Erika Grant Email & Phone Number

Dallas, Texas, United States

Dallas/Fort Worth Area

Addison, Texas

- Plan, execute, write and present media plans from inception to completion- Analyze campaigns and recommend strategic and tactical changes to maximize campaign performance- Ensure constant communication between client, vendors, and creative agencies and ensure activation processes align with other teams/brands- Set digital activation and negotiation strategies- Setup, manage, and optimize Facebook campaigns to adhere to cost efficiencies and KPIs- Create ads to align with overall brand message and appeal to targeted audience - Work with data analyze to plan and optimize PPC campaigns- Fluent in Double Click Manager and Facebook; familiar in Google Adwords

Irving, Tx

• Develop and implement strategic advertising campaigns to increase clients ROI• Manage annual marketing budgets • Work closely with internal teams to develop campaigns • Provide analysis and insight on campaign performance to highlight the value that Multiview brings and to secure future opportunities • Serve as the industry expert regarding campaign strategies, analytics, conversions, and web traffic • Assist in training, mentoring, and developing team members

Dallas/Fort Worth Area

• Implemented new strategies that led to an 32% sales increase• Built and maintained relationships with local clients by cold calling, site visits, and sales calls• Managed CRM, SalesForce.com, to track sales and conversions• Assisted the drive of sales by booking large accounts• Coordinated strategic marketing plans, monthly budgets and sales forecasts.• Administrative duties as needed

Dallas/Fort Worth Area

• Investigated upcoming engineering opportunities and RFPs• Managed internal team’s efforts by designing workflow processes • Planned and coordinated tradeshow attendance, booth and promotional materials• Created and maintained social media platforms and website

Bryan/College Station, Texas Area

• Created annual marketing plans and promotions for each competitive sport offered at the university• Designed graphic flyers and posters, using Adobe Photoshop, for upcoming games to attract spectators• Planned and coordinated the onsite activities between commercial breaks for major televised basketball and football games • Communicated annual marketing plans with C-level executives

Tunisia

Bachelor Of Arts (Ba), International/Global Studies

Activities and Societies: Alpha Phi OmegaDual degree in Global Communications & Spanish with a Minor in Arabic

Study Abroad, International Marketing

Bachelor Of Arts (B.A.), International And Intercultural Communication

Activities and Societies: Alpha Phi Omega, Athletic Marketing Coordinator