Erik Peterson Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

Conducted a deep-dive analysis on Charlie's early users, helping to articulate user personas which were used to further drive product features and improve ad targeting.

San Francisco, Ca, Us

As the primary partner between the product and science teams, I helped develop a number of Lumosity's original neurocognitive performance studies. I am most proud of my work building the company's first iPad-based cognitive assessment app, the NCPT. I also worked on joint-development projects with academic partners who used Lumosity's tools for conducting their research.As part of a core product team focused on long-term user value, I helped deliver features providing engaging, personalized content for our users, including the early versions of Insights, an in-depth analysis of the user's unique cognitive attributes. As a product leader for various initiatives, I defined and implemented data gathering strategy and product performance dashboards.

San Francisco, California, Us

Led Tap Paradise Cove, the company's highest grossing product with >$40M gross revenue during tenure. Achieved company records in key performance metrics: ~80% ARPDAU increase; sustained 30% LTV improvement. Sustained user engagement by developing unique features and content targeting "elder player" engagement. Managed multi-disciplinary teams of 10-15 people, including engineers, game designers, QA testers, and artists. Led a huge expansion of the core game resulting in being featured on iTunes as a "Best New Game." Developed best practices for Pocket Gems's world-class live content operations and strategy. Defined and analyzed key performance metrics with ad-hoc deep dives and ongoing analyses. Performed rigorous A/B testing of all new features, content tactics, and game parameters.

Boston, Ma, Us

Contributed successful responses for state government RFPs worth $10M in initial cash revenue. Trained and managed an offshore technical team to reduce content maintenance costs by >75%. Economized product development by implementing rapid prototyping and project management tools. Authored business and technical requirements, including data dictionaries, user interfaces, and reporting tools.

Boston, Ma, Us