In early 2024 I built the expansion and launch plan to transition Hake Productions into a full service creative agency focused on bringing upmarket tools and experience to mid-market clients, specifically in the healthcare, nonprofit, and construction subcontracting space. During this process, I developed the annual budget, go to market plan, and rate structure for the agency. I also lead the core team through internal trainings on how to implement new process and policies within the agency. I also managed new business for the agency and secured their first large scale retainer client. As of August 2024 the agency has secured contracts valued at $750k and is on track to break $1m in revenue by the end of the fiscal year. Day to day activities include: Agency Management - General management of agency process and ongoing activities. These include, but are not limited to: Ongoing burn reporting for CFO and Clients, budget projections and profitability analysis, weekly meetings with Agency President to establish organizational priorities and general operating goals.

• Oversaw strategic resourcing across the global network of Huge Inc., demonstrating experience in managing resources on a global scale.• Responsible for ongoing utilization reporting, providing key insights for forecasting and resource allocation, highlighting data analysis skills.• Developed processes for improving inter-department communication, emphasizing a commitment to efficient workflow and program management.

• Led comprehensive resourcing and Fiscal Year planning for a large team, demonstrating strategic resource management skills.• Implemented internal process and workflow improvements agency-wide, highlighting a commitment to efficiency and program management.• Collaborated with the COO to evaluate and plan the implementation of new Agency Management tools, emphasizing a tech-savvy approach to program enhancement.

• Managed resource allocations across multiple NBCU Lines of Business, displaying experience in managing diverse projects.• Redesigned internal utilization dashboards and developed staffing projection plans, demonstrating proficiency in data analysis and reporting.• Collaborated with VP & SVP Business Leads on staffing plans, emphasizing partnership development and stakeholder engagement.

• Managed resource allocation for the Strategy Department, showcasing experience in managing specific business areas.• Acted as the Agency Champion for Workfront & other Operations projects, highlighting technological proficiency.• Developed a Smartsheet-Based reporting system for department productivity tracking, emphasizing a commitment to technology and data-driven decision-making.

As an Associate Director, I work with Heal the Bay's executive team to build and manage strategic plans for the organization. I'm also responsible for all special events & fundraisers, Major Donor Client Relationships, and the annual Bring Back the Beach Awards Gala. - Created and implemented data-driven fundraising strategies - Presented strategy and recommendations to organization's Board of Directors at quarterly board meetings and subcommittee meetings- Planned and managed all fundraising events & annual gala Key Accomplishments:• Bring Back the Beach Awards Gala - I'm responsible for planning and executing Heal the Bay's signature fundraising event. After providing a strategic analysis and plan for the 2019 event, we halted 4-year gala revenue decline and increased gross revenue by 7% year over year.• Heal the Bay's Sustaining Membership Program - I led an internal task force to develop a sustaining membership program based on the KCET Ignite model. This program targeted new and existing donors at $9/month in an effort to reduce annual churn and cash flow volatility. The initial soft launch saw a 30% increase in donor conversion to sustainer. • Strategic Planning Lead - I led the Advancement Team's effort to roadmap a strategic fundraising plan for 2019. As a part of this process, I helped optimize existing workflows by integrating SmartSheet and Salesforce tools.

At ENCORE, I create training and development programs that are story-based, focused on building sustainability and brand loyalty. Additionally, I work with the executive director to organize and stage special events. Additionally, I worked with the board chair in a development role to grow new streams of revenue to the company.

As a member of the project management team, I was responsible for managing CRM campaigns for Hyundai Motor America. I worked closely with both the creative and account team to ensure deliverables are completed and shipped in a timely manner. I also worked on agency specific projects, including special events and software implementation.Key Responsibilities/Accomplishments: • Led Agency Transition Team for implementing SmartSheet at the organization • Managed Direct Mail, Email, Experiential, and Social CRM Projects for Hyundai Motor America• Assisted in planning & execution of annual global agency leadership summit for 50+ employees

As a Sales and Event Coordinator, I work with clients to develop meetings and events at OTO Properties.Key Responsibilities/Accomplishments: • Work with the sales team to find and develop new strategies for revenue growth• helped OTO open The New Hampton Inn and Suites LAX/El Segundo in Fall 2016. • Provide logistics to Operations team when coordinating with sales. • Completed Hilton’s OnQ Property Management Software training

As a member of the Special Events Team, I was responsible for managing event execution throughout the Disneyland Resort. Because of the unique nature of the resort, each event was completely different and required our team to think strategically about how we managed the each activation. Key Responsibilities/Accomplishments:•Execution of large scale special events the Disneyland Resort•Managed teams (average 10-50) of Cast Members for unique events such as the Disneyland Half Marathon and Mickey’s Halloween Party•Acted as liaison between event partners (ABC Television, Marvel, TWDC) and Resort Management.

As a member of the core team, it is my responsibility to create and implement strategies that improve the operation of the attraction. Additionally, the core team communicates the vision of resort management to the cast in a way that allows for their buy off and input.

As an Attractions Host, I am responsible for operating various attractions in the area, guest control, and other guest relations functions.While working at the Disneyland Resort, I have learned the fundamentals of Disneyland Park Operations and mastered the Four Keys basics, while providing an excellent guest experience.I have also received recognition of excellent performance from peers, guests, and Park Operations Management.

During my time at the Disney University, I was responsible for facilitating “Traditions,” a new hire experience designed to actively engage and prepare participants for their new roles at the Disneyland Resort. Some of the many components included: classroom time, interactive experiences, and a walking tour.Key Responsibilities: •Facilitated regularly scheduled 8-hour new hire training program to employees to class sizes of 12-100+ covering critical topics for success and key organization concepts. •Acted on behalf of Disney University to create relationships with operational partners throughout the Disneyland Resort.

While employed with Encore Rentals, I was able to build my skill set in a number of ways. After a client had been booked by the office, I was responsible for a punch list related to the clients needs. This included Building and painting scenery pieces, loading and unloading box trucks, and delivery/installation for the client. I was able to further develop my client-business relationship skills by working with clients and ensuring their satisfaction with the services provided by Encore Rentals.

Fossil is a fast-paced customer focused environment aimed at creating a radical customer experience for each and every guest. Located at the Disneyland Resort, the Downtown Disney location is committed to giving this radical customer experience with the additional touch of Disney magic. At Fossil, I have had many opportunities for professional development. After excelling at using my personal selling techniques, I was given various specialist responsibilities, including the Women's Watches and Men's Bags categories. As a product category specialist, it is my responsibility to drive sales in my particular category by equipping other employees with best practices and product knowledge.