Erika Wasserman, Cft Email & Phone Number

Miami, US

When you think about money, does it make you feel safe? Loved? Secure? Nervous? Anxious? Insignificant? Perhaps it's a combination of emotions. Financial Wellness is top of mind right now. I work directly with notable global companies to provide hands on workshops for their employees, keynote speeches for events, articles of interest, and consulting.

Warrenton, VA, US

Along with providing continuing education webinars, FBKG is a full service keynote speaking and consulting team. Their work caters to the financial planning, coaching, counseling, and therapy professions. We’re dedicated to giving you the very best keynotes, with a focus on expertise, engagement, and experience.

My goal is to provide you with a comprehensive consultation to help identify gaps and opportunities, a comprehensive report that includes a project plan with timelines and milestones, brand strategy planning, consumer profiling, packaging reviews, show management, influencer programming, budgeting spend, and much more. I offer the support that will help.

Tannay, Nyon, CH

• Explore Cuisine is an innovative brand working hard to bring healthy and delicious food solutions to people with dietary needs including but not limited to: gluten free, vegan, diabetic, and fitness diets. Role.
• Assessing and determine communication, overall marketing strategy, retailer support, consumer positioning, and shopper marketing strategy in retail and online.
• Uncover key consumer insights, research and wellness/ingredient trend reporting to drive innovation for new product and current products such as Black Bean and Edamame Spaghetti.
• Overseen two packaging redesigns, including one brand name change which involved resets and UPC changes.
• Manage 4 large trade shows, monthly consumer show calendar and activations (such as Wanderlust, Gluten Free Allergy Free Shows, Ironman events), along with professional care programming and partnerships.
• Lead new product launch, including focus group feedback both traditional in-person and cutting edge digital feedback programs.

Rotherfield Greys, Henley-on-Thames, GB

• Marketing Consultant responsible for helping grow the brand from infancy in the US to being bought out by Hain Celestial. In my 5 year span, grew all social media channels including Facebook from 0 to over 170K likes.
• Created market demand by working with over 100 Mom bloggers a year with over 3 million impressions
• Launched grassroot program - Queen Bee program for ‘Moms in the know’ to spread the word to their hives for the Northeast + West coast.
• Managed digital strategy and execution including social media,.com site, digital campaign, and SEO.
• Held focus groups on new product launches.
• Budget responsibility for national events and digital marketing

Armonk, New York, NY, US

• Sales Competency Project Manager – Tokyo, Japan (2006-2007)Contributed to the restructuring and reorganization of a 580-person, 5-region sales force; implemented a specialist sales team model from the original.
• Worked with regional executives in GCG, Korea, ANZ, ASEAN, and Japan to focus on improving productivity of sales teams. Mentored, trained, and coordinated education, training, and seminars in each region to equip.
• Reviewed and analyzed data to determine headcount; matched sales plans against headcount and budget to develop teams and forecasted quota allocations.Channel Sales Executive – Alternative Channel Sales, NYC.

Graduate Certificate In Financial Therapy

Bachelor Of Business Administration - Bba, Finance And International Economics