Erik Burbank

Erik Burbank Email and Phone Number

Outdoor Brand Executive | Advisory Services | Strategic Brand Marketing | Innovation | Cross Functional Leadership | ESG Strategy | DTC | P&L @ Royal Robbins
Erik Burbank's Location
Portland, Oregon Metropolitan Area, United States, United States
About Erik Burbank

I’m a brand and business builder with a unique breadth of experience and expertise across marketing, distribution, product, ESG and general management within Outdoor / AthleticLifestyle brands. With and emphasis on brand positioning, I help brands accelerategrowth through cross functional go-to-market strategies and tactics, as well as drivingorganizational and process change to help businesses scale.I’ve built a 10+ year track record of delivering winning results for global brands; KEEN,Helly Hansen, Timberland and NIKE, and have lived and worked abroad for over adecade in Norway and Hungary.As an adept cross-functional leader, I enjoy leveraging my relationship management skillsto get teams aligned cross functionally while simultaneously addressing internal andexternal audiences to deliver exceptional business results.I’m an entrepreneurial and agile problem solver that loves helping teams land powerful,efficient brand and business solutions.Things that I’m passionate about:- Building durable brands that drive business results + Storytelling + Marrying brand, product, marketing & distribution in a seamless consumer journey- Driving alignment & energy around big ideas & initiatives to deliver business results- Leading agile and innovative teams that inspire, surprise and delight fans- Fostering a positive, entrepreneurial ethic and energy that helps teams win- Leveraging insights and analytics to drive accelerated change / growth- Using business as a force for good / ESG - Playing music and spending time outdoors with friends and familyejbburbank@gmail.com

Erik Burbank's Current Company Details
Royal Robbins

Royal Robbins

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Outdoor Brand Executive | Advisory Services | Strategic Brand Marketing | Innovation | Cross Functional Leadership | ESG Strategy | DTC | P&L
Erik Burbank Work Experience Details
  • Royal Robbins
    Global Brand President
    Royal Robbins Dec 2022 - Present
    Louisville, Colorado, Us
  • Keen
    Vice President, Keen Effect
    Keen 2020 - 2022
    Portland, Oregon, Us
  • Keen
    Chief Brand Officer
    Keen 2020 - 2020
    Portland, Oregon, Us
  • Keen
    General Manager, Outdoor Division
    Keen Sep 2017 - 2020
    Portland, Oregon, Us
  • Helly Hansen
    Chief Marketing Officer
    Helly Hansen 2015 - 2017
    Frogner, Oslo, No
  • Helly Hansen
    Svp Brand And Marketing
    Helly Hansen 2009 - 2015
    Frogner, Oslo, No
  • Motherlode
    Principal
    Motherlode Jun 2008 - Jul 2009
    Business development strategies for small to mid-sized companies ready to make that next leap forward. Emphasizing Brand Positioning as the foundation and "moral compass" for strategies and tactics across product, distribution, marketing and environmental sustainability.
  • Timberland, A Vf Company
    General Manager / Mion, A Division Of Timberland
    Timberland, A Vf Company 2005 - 2008
    Stratham, Nh, Us
    A division of Timberland, Inc.Established a new and uniquely postioned brand within the outdoor footwear market. Personally led the brand development, launch strategies and marketing & distribution execution. Gained placement in 500+ specialty doors across North America, Europe and Asia in our first season- while garnering numerous design and performance awards.
  • Timberland, A Vf Company
    Director Of Sales, West
    Timberland, A Vf Company 2002 - 2005
    Stratham, Nh, Us
    Managed and motivated a team of sales executives and field service reps in the Central and Western U.S. Grew revenue at key accounts (Nordstrom, Macy's, The Walking Company, Zappos), while delivering double digit growth annually.
  • Timberland, A Vf Company
    Director Of Brand Marketing
    Timberland, A Vf Company 1999 - 2002
    Stratham, Nh, Us
    Drove strategic direction and long range plans for the Timberland PRO and Mountain Athletic brands. Led two brand management teams and captained the brands' strategic direction across product, marketing and multi-channel distribution. Directed the launch of innovative marketing programs... e.g. consumer magazine, mobile marketing tours, alliance programs and consumer response mechanisms that drove brand affinity and financial results.
  • Nike
    Category Advertising Director
    Nike 1996 - 1999
    Beaverton, Or, Us
    Led advertising for NIKE Running, ACG and P.L.A.Y.- Awarded the "Grand Prix" at the Cannes International Festival for best overall campaign of 1998.- Led integrated marketing initiatives (advertising, retail, product, field marketing, sporting event), to drive brand affinity and financial results.
  • Riddell Advertising
    Director Of Client Services
    Riddell Advertising 1994 - 1996
    Guided strategic direction and creative development for key outdoor recreation clients and the State of Wyoming.
  • Dmb&B
    Director Of Client Services
    Dmb&B 1990 - 1994
    Budapest, Hungary: Drove product introductions and advertising development in the heart of emerging Central Europe... working closely with key clients; P&G, Master Foods and Burger King.
  • Xerox
    Sales Representative
    Xerox 1988 - 1990
    Norwalk, Connecticut, Us

Erik Burbank Skills

Brand Development Marketing Strategy Brand Management Marketing Product Marketing Product Development Strategy Sales Sales Management Marketing Communications Advertising Creative Direction Business Strategy Start Ups E Commerce Online Advertising

Erik Burbank Education Details

  • Connecticut College
    Connecticut College
    Economics And History
  • Manhattan University
    Manhattan University
  • Orville H. Platt High School
    Orville H. Platt High School

Frequently Asked Questions about Erik Burbank

What company does Erik Burbank work for?

Erik Burbank works for Royal Robbins

What is Erik Burbank's role at the current company?

Erik Burbank's current role is Outdoor Brand Executive | Advisory Services | Strategic Brand Marketing | Innovation | Cross Functional Leadership | ESG Strategy | DTC | P&L.

What is Erik Burbank's email address?

Erik Burbank's email address is er****@****ear.com

What is Erik Burbank's direct phone number?

Erik Burbank's direct phone number is +142537*****

What schools did Erik Burbank attend?

Erik Burbank attended Connecticut College, Manhattan University, Orville H. Platt High School.

What skills is Erik Burbank known for?

Erik Burbank has skills like Brand Development, Marketing Strategy, Brand Management, Marketing, Product Marketing, Product Development, Strategy, Sales, Sales Management, Marketing Communications, Advertising, Creative Direction.

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