Erik is a strategy consultant that works with early-stage clean technology companies. He specializes in the use of sustainability analysis, front-end marketing research and business modeling to help define product strategy. Erik combines his experience as an industrial designer with an entrepreneurial mindset that can fluidly mediate between marketing, brand, design, engineering and production. Prior to earning an MBA in Design Strategy from California College of the Arts, Erik was a Managing Partner and Principal Designer at Fordham and Associates in San Francisco.Specialties: Design research, user and task analysis, business modeling, systems-design, project management.