Erik Binns Email & Phone Number

Idaho Falls, Idaho, United States

Implement customer engagement and outreach programs to increase retention, broaden understanding of product value, expand deployment and reduce churn. Leadership in account management, onboarding, renewals and customer service. SaaS marketing leadership in outbound, content and online presence.

Dallas-Fort Worth Metroplex

Longview, Texas, United States

Senior Product Manager - New product identification, prioritization, development and launch. Pricing and price quoting (Aftermarket and OEM). Sales targets, cost management, forecasting, supply chain, inventory, order management, and margin stewardship. Sales tool development and training. Marketing communication content development and approval.Marketing Director - Marketing communications: Updated brand messaging and literature appearance. Launch critical new product ($2M program. Creative agency interface, commercial personnel onboarding, trade show oversight, and sales / customer council meeting administration. Pricing: Managed pricing team. Updated pricing information distribution process ($22K annual savings), for improved cusotmer satisfaction. Customer Service: Managed customer service teams in US, Canada and Mexico. Total team headcount - 30.Segment Business Leader - P&L and share growth responsibiity. Increased assigned product lines revenue over 30% ($53M to $70M). Captured $2.6M of new product business through existing customer using multinational approach with new-to-company pricing approach. Pricing development and quoting. Annual sales forecast and budgeting development. Sales training and product knowledge development.

Denton, Texas, United States

On-Highway Marketing Manager - Development and execution of product launch plans, collateral, and events. Launched new truck line (Model 579) successfully. Launch traditional prodcut appearance packaged, driving record margin per unit sold.Program Manager - Established timelines and budgetary controls. Led technical reviews, supplier conferences, program status reports, and pilot builds. Oversaw launch of new truck model ($1.5M program) and first-in-industry in-cab infotainment system ($2M program).Medium Duty Product Planning Manager - Peformed Voice of Customer studies to determine customer needs and wants. Develped "Book of Wishes" to drive product development activities. Established mid- and long-term product plans.Medium Duty Marketing Manager - Managed and studied customer satisfaction levels and programs. Improved product manufacturing efficiency through 19% reduction in options, while maintaining high customer satisfaction levels.Marketing Brand Manager, On-Highway Trucks - Established Product Plan and 10-year development strategy. Senior Management presentation writing and support. Conducted annual market immersion studies to support product plan and development strategy.Trade Show Management - 15 years of planning and on-site execution of product related trade show set-up and attendance.

Dearborn, Michigan, United States

Truck Powertrain Product Planning Supervisor - Developed 10-year North American and European truck engine, transmission and driveline strategies. Gained approval for $750M engine program to support F-Series products. Coordinated marketing, financial, engineering and manufacturing inputs.Advanced Powertrain Senior Product Planner - Lead cross-functional engine and transmission technology strategy team. Created Ford's first corporate fuel economy 'bundling' analysis and implementation planCross-Carline Product Planner - New and emerging technology investigation, viability analyses, and strategy development. Member of cross-functional teams to launch first passive anti-theft systems, adjustable foot pedal systems, and in-mirror turn signal notification systems.Quality Development Engineering Planner - Coordination of engineering, marketing, and vehicle program office inputs to product development and improvements processes. Focus: Joint venture products with Mazda and Kia Motors. Warranty analysis, port-of-entry inspections, and quality improvement planning.

Master Of Business Administration (Mba), Marketing

Bachelor'S Degree, Design Engineering Technology

Bachelor Of Science - Bs, Design Engineering Technology

Bachelor Of Science - Bs, Design Engineering Technology