• Led strategic marketing campaigns developing innovative, multi-channel campaigns that increased brand engagement and generated high ROI across seasonal promotions and product launches.• Developed, executed GTM strategies for branded merchandise, apparel, and print products, resulting in successful marketing initiatives that deepened customer engagement and drove brand awareness.• Managed end-to-end campaign execution by overseeing creative briefs, guiding design production, and ensuring timely delivery of high-quality marketing materials across all channels, including digital, print, and in-store.• Partnered with cross-functional teams to build and maintain comprehensive marketing plans, collaborating closely with design, production, and distribution teams to ensure campaign objectives were met and customer experiences were optimized.• Led budget management for client accounts, optimizing marketing spend to balance short-term promotional goals with long-term brand-building objectives.• Utilized market research and consumer insights to identify emerging trends and develop strategies for product launches, enhancing the effectiveness of campaigns and driving increased customer engagement.• Demonstrated strong project management skills by managing multiple, complex campaigns simultaneously, ensuring all projects were delivered on time and within budget, while maintaining attention to detail and quality.• Built and maintained strong relationships with clients, providing expert guidance and support to elevate their brand strategies, resulting in long-term partnerships and repeat business.• Reviewed and approved creative materials to ensure alignment with brand guidelines and marketing objectives, contributing to the development of cohesive, impactful campaigns.• Spearheaded creative solutions to address challenges in marketing execution, demonstrating adaptability and a proactive approach to problem-solving in a fast-paced environment.

- Collaborated with clients to understand their brand vision, values, and target audience, translating these insights into compelling and cohesive brand identities.- Developed visually captivating logos, color palettes, typography, and brand guidelines that effectively represent clients' unique identities and resonate with their intended market.- Presented design concepts and strategies to clients, incorporating their feedback and iterating designs until final approval.- Produced projects for advertising and informational purposes.- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs.

-Taught students Adobe InDesign, Adobe Photoshop, Adobe Illustrator and basic design elements-Critiqued and graded student work

-Worked with a team to create a marketing communications campaign to promote U.S. Department of State internship opportunities for high school and undergrad students in the Abilene area-Conducted primary research to survey target audience awareness of the U.S. Department of State-Collected post-campaign results to analyze campaign's effectiveness

-Ran cash registers-Customer service-Certified for Apple sales

- Assisted in routine research, investigations and special projects to support work of assigned department.- Assisted with event planning, support and execution of virtual and in-person engagements.- Created content for social media platforms to engage and connect with target audiences.- Performed extensive research to back up stories.- Gathered information and developed perspectives about news subjects through research, interviews and observation.- Conducted interviews with talent and wrote articles recapping events for digital posts.- Met deadlines with reliable, in-depth coverage.

-Responsible for 25-30 employees-Ran concessions-Maintained pool-Responsible for making monthly schedules for 25-30 employees