Erik Baserman Email and Phone Number
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Executive leader with over 20 years of experience creating sustainable revenue growth and improved margins by creating business and marketing plans that identify opportunity and focus organizations and by leading development of new products that create value in the marketplace. Diverse career in consumer products, healthcare devices, and industrial test and measurement at high growth rate mid-size companies, matrixed Fortune 500 companies and start-ups. A hands-on leader who attracts talent, develops productive teams, and creates dynamic cultures of collaboration and transparency with a focus on continuous improvement and talent development.EXPERTISE• Strategic Planning - situational analysis, company and brand identity, multi-year strategic planning, annual planning by function;• Product Creation - new product development, product strategy and portfolio optimization, commercialization of new technology. Product management, new product introduction, consumer insights, value propositions, project management, innovation, R&D, sustainability;• Scaling for Growth - establishing capacity and capability, cultural and organizational transformation, matrix and international organizational structure, management controls and execution, talent development and mentoring.
Ackley Capital Corporation
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Executive Vice PresidentAckley Capital Corporation May 2023 - PresentAckley Capital Corporation (ACC) is a private investment firm based in Seattle that was formed to acquire, own and manage small to middle market companies. ACC is a business turnaround and management organization which has substantial hands-on experience in operations, technology and finance. We seek return on investments through earnings rather than through an exit strategy and are developing a family of financially strong businesses with significant longevity and value.Our interests are in the manufacture of products that serve the essential needs of families; Pure Air & Water, Food & Beverage and Infrastructure.
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Advisory Board MemberApnomed Feb 2021 - PresentBellevue , Washington, Us -
Interim Executive Management, Executive ConsultantEbc 2018 - PresentPartnering with CEOs and leadership teams to realize their sustainable growth potential with an integrated approach to strategic planning, brand and product development, and functional execution.
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Vice President, Engineering And QualityPmi Worldwide 2019 - 2022Seattle, Wa, UsReporting to the Chief Supply Chain Officer, established and led global Product Creation and Quality. • Established the global quality, engineering, and project management functions while recruiting 22 new team members and oversaw the implementation of the Quality Management System. • Increased new product development projects by 325% and reduced warranty claims by 5X while the business revenue tripled. -
Vice President, OperationsMarqmetrix Inc. Jun 2017 - Aug 2018Seattle, Wa, UsReporting to the CEO and Founder, formalized product operations to enable full-scale commercialization. • Led development of an optical measurement system from prototype to global release including FDA and laser safety certifications. Established and sustained high quality production. -
Senior Vice President & Chief Technology OfficerHalosource Jun 2014 - Jun 2017Bothell, Wa, UsPromoted to CTO role, replacing founder. Defined the technology strategy while leading 25 FTEs across Marketing, R&D, Quality, Operations, and Project Management in India, China, and the USA• Resolved “stop production” and restored confidence in the highest-selling product by orchestrating an international test plan, quarantining inventory, and prioritizing customer shipments.• Directed organizational transformation during two divestitures and lab transitions from the USA to China. -
Vice President, Strategy & CommercializationHalosource Nov 2012 - Jun 2014Bothell, Wa, UsReporting to the CEO, created a focused, consumer-led, innovative pipeline and led commercialization. • Reduced 40+ research activities to 12 prioritized commercial projects with launch dates in the first 90 days.• Developed and launched a new product that increased business unit sales by > 10% in the first year.
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Marketing Director, Philips DiscusPhilips Oral Healthcare, Sonicare Jan 2011 - Sep 2012Reporting to Philips Discus CEO, led all aspects of marketing globally, created and deployed a growth strategy, led the transformation of Marketing and facilitated the integration of Discus into Philips.• Developed business plans for all six product lines - identifying growth opportunities and divestments.• Met sales target in year one. Restructured Marketing in the first six months, filling five opening.
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Director, Consumer MarketingPhilips Oral Healthcare, Sonicare Jan 2005 - Dec 2010Reporting to Sonicare CEO and member of the Senior Management team, led Product Marketing globally. • Outpaced category growth of record sales during a 3-year span. Achieved #1 market share.• Led product development and global launch of AirFloss, awarded “CEO Product of the Year”, and Sonicare For Kids, awarded “Best Innovation Award.”Director, Process Technology, 2006Operations Project Manager, 2005
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Co-Founder, Head Of Marketing & SalesAculux 2003 - 2004Early stage company that designs, manufactures and sells precision laser measurement devices.
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Co-Founder, Head Of Product MarketingNlight Photonics 2000 - 2002Camas, Washington, UsCo-founded this company to develop a telecommunications amplifier component. Responsible for Marketing Plan and new business development. Part of management team that raised over $50M and grew team from 7 to 74 FTEs in one year.Program Manager, 2001Director of Manufacturing, 2001-2002 -
Business Development ManagerAculight 1999 - 2000UsManaged development of technology platform while co-drafting business plan that led to VC-funded spin-off company. -
Product Development EngineerIbm 1992 - 1997Armonk, New York, Ny, UsManufacturing Process Engineer, Storage Systems Division, San Jose, CAManufacturing Engineer, Technology Products Division, Poughkeepsie, NY
Erik Baserman Skills
Erik Baserman Education Details
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Uw Foster School Of BusinessMarketing -
University Of WashingtonBachelor Of Science In Mechanical Engineering (Bsme)
Frequently Asked Questions about Erik Baserman
What company does Erik Baserman work for?
Erik Baserman works for Ackley Capital Corporation
What is Erik Baserman's role at the current company?
Erik Baserman's current role is Executive Leader • Advisor | Driving Sustainable Growth • Improving Margins • Creating Collaborative Teams.
What is Erik Baserman's email address?
Erik Baserman's email address is er****@****ide.com
What is Erik Baserman's direct phone number?
Erik Baserman's direct phone number is +142597*****
What schools did Erik Baserman attend?
Erik Baserman attended Uw Foster School Of Business, University Of Washington.
What skills is Erik Baserman known for?
Erik Baserman has skills like Strategy, Product Development, Business Planning, Product Marketing, Strategic Planning, Marketing Strategy, Leadership, Management, Cross Functional Team Leadership, Business Development, Product Launch, Change Management.
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