Erik Esteves Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Nyc Metro, Long Island, New Jersey & Connecticut

Garden City, New York, United States

• Strategically recruited, hired, and trained licensed estheticians and cosmetologists, consistently exceeding market expectations through exceptional artistry and product knowledge.• Mentored and coached 16individuals of various titles and tenure, resulting in significant career advancements within the organization.• Directed district services and events performance, orchestrating the planning and execution of comprehensive retail events and service strategies across 11 locations.• Collaborated cross-functionally and articulated strategic initiatives to District Managers, store teams, and the Regional Beauty Services and Events Manager. Instituted best practices to align with regional strategies across NYC Metro locations.• Fostered robust relationships with brands to execute premier events and strategies, disseminating insights district-wide to optimize productivity and profitability across all product categories.• Delivered expert guidance to store teams both remotely and on-site, leveraging strategic scheduling, behavior-based coaching, and external business opportunities to enhance services volume. Successfully reduced the year-to-date district services deficit from -9% to -1% within seven months.• Spearheaded brand summits to elevate brand rankings, support growth initiatives, and facilitate store education and shared learning.• Enhanced district-wide support through process optimization, digital tool integration, touch base forms, and in-store assistance. Executed comprehensive planning and strategy for retail events.• Achieved significant growth in event sales from $1.4M (9%) in 2021 to $2.8M (11.48%) in 2023. Concurrently, implemented a robust Beauty Services strategy, increasing services revenue from $755K in 2021 to over $2.7M by the end of 2023.

John F Kennedy International Airport

• Acted as a national liaison and global project manager for brand vendors, retailers, and logistics teams, optimizing operational cadence and processes across eight distribution points. Created innovative, results-driven brand strategies and consumer experiences in a high-volume, high-visibility market.• Forecasted regional sales and event targets, achieving company financial and fiscal goals. Managed performance of 130 Beauty Advisors on compliance, productivity, company objectives, and KPIs, effectively driving results.• Oversaw the end-to-end development of market-relevant promotions, activations, and events. Project managed the execution of in-store brand promotions, engraving events, pop-ups, hard launches, and event pad formats. Championed the success and sales growth of Jo Malone by 45% and La Mer by 38% from 2018 to 2020.• Developed training materials and leveraged existing modalities to drive sales and maximize educational impact. Increased total transactions by 15%, conversion rates by 4%, and ticket spend by 7% through behavior-based coaching and feedback.• Analyzed and compiled department sales reports by category, including sales mix, traffic conversion, and product performance. Coordinated inventory allocation strategy with Global Replenishment & Allocation based on market demographics and sales performance, exceeding sales and KPI targets and ensuring successful event activations.

New York City Metropolitan Area

• Championed retail sales plan success by managing two high-volume stores and opening two new locations, accountable for P&L, supply, and tester budgets, supporting $16M in sales.• Coached and developed two store managers, two assistant managers, and one assistant operations manager, overseeing a team of 67 indirect employees.• Engaged cross-functional stakeholders to develop budgets and business strategies for promotional events, launches, and marketing initiatives, enhancing brand awareness.• Implemented effective recruiting programs to secure talent based on individual store needs, monitoring retention, and fostering sales confidence.• Collaborated with retail partners to align marketing and event calendars, capitalizing on retailer pull to enhance event performance.• Analyzed internal procedures against KPIs, providing recommendations for process improvements. Reviewed weekly sales and new launch sell-through to identify sales liabilities and training opportunities.• Conducted market analysis and demographic studies to stay informed of the competitive landscape and gain market share. Identified new business growth opportunities while maintaining existing business.• Maintained and grew business partnerships with key accounts, and developed strong relationships with DMMs, buyers, cosmetic department managers, store management, and local businesses and vendors (including The W Hotel, local dance academies, NYU, and Jo Malone London) to improve location visibility and traffic.

New York City Metropolitan Area

• Served as a strategic partner to the Store Manager, driving company objectives through effective training and influential communication.• Coached and developed store employees to exceed sales and educational goals across all departments by identifying training needs and implementing solutions.• Coordinated retail events with store management for major color and skincare brands, generating significant store revenue. Enhanced event execution through CRM, geotagging evites, and OMNI channel & digital engagement, supporting initiatives via in-store, online, and mobile orders.• Educated and collaborated with associates on new and relevant product knowledge to drive sales and profit. Led the team to surpass company KPIs in dollars per transaction and units per transaction.• Facilitated brand and product seminars with vendors to increase product knowledge and drive growth. Communicated shortcomings and opportunities to the Executive Training Director to maximize cross-category growth.