I co-founded Sourhouse with designer Jennifer Olson. We envision a world where people gather daily to share homemade sourdough bread and other fermented foods. So we make it our mission to help people bake more sourdough bread. We make tools that simplify sourdough baking and that will earn a proud spot on your counter. Our easy-to-clean jars for sourdough starter and Goldie by Sourhouse: a warm, safe home for sourdough starter, were developed by a pair of home bakers with feedback from dozens of our baker-friends. We created the sourdough jar warming category with the help of 1200+ baker-backers on Kickstarter and Indiegogo in April of 2022. The Kitchn has called our products “simple, stress-free and gorgeous”.Learn more at Sourhouse.co

Speaker on topics including: sourdough baking, e-commerce, crowdfunding, brand strategy, marketing, events, leading creative teams, and creative processes.Canopy BoulderDefy VenturesDesign Gym's Design TacoFuture of Storytelling's Virtual RoundtableKneading ConferencePWL Camp by KickstarterMaking it in Asheville PodcastNEW INC REMIX SummitSchool of the Art Institute of ChicagoSchool of Visual Arts (Various Programs)Social Media WeekTaproot FoundationUnmistakable Creative PodcastVoyager HQWeWork

I offer strategic brand marketing consulting for CEO’s and founders who want to align their teams and fans around a single story.

I advised members of the first museum-led incubator for art, design, and technology. An experimental initiative of the New Museum, NEW INC is a shared workspace and professional development program that brings together over 100 cultural practitioners and creative entrepreneurs, including anchor tenants Rhizome and Columbia University's GSAPP Incubator.

Mentord Voyager HQ members on brand strategy and marketing.Voyager HQ is the startup club for the global travel, tourism, and hospitality industry. Our community brings together entrepreneurs, corporate partners, and investors from around the world to create the future of travel experiences through curated events, workspace, and actionable introductions. The Voyager Clubhouse NYC is our signature coworking and event space in Flatiron, as well as the global headquarters for our digital community of 1,400+ entrepreneurs in over 270 cities.

Greenhouse designs tools, like recruiting and onboarding software, that helps create and navigate the changing world of work. Greenhouse is product leader in the HR Software-as-Service (SaaS) and constantly is testing and innovating on the best People practices in our NYC HQ and San Francisco office. Greenhouse was named the #1 Best Place to Work by Glassdoor in 2017.I headed up the brand, events, brand design, PR, and talent marketing teams. I drove brand strategy and told the Greenhouse story. I managed a team of 7 with 3 direct reports and collaborated with departments across the organization.My team designed, marketed, and produced Greenhouse OPEN events including, our 3 day summit of forward thinking recruiters, talent ops, and HR professionals. GreehouseOpen.comGreenhouse.io

Reporting to the founder and inventor of the Moleskine brand, I provided strategic direction, leadership, and storytelling to ensure the core values and narratives of the Moleskine brand were protected and shared with fans across the United States, Canada, and Latin America.I led a team responsible for communication partnerships including the creation of custom edition design collaborations, digital initiatives, and events. During my time at Moleskine, I have created partnerships with brands like: (RED), Tumblr, the Telluride Film Festival, Dwell.com, the Future of Storytelling Conference, the Broadway musical FUN HOME, the French Embassy in NYC, the School of Visual Arts, MoMA, Sean Kelly Gallery, Michelle Phan, and the Instagram based street-art gallery Instagrafite. My design collaborations have included projects with artists: Marina Abramović, Kehinde Willey, and Sarah Sze.I also oversaw media launches and brand awareness campaigns that focused on earned media and content marketing strategies. I have overseen media launches for key collections including the Moleskine Evernote notebook collection. I was a key member of the Moleskine team as it has grown from a privately-held, cult design brand to a publicly-traded, lifestyle brand.Overall, my areas of responsibility included: brand training, company culture, brand identity, visual merchandising, communications, events, and sponsorships programs with non-profit and cultural partners. My team managed media outreach and events for brand initiatives and product launches in the Americas.Moleskine America Inc. is located in the Chelsea neighborhood in Manhattan and is an affiliate of Moleskine SpA in Milan, Italy.

I was the 9th hire at the the Moleskine America, Inc. office in New York City and reporting to the President of Moleskine America. I created opportunities for engagement with the Moleskine brand and products in the United States, Canada, and Latin America.I developed and managed communications and sponsorships programs with non-profit and cultural partners. I managed media outreach, brand strategy, and events for product launches in the Americas.Moleskine America Inc. is located in the Chelsea neighborhood in Manhattan and is an affiliate of Moleskine SpA in Milan, Italy.

As New York/New Jersey Regional Representative for the board, I organized and facilitated events for the Evergreen State College community in the NY/NJ area. Internally, I supported the Alumni Association's fundraising and governance responsibilities. I chaired the Engagement Committee which includes all region representatives, advised board on alumni engagement strategies, established management processes, and was the front line of research for the board.

Ethical Partnerships & Creative ConsultingDouble Happiness helps people, organizations, and brands: innovate, collaborate, and build meaningful relationships.We provide marketing consulting and creative services specializing in experience design, event planning, ideation, and training.We also help small, creative driven projects create more sustainable businesses and marketing focus.

Provides event design, production and management services for cultural, educational, and marketing contexts.Have worked with:Museum of Contemporary Art ChicagoChicago Cultural Center/Chicago Department of TourismSchool of the Art Institute of ChicagoSOFA ExpoArt ChicagoCollege Art AssociationWorld Business Forum ChicagoEmpire State Partnerships

Managed marketing blitz for multi-city music and arts festival. Raised attendance by 16% by targeting new audience with Web 2.0 campaign. I wrote marketing text and effectively communicated with press, artists, organizers and supporters to tell the story of the festival to new audiences.

Strategize experiential marketing campaigns & compose sales presentations. Devised and led brainstorming sessions for staff and consumers in support of ideation for top 50 consumer brand campaigns.

Taught classes in: Art History, Contemporary Fine Art, College Writing, Public Speaking, Critical Thinking, Success Strategies, and Career Management.

Taught Art History classes focusing on transferable critical thinking and writing skills. While I taught in English, St. Augustine College is a bilingual school with a large hispanic population.

Developed internal learning and development presentations using Photoshop, Flash, Soft Sim and Breeze at Blue Cross Blue Shield of Illinois.

As Artistic Director for this event production company in Chicago, I managed the production process for salon style events for young professionals; I coordinating logistics, developing educational programming, hired support staff, and developed online content for their website.

BigShowCity presented over one hundred performances, across seven venues, over two years in Olympia, WA. The festival featured theater, dance, music, performance art and workshops.