Erika Sommer Email and Phone Number
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Erika Sommer personal email
Erika Sommer phone numbers
I offer more than 18 years of experience in marketing communications, creative development, and advertising. Currently lead strategy and execution for social media, web, and advertising. Strong collaborator with the ability to build positive, lasting relationships throughout an organization and with partners. I am a leader who creates the strategic vision, foundational business procedures, and clear expectations on who to execute the vision. Curiosity, trust, and sense of humor are more core values.Specialties: Creative Thinker – Digital Content – Social Media – Integrated Marketing Communications – Digital Media – Influencer Marketing – Consumer Engagement
Hydro Flask
View- Website:
- hydroflask.com
- Employees:
- 132
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Senior Manager, Media + Social StrategyHydro Flask May 2024 - PresentBend, Oregon, United StatesBuild all paid media and organic social plans, budgets, and strategies. Create advertising, Influencer, and organic strategies to increase brand awareness, engagement, and affinity. Determine campaign priorities for multi-channel touchpoints that bring the Hydro Flask brand to life while managing a team that drives execution.
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Digital Communications ManagerHydro Flask Mar 2021 - May 2024Bend, Oregon, United StatesDevelop digital strategies that connect and inspire consumers to grow brand awareness and affinity. Implement tactics that elevate the Hydro Flask brand through deeper, integrated storytelling. Manage a team that is responsible for content strategy and social media comms to grow our audiences and deepen their relationship with the Hydro Flask brand.Campaign highlight: Travel Tumbler new product launch which garnered 23.64M organic video views, over 19K engagements, and 209K content shares.
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Marketing ConsultantMicrosoft May 2020 - Mar 2021RemoteMarketing Consultant on the North America Xbox Category Team. Provide go-to-market planning, marketplace analysis, product setup, and promotion program planning for products including Console, Games, Subscriptions, and Accessories. Responsible for creating a strong cross-functional team to ensure integration, strong communication, and collaboration. -
Consumer Activation ManagerDeschutes Brewery Jul 2019 - Apr 2020Bend, Oregon AreaBuild strategic communications plans across social, web, and paid media to create brand awareness and affinity. Create brand messaging, product stories and creative assets for a diverse product portfolio to drive product demand. Build team processes to ensure alignment with business goals, generation of brand mentions, and high brand engagement. -
Marketing Manager, Digital/SocialDeschutes Brewery Jun 2017 - Jul 2019Bend, Oregon AreaDeveloped digital platform strategies to generate more reach and engagement with consumers. Produced brand strategies to create a differentiated brand aesthetic and message to drive brand affinity.
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Integrated Marketing ManagerBrooks Running Aug 2016 - Apr 2017Greater Seattle AreaSpearheaded global planning, strategy and integration for tier one product marketing campaigns. Created detailed consumer journeys to develop clear and consistent stories that thread through each consumer touch point. -
Digital Brand ManagerBrooks Running Company Oct 2013 - Aug 2016Greater Seattle AreaDeveloped global social media channel strategy and campaigns to ensure brand content appeared regularly in channels. Built guidelines for social tone, persona and channel how-to for global regions to manage their respective social channels and bring the same brand to life. Developed content strategy to ensure a variety of assets appeared within channels.
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Sr. Marketing ManagerMicrosoft Jan 2011 - Oct 2013Redmond, WaProduced global digital consumer campaigns for Bing and MSN brands. Developed lifestyle marketing strategies to connect consumers to both brands. Created consumer messaging and advertising creative assets including: video, high impact, direct response. Ensured every campaign has creative consistency across multiple digital channels to increase brand awareness. Worked closely with analytics team conducting consumer research to build breakthrough campaigns.
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Xbox Live Member EngagementMicrosoft Corporation May 2010 - Feb 2011Managed Xbox LIVE Gold Acquisition CRM program to migrate free members to a paid subscription. Designed global consumer upgrade strategies for various game launches, console updates, and the launch of Kinect for Xbox 360.
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Sql Server MarketingMicrosoft Corporation Apr 2009 - May 2010Implemented a multi-faceted approach to engage with customers using online communities. Created strategic social media plans to connect and activate online influencers.
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Search MarketingMicrosoft Feb 2008 - Mar 2009Created social media strategy to activate online influencers to grow social audiences. Built web editorial plans to coordinate messages and keywords to boost SEO.
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Windows Product MarketingMicrosoft May 2006 - Feb 2008Developed Windows marketing programs for internal sales reps, partners and customers. Produced a try, then buy online campaign targeting medium-sized businesses. Provided customers with an easy way to demo the product online and make a purchase from a software retailer
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Senior Marketing ConsultantSommer Marketing May 2001 - Jan 2011Greater Seattle AreaOwner of a strategic marketing consulting company that specialized in creative marketing campaigns and product launches. Consistently built campaigns and drove consensus across teams, keeping projects on track and on budget.
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Associate Marketing ManagerRealnetworks Jul 2000 - Mar 2001Worked with the e-commerce team to create customizable multimedia products. -
Marketing Project ManagerService Intelligence 1998 - 2000Created marketing and training materials for market research clients.
Erika Sommer Skills
Erika Sommer Education Details
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Major: Public Relations; Minors: Human Resources, Women'S Studies
Frequently Asked Questions about Erika Sommer
What company does Erika Sommer work for?
Erika Sommer works for Hydro Flask
What is Erika Sommer's role at the current company?
Erika Sommer's current role is Experienced Digital Marketer - Paid Media and Organic Social.
What is Erika Sommer's email address?
Erika Sommer's email address is er****@****ast.net
What is Erika Sommer's direct phone number?
Erika Sommer's direct phone number is +142548*****
What schools did Erika Sommer attend?
Erika Sommer attended Purdue University.
What skills is Erika Sommer known for?
Erika Sommer has skills like Marketing Communications, Online Advertising, Social Media Marketing, Marketing Strategy, Strategy, E Commerce, Brand Development, Digital Strategy, Multi Channel Marketing, Management, Advertising, Crm.
Who are Erika Sommer's colleagues?
Erika Sommer's colleagues are Andy Abelein, Alana Rathburn, Danny Btavo, Andi Manies, T Nagaraju Raju, Megan Prettyman, Robert Smith.
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Erika Sommer
San Francisco Bay Area
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