Erika Wai

Erika Wai Email and Phone Number

Digital Solution Lead | AI Product Management | Digital Marketing | Ex- Deloitte & Accenture Consulting @ DragonPass
guangzhou, guangdong, china
Erika Wai's Location
London, England, United Kingdom, United Kingdom
About Erika Wai

Erika is a digital lead with extensive experience in both in-house and digital strategy consulting roles within multinational firms. She is an entrepreneurial and adaptable professional who effectively bridges the gap between business and IT across diverse continents.Erika has a proven track record of successfully driving multiple large-scale MarTech, CRM, and E-Commerce transformation projects. She has collaborated with renowned FMCG, luxury retail, and media clients. Her expertise extends across regional offices in the United Kingdom, Ireland, and the Asia Pacific region.

Erika Wai's Current Company Details
DragonPass

Dragonpass

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Digital Solution Lead | AI Product Management | Digital Marketing | Ex- Deloitte & Accenture Consulting
guangzhou, guangdong, china
Employees:
75
Erika Wai Work Experience Details
  • Dragonpass
    Solutions Manager
    Dragonpass May 2024 - Present
    London Area, United Kingdom
    - Product/ Technical Solutions owner: Spearhead the product strategy, end to end solution design and implementation for global AI-driven solutions, including AI Chatbots/ Contact Center/ Telephony for the largest credit card service providers, banking clients across regions including CEMEA, APAC, LAC.
  • Generative W
    Founder
    Generative W Sep 2023 - Present
    Zurich, Switzerland
    GenerativeW is a digital marketing agency that specializes in implementing go-to market strategies for European luxury brands/ hospitality actors to enter the Asia Pacific markets. Harnessing the latest AI Technologies, we also build digital solutions for our clients to optimize their services & operations.Services including:Demand Landscape Research, End-to-end Marketing Planning, Value Proposition, Growth Hacking, Customer Journey Creation, Branding & Experience design, Commercial… Show more GenerativeW is a digital marketing agency that specializes in implementing go-to market strategies for European luxury brands/ hospitality actors to enter the Asia Pacific markets. Harnessing the latest AI Technologies, we also build digital solutions for our clients to optimize their services & operations.Services including:Demand Landscape Research, End-to-end Marketing Planning, Value Proposition, Growth Hacking, Customer Journey Creation, Branding & Experience design, Commercial Strategy, Content Strategy, Mixed Media Modelling & Channel Activation, Campaign Planning and Activation, CRM Technology implementation, Marketing Operation Automation, AI Marketing at Scale, E-commerce Set up Show less
  • Accenture Uk
    Digital Strategy Consultant Team Lead
    Accenture Uk Nov 2022 - Oct 2023
    London, England, United Kingdom
  • Deloitte Digital
    Consultant
    Deloitte Digital Feb 2021 - Feb 2023
    Hong Kong Sar
    Product owner & Service delivery owner of the APAC-wide E-commerce program for the largest luxury fashion houseImplemented Marketing Operation with Salesforce Marketing Cloud for the largest CRM Loyalty App in Hong Kong & Macau
  • L'Oréal
    Management Trainee (Travel Retail Asia Pacific)
    L'Oréal Jul 2019 - May 2021
    Digital marketing & E-commerce specialist for the Active cosmetics division (SkinCeuticals, La Roche Posay, Vichy) & Professional Products division (Kérastase)
  • Deloitte
    Apac Marketing & Communication
    Deloitte Jan 2018 - Jun 2018
    Hong Kong
  • Edelman
    Digital Marketing Executive
    Edelman Jun 2017 - Jun 2018
    Hong Kong

Frequently Asked Questions about Erika Wai

What company does Erika Wai work for?

Erika Wai works for Dragonpass

What is Erika Wai's role at the current company?

Erika Wai's current role is Digital Solution Lead | AI Product Management | Digital Marketing | Ex- Deloitte & Accenture Consulting.

What schools did Erika Wai attend?

Erika Wai attended The Hong Kong University Of Science And Technology, University Of California, Los Angeles, University Of Economics, Prague.

Who are Erika Wai's colleagues?

Erika Wai's colleagues are Lizzie Mitkevich, Nawel Boussakou, Shiying Li, Qiuxia Lin, 魏正浩, Juliano Scarpa Balogh, Nivania Pillay.

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