Erik Courtois Email & Phone Number

Brussels, Be

Be

Develop and implement new strategies to attract and nurture B2B leads across digital and offline channels to contribute to business growth in new segments. Support sales and revenue growth by enhancing lead quality, optimizing data collection, and increasing conversion rates across all channels.

Be

Established and led a new remote team of Inside Sales Representatives, responsible for activating leads and customers across Europe. The team was responsible for covering new and existing resellers. To achieve this, I defined key processes and objectives, selected and onboarded new team members, and implemented specific tools for this new activity.

Be

Successfully managed a field sales role, focused on developing business and driving profitability for resellers within the Benelux region. Demonstrated resilience and adaptability in navigating the challenges posed by the COVID-19 pandemic while effectively managing the CRM system. Cultivated strong relationships and secured significant new accounts through robust face-to-face sales efforts.

Be

Led and implemented a successful European Reseller Customer Journey to engage, activate, and support promotional garment resellers across Europe. By employing an efficient multichannel approach, the company successfully generated awareness, increased touchpoints, and drove sales, contributing to a significant increase in B&C's market share.Managed and optimized Salesforce and Pardot to launch targeted customer journey and activation campaigns. These initiatives, spanning both online and offline channels (field teams and remote call operators), were instrumental in converting and growing the business of key textile professionals in various segments. The ultimate goal of generating and driving quality apparel sales throughout Europe was achieved.

Evere, Brussels, Be

As Head of Marketing & Communication for this leading network of 60+ restaurants in Belgium, I finalized the concept update, the re-branding across the restaurants and the relaunch of the brand.I was in charge of all marketing & product activities leading two departments. The Product department was in charge of the menu development and the menu mix and profitability. The Marketing department was in charge of marketing and communication activities & strategy (Advertising, Couponing, Flyering, Website, Loyalty, Customer tracking, Dynamic signage, Retail POS material, Partnerships & In-house newsletter).

Gent, Be

in charge of communication and marketing. Created and launched new website, new quarterly magazine, new portal for suppliers, new CMS system, reshaped the monthly promo brochure, the in-house marketing workflows, the emailing activities and in-store global communication approach. Working on the re-engineering of the Marcom team, on a new online automatic publishing tool to generate weekly and monthly brochures, on a new Content Management System to manage and enrich the product database and on a new webshop.

Gent, Be

Setting up from scratch an e-commerce platform based on a new ERP system

Be

Leading the brand management team in charge of all Champagne, wine & spirit brands

Issy-Les-Moulineaux, Île-De-France, Fr

In charge of direct customer acquisition activities, from in/out bound call-center to online and offline direct marketing activities

In charge of all marketing and communications for the Belgian subsidiary

Brussel 1060 Bruxelles, Belgium, Be

Developing and managing direct marketing campaigns based on local needs and performances for European organizations like Test-Achats (BE) , Test-Aankoop (BE) , Altrocosnumo (IT) , Pro teste (PT) , OCU Compra Maestra (ES) , TPV (FR)

Brussels, Be

In-House Communication of EU Commission projects & policy towards EU civil servants. Publishing articles in the weekly newspaper 'Commission en Direct' and on the Intranet 'Europa'.

Master, European Policy

Online Marketing Degree, Online Marketing

Licence, Communication

Diplôme Du Cycle Supérieur D'Études Secondaires, Latin-Mathématique