Head Of Brand And Pr (Americas)
Reporting to the founder and inventor of the Moleskine brand, I provided strategic direction, leadership, and storytelling to ensure the core values and narratives of the Moleskine brand were protected and shared with fans across the United States, Canada, and Latin America.I led a team responsible for communication partnerships including the creation of custom edition design collaborations, digital initiatives, and events. During my time at Moleskine, I have created partnerships with brands like: (RED), Tumblr, the Telluride Film Festival, Dwell.com, the Future of Storytelling Conference, the Broadway musical FUN HOME, the French Embassy in NYC, the School of Visual Arts, MoMA, Sean Kelly Gallery, Michelle Phan, and the Instagram based street-art gallery Instagrafite. My design collaborations have included projects with artists: Marina Abramović, Kehinde Willey, and Sarah Sze.I also oversaw media launches and brand awareness campaigns that focused on earned media and content marketing strategies. I have overseen media launches for key collections including the Moleskine Evernote notebook collection. I was a key member of the Moleskine team as it has grown from a privately-held, cult design brand to a publicly-traded, lifestyle brand.Overall, my areas of responsibility included: brand training, company culture, brand identity, visual merchandising, communications, events, and sponsorships programs with non-profit and cultural partners. My team managed media outreach and events for brand initiatives and product launches in the Americas.Moleskine America Inc. is located in the Chelsea neighborhood in Manhattan and is an affiliate of Moleskine SpA in Milan, Italy.