Erika Sommer Email & Phone Number

Bend, Oregon, United States

Build all paid media and organic social plans, budgets, and strategies. Create advertising, Influencer, and organic strategies to increase brand awareness, engagement, and affinity. Determine campaign priorities for multi-channel touchpoints that bring the Hydro Flask brand to life while managing a team that drives execution.

Bend, Oregon, United States

Develop digital strategies that connect and inspire consumers to grow brand awareness and affinity. Implement tactics that elevate the Hydro Flask brand through deeper, integrated storytelling. Manage a team that is responsible for content strategy and social media comms to grow our audiences and deepen their relationship with the Hydro Flask brand.Campaign highlight: Travel Tumbler new product launch which garnered 23.64M organic video views, over 19K engagements, and 209K content shares.

Remote

Marketing Consultant on the North America Xbox Category Team. Provide go-to-market planning, marketplace analysis, product setup, and promotion program planning for products including Console, Games, Subscriptions, and Accessories. Responsible for creating a strong cross-functional team to ensure integration, strong communication, and collaboration.

Bend, Oregon Area

Build strategic communications plans across social, web, and paid media to create brand awareness and affinity. Create brand messaging, product stories and creative assets for a diverse product portfolio to drive product demand. Build team processes to ensure alignment with business goals, generation of brand mentions, and high brand engagement.

Bend, Oregon Area

Developed digital platform strategies to generate more reach and engagement with consumers. Produced brand strategies to create a differentiated brand aesthetic and message to drive brand affinity.

Greater Seattle Area

Spearheaded global planning, strategy and integration for tier one product marketing campaigns. Created detailed consumer journeys to develop clear and consistent stories that thread through each consumer touch point.

Greater Seattle Area

Developed global social media channel strategy and campaigns to ensure brand content appeared regularly in channels. Built guidelines for social tone, persona and channel how-to for global regions to manage their respective social channels and bring the same brand to life. Developed content strategy to ensure a variety of assets appeared within channels.

Redmond, Wa

Produced global digital consumer campaigns for Bing and MSN brands. Developed lifestyle marketing strategies to connect consumers to both brands. Created consumer messaging and advertising creative assets including: video, high impact, direct response. Ensured every campaign has creative consistency across multiple digital channels to increase brand awareness. Worked closely with analytics team conducting consumer research to build breakthrough campaigns.

Managed Xbox LIVE Gold Acquisition CRM program to migrate free members to a paid subscription. Designed global consumer upgrade strategies for various game launches, console updates, and the launch of Kinect for Xbox 360.

Implemented a multi-faceted approach to engage with customers using online communities. Created strategic social media plans to connect and activate online influencers.

Created social media strategy to activate online influencers to grow social audiences. Built web editorial plans to coordinate messages and keywords to boost SEO.

Developed Windows marketing programs for internal sales reps, partners and customers. Produced a try, then buy online campaign targeting medium-sized businesses. Provided customers with an easy way to demo the product online and make a purchase from a software retailer

Greater Seattle Area

Owner of a strategic marketing consulting company that specialized in creative marketing campaigns and product launches. Consistently built campaigns and drove consensus across teams, keeping projects on track and on budget.

Worked with the e-commerce team to create customizable multimedia products.

Created marketing and training materials for market research clients.