow line.2)Kevin O’Brien Studio (18 SKUs): collaborated on design, pricing and product development.3) Meridian Sun (30 SKUs): outdoor fabric collection for furniture market.• Directed creative: graphic design, photo shoots and media purchases for Ad placements and printed materials. • Wrote copy and designed Antiques Roadshow TM presentation. Resulted in exclusive contract with Flexsteel.• Managed Web design team. Launched new Web site. Optimized searchability. Wrote copy and created additional point of contact for sales including store locator for Antiques Roadshow products. Increased sales leads by 100%.• Rebranded company. Established consistent brand image including packaging, labels, website and sales tools. • Created marketing materials for new and existing product lines: brochures, advertising and trade show pieces.• Negotiated WGBH contract. Increased original license agreement to include 3 additional product lines.• Trained sales staff regarding new product information, sales tools, brand guidelines and price differentiation.

•Prepared presentations (including portions of the Annual Report) on top US markets. Analyzed competitive landscape and consumer product insight. One of the reports identified niche market for entry level track loader. •Developed surveys for Bobcat products and research initiatives targeting end consumers. •Evaluated Bobcat’s position in the rental market. Researched key products using external and internal data sources, market shares, industry/Bobcat sales and forecast analysis. Presented findings to senior executives.

Provided marketing consulting for organization, which rehabilitates homeless young mothers and their children. •Trained personnel in effective fundraising techniques. Empowered volunteers with sales skills. Increased donations by 15%.•Mentored student ambassadors who represented UNICEF’s programs promoting children’s rights.•Developed sports-based program to enhance parenting skills. Improved participation by 140%.

Central, Hk

•Targeted the Hispanic market while serving as Trustee, on Prudential’s behalf, to Chamber of Commerce in Coral Gables.

•Led marketing and sales for 6 branches (67 executives). Trained and motivated account executives and branch managers to sell investment products. Resulted in an increase of sales by 80%.•Won 1998 Individual Sales Challenge Award for best performance in sales “Branches and Investments” (250 participants).Individual sales goal was $2.5 million. Personally obtained $6.5 million. Contributed to surpassing 1998 department sales goals.•Persuaded management to incorporate new marketing piece. Reduced account opening time by 50%.•Coordinated marketing and sales of offshore consumer investment products for Uruguay project.

Mba, Marketing

Ba, Sociology