Senior Account Manager
Current• Led strategic marketing campaigns developing innovative, multi-channel campaigns that increased brand engagement and generated high ROI across seasonal promotions and product launches.• Developed, executed GTM strategies for branded merchandise, apparel, and print products, resulting in successful marketing initiatives that deepened customer engagement and drove brand awareness.• Managed end-to-end campaign execution by overseeing creative briefs, guiding design production, and ensuring timely delivery of high-quality marketing materials across all channels, including digital, print, and in-store.• Partnered with cross-functional teams to build and maintain comprehensive marketing plans, collaborating closely with design, production, and distribution teams to ensure campaign objectives were met and customer experiences were optimized.• Led budget management for client accounts, optimizing marketing spend to balance short-term promotional goals with long-term brand-building objectives.• Utilized market research and consumer insights to identify emerging trends and develop strategies for product launches, enhancing the effectiveness of campaigns and driving increased customer engagement.• Demonstrated strong project management skills by managing multiple, complex campaigns simultaneously, ensuring all projects were delivered on time and within budget, while maintaining attention to detail and quality.• Built and maintained strong relationships with clients, providing expert guidance and support to elevate their brand strategies, resulting in long-term partnerships and repeat business.• Reviewed and approved creative materials to ensure alignment with brand guidelines and marketing objectives, contributing to the development of cohesive, impactful campaigns.• Spearheaded creative solutions to address challenges in marketing execution, demonstrating adaptability and a proactive approach to problem-solving in a fast-paced environment.
