Erik Dochtermann Email & Phone Number

New York, Us

MODCo Media is a leading media research, planning and buying agency, focused on bringing the efficiencies of ecommerce to all aspects of a retail business. Activating a client’s creative and demonstrating the value of current technological tools are Erik Dochtermann's primary functions. As CEO of MODCo Media for more than two decades, Erik Dochtermann and his team of experts have driven sales and thereby built the businesses for nationally recognized brands across a variety of industries: in luxury for Swatch Group and LVMH brands, in fashion for Chico’s, White House/Black Market and True Religion, and in entertainment for Comcast/NBC and Take Two Interactive. Translating the acronyms and benefits of interactive tools to clients takes most of his time: Helping them establish KPI’s that can move from ecommerce through to brick and mortar, defining short and long goals and developing larger businesses strategies (and often line extensions to service opportunities revealed by social media).

North Bethesda, Maryland, Us

Specialized marketing company focusing on unique marketing opportunities. Services included:Space Marketing – GIC had exclusive commercial promotion rights to the Mir and the Russian portion of the International Space Station. The company offered testing in space, launching of corporate satellites, rocket banner sponsorship, live space events and satellite interviews and other innovative promotions Interactive Webcasting – Worked with Pseudo.com to develop interactive television programming on the web to create custom editorial environments to promote their advertiser sponsors.Luxury special events and global public relations programs – We developed unified branding strategies that were implemented on a consistent local level in each country in a manner consistent with the high perception of our clients’ image.GIC clients included: Ferrari, Christian Dior, Celine and other companies under Louis Vuitton Moet Hennessey. Company was sold in 1999.

A media consulting firm that managed media vendor relations for clients such as BMW of North America, Perrier, Nutrasweet, Isuzu and MasterCard.

Presidents Program In Leadership, Business Administration And Management, General

Ba, English, Communications