Erika Wasserman, Cft Email & Phone Number

Miami, Us

When you think about money, does it make you feel safe? Loved? Secure? Nervous? Anxious? Insignificant? Perhaps it's a combination of emotions. Financial Wellness is top of mind right now. I work directly with notable global companies to provide hands on workshops for their employees, keynote speeches for events, articles of interest, and consulting offerings. Along with singles, couples, and families one on one coaching sessions. We all have a relationship with money, usually a secret one that we don't talk about with others. I am here to guide you through finding your emotions and relationship with money to help improve your life in your home and in your business. Just because you doing it one way today, doesn't mean your habits are yielding you the best results. With a few sessions we will explore your emotional relationship with money which in return should help reduce your anxiety, stress, depression, overall health and well being.Proud member of the Financial Therapy Association.

Warrenton, Va, Us

Along with providing continuing education webinars, FBKG is a full service keynote speaking and consulting team. Their work caters to the financial planning, coaching, counseling, and therapy professions. We’re dedicated to giving you the very best keynotes, with a focus on expertise, engagement, and experience.

My goal is to provide you with a comprehensive consultation to help identify gaps and opportunities, a comprehensive report that includes a project plan with timelines and milestones, brand strategy planning, consumer profiling, packaging reviews, show management, influencer programming, budgeting spend, and much more. I offer the support that will help you grow your business quickly and smoothly. Bring me on as a Fractional CMO, Freelancer, or Consultant whatever name you are comfortable with, but the bottomline is I will optimize your sales process by identifying gaps to reveal hidden revenue sources.

Tannay, Nyon, Ch

Explore Cuisine is an innovative brand working hard to bring healthy and delicious food solutions to people with dietary needs including but not limited to: gluten free, vegan, diabetic, and fitness diets. Role involved strategic thinking and planning regarding offensive and defensive marketing plans for Alternative Pasta in a category where traditional pasta sales are declining. Focus on global brand building and budgeting for marketing. As a one woman marketing team for several years, I have proven to roll up my sleeves, wear many hats, be a hard working team player all with a positive attitude. Key roles are: • Assessing and determine communication, overall marketing strategy, retailer support, consumer positioning, and shopper marketing strategy in retail and online. • Uncover key consumer insights, research and wellness/ingredient trend reporting to drive innovation for new product and current products such as Black Bean and Edamame Spaghetti. • Overseen two packaging redesigns, including one brand name change which involved resets and UPC changes. • Manage 4 large trade shows, monthly consumer show calendar and activations (such as Wanderlust, Gluten Free Allergy Free Shows, Ironman events), along with professional care programming and partnerships. • Lead new product launch, including focus group feedback both traditional in-person and cutting edge digital feedback programs. • Managed digital, communications, and social media. Drove growth on social media to +115,000 followers in 3 years. Experienced in Influencer programming, google ads, website management, and Amazon. • Strength in driving and negotiating key brand-to-brand partnerships.

Rotherfield Greys, Henley-On-Thames, Gb

Marketing Consultant responsible for helping grow the brand from infancy in the US to being bought out by Hain Celestial. In my 5 year span, grew all social media channels including Facebook from 0 to over 170K likes, creating and managing Twitter + Pinterest.Launched international organic baby food company into the US market using solely social media and grassroots marketing. Exceeded sales targets by 300% within the first 2 years. • Created market demand by working with over 100 Mom bloggers a year with over 3 million impressions• Launched grassroot program - Queen Bee program for ‘Moms in the know’ to spread the word to their hives for the Northeast + West coast.• Managed digital strategy and execution including social media, .com site, digital campaign, and SEO.• Held focus groups on new product launches.• Budget responsibility for national events and digital marketing • Responsible for identifying, coordinating, and representing the brand at events nationwide.

Armonk, New York, Ny, Us

Sales Competency Project Manager – Tokyo, Japan (2006-2007)Contributed to the restructuring and reorganization of a 580-person, 5-region sales force; implemented a specialist sales team model from the original generalist environment. Liaised between human resources and the business to address and execute compensation and education elements of the transition.• Worked with regional executives in GCG, Korea, ANZ, ASEAN, and Japan to focus on improving productivity of sales teams. Mentored, trained, and coordinated education, training, and seminars in each region to equip leaders with the necessary tools to develop their new organizational structures.• Reviewed and analyzed data to determine headcount; matched sales plans against headcount and budget to develop teams and forecasted quota allocations.Channel Sales Executive – Alternative Channel Sales, NYC (2005-2006)Executed the roll-out of a new US-based sales initiative focused on acquiring strategic partnerships with regional systems integrators and local small businesses; spearheaded the launch in the Southeast region. Facilitated relationship management initiatives to ensure effective partnerships. Signed three new strategic partners in less than six months; trained partners on IBM products and service offerings. eBusiness Project Executive, New York, NY (2002-2005) Spearheaded project management and relationship cultivation of high profile accounts, including Tiffany & Company, Circuit City, ADP Proxyvote, and Security Industry Association. Oversaw opportunity development, root case analysis, change management, and business solution development; met and exceeded annual targets. Drove audit readiness, GSD 331 compliance, and crisis management initiatives. eBusiness Account Manager, Raleigh, NC (1999-2002)Managed the Dow Chemical account; served as the conduit between the on-site client help desk and IBM technical teams to facilitate webhosting, change management initiatives, and client adaptations.

Graduate Certificate In Financial Therapy

Bachelor Of Business Administration - Bba, Finance And International Economics