Erik Courtois Email and Phone Number
Erik Courtois work email
- Valid
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Erik Courtois personal email
I have been working in various industries (ICT, FMCG, Retail,...) and do thrive in developing multichannel activation strategies to build and secure international brands. I am looking for added-value brands with an international focus. Thanks to my strong marketing experience, I can lead all marcom-related projects, from strategy and planning to executions and activities.
B&C Collection
View- Website:
- bc-collection.eu
- Employees:
- 114
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Crm And Lead Generation ManagerB&C CollectionBrussels, Be
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Crm & Lead Generation ManagerB&C Collection Mar 2022 - PresentBeDevelop and implement new strategies to attract and nurture B2B leads across digital and offline channels to contribute to business growth in new segments. Support sales and revenue growth by enhancing lead quality, optimizing data collection, and increasing conversion rates across all channels.
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Inside Sales Manager EuropeB&C Collection Mar 2021 - Feb 2022BeEstablished and led a new remote team of Inside Sales Representatives, responsible for activating leads and customers across Europe. The team was responsible for covering new and existing resellers. To achieve this, I defined key processes and objectives, selected and onboarded new team members, and implemented specific tools for this new activity.
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Reseller Manager BeneluxB&C Collection Mar 2020 - Mar 2021BeSuccessfully managed a field sales role, focused on developing business and driving profitability for resellers within the Benelux region. Demonstrated resilience and adaptability in navigating the challenges posed by the COVID-19 pandemic while effectively managing the CRM system. Cultivated strong relationships and secured significant new accounts through robust face-to-face sales efforts.
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Reseller Channel ManagerB&C Collection Apr 2013 - Mar 2020BeLed and implemented a successful European Reseller Customer Journey to engage, activate, and support promotional garment resellers across Europe. By employing an efficient multichannel approach, the company successfully generated awareness, increased touchpoints, and drove sales, contributing to a significant increase in B&C's market share.Managed and optimized Salesforce and Pardot to launch targeted customer journey and activation campaigns. These initiatives, spanning both online and offline channels (field teams and remote call operators), were instrumental in converting and growing the business of key textile professionals in various segments. The ultimate goal of generating and driving quality apparel sales throughout Europe was achieved.
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Marketing DirectorLunch Garden Nov 2010 - Jun 2012Evere, Brussels, BeAs Head of Marketing & Communication for this leading network of 60+ restaurants in Belgium, I finalized the concept update, the re-branding across the restaurants and the relaunch of the brand.I was in charge of all marketing & product activities leading two departments. The Product department was in charge of the menu development and the menu mix and profitability. The Marketing department was in charge of marketing and communication activities & strategy (Advertising, Couponing, Flyering, Website, Loyalty, Customer tracking, Dynamic signage, Retail POS material, Partnerships & In-house newsletter). -
Marketing ManagerIspc International Feb 2009 - Oct 2010Gent, Bein charge of communication and marketing. Created and launched new website, new quarterly magazine, new portal for suppliers, new CMS system, reshaped the monthly promo brochure, the in-house marketing workflows, the emailing activities and in-store global communication approach. Working on the re-engineering of the Marcom team, on a new online automatic publishing tool to generate weekly and monthly brochures, on a new Content Management System to manage and enrich the product database and on a new webshop. -
E-Business ManagerIspc International Jan 2008 - Feb 2009Gent, BeSetting up from scratch an e-commerce platform based on a new ERP system
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Marketing ManagerFourcroy Oct 2002 - 2008BeLeading the brand management team in charge of all Champagne, wine & spirit brands -
Direct Marketing And Sales - Project LeaderWanadoo 2001 - 2002Issy-Les-Moulineaux, Île-De-France, FrIn charge of direct customer acquisition activities, from in/out bound call-center to online and offline direct marketing activities -
Marketing ManagerJobpilot 2000 - 2001In charge of all marketing and communications for the Belgian subsidiary
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MarketeerEuroconsumers Group 1996 - 2000Brussel 1060 Bruxelles, Belgium, BeDeveloping and managing direct marketing campaigns based on local needs and performances for European organizations like Test-Achats (BE) , Test-Aankoop (BE) , Altrocosnumo (IT) , Pro teste (PT) , OCU Compra Maestra (ES) , TPV (FR) -
Information OfficerEuropean Commission 1996 - 1997Brussels, BeIn-House Communication of EU Commission projects & policy towards EU civil servants. Publishing articles in the weekly newspaper 'Commission en Direct' and on the Intranet 'Europa'.
Erik Courtois Skills
Erik Courtois Education Details
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University Of LiègeEuropean Policy -
StimaOnline Marketing
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IhecsCommunication
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Collège Saint-Louis, Liège, BelgiumLatin-Mathématique
Frequently Asked Questions about Erik Courtois
What company does Erik Courtois work for?
Erik Courtois works for B&c Collection
What is Erik Courtois's role at the current company?
Erik Courtois's current role is CRM and Lead Generation Manager.
What is Erik Courtois's email address?
Erik Courtois's email address is er****@****tois.ws
What schools did Erik Courtois attend?
Erik Courtois attended University Of Liège, Stima, Ihecs, Collège Saint-Louis, Liège, Belgium.
What skills is Erik Courtois known for?
Erik Courtois has skills like Marketing Communications, Direct Marketing, Brand Management, Marketing, Marketing Management, Advertising, Management, Fmcg, Food And Beverage, Retail, Copywriting, Newsletters.
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