- Customer Journey mapping- Design sprints- Service design - Project lead

Introduced a customer segmentation process enabling segment-based management and automated reporting of segment profitability (digital enablement) for Europe (NS USD 3bn, +2%; GP +5%; EBIDTA +19%, 2019 vs.PY)• Revised European Value Propositions and organized 3 workshops with followup work streams (Price up for RMX +4%, AGG +3%, CEM +6%, 2019 vs.PY).

CEMEX Commercial Academy Trainer - trained 5 modules a' 50-60 partcicipantsOrganised SANDLER SALES SYSTEM(R) Foundation training for 57 participants As Internal SANDLER SALES SYSTEM(R) trainer led reinforcement training and training for new hires.

Increased profitability by introducing Component Pricing that doubled RMX service charges collection (+95%), increased services (+41%) and product (+6%) price/m3. (2018 vs. 2013) Cemex CZ became the most profitable in Europe!• Established KPIs and Commercial Data Analysis & Reporting (supervised BI & Data Warehouse set-up)• Developed tailor-made CRM (focus on Pipeline & Funnel management), set processes, KPIs and Reporting that improved sales performance (+38% volume)• Defined… Show more Increased profitability by introducing Component Pricing that doubled RMX service charges collection (+95%), increased services (+41%) and product (+6%) price/m3. (2018 vs. 2013) Cemex CZ became the most profitable in Europe!• Established KPIs and Commercial Data Analysis & Reporting (supervised BI & Data Warehouse set-up)• Developed tailor-made CRM (focus on Pipeline & Funnel management), set processes, KPIs and Reporting that improved sales performance (+38% volume)• Defined Segmentation and classified 50,000 customers with differentiated segment-based approach and Value Propositions.• Implemented Customer Journey Experience visits to improve service Show less

Marketing & Route to market responsibility for Bacardi Martini portfolio on 3 markets (Czech Republic, Slovakia and Slovenia.) Role covered management of contracted distributors, Strategic Planning, P&L, logistics, media & PR.

New Business Development, Prospecting & Strategic Account Planning & PRDevelopment of new services (research, ad production), agency team competencies and processes.

- Evaluated promo leaflet performance, Trade activities planning- Responsible for marketing of new store openings and minimizing impacts of competitive openings on existing ones in CZ and SK.

Marketing Manager with responsibility for Coffee Brands division.

Marketing Planning, Advertising, Media, Promotions, PR, Market Research and grass roots activations.

Knorr brands management covering new product development, ATL and BTL advertising production, market research, promotion.

ATL, BTL, Consumer Promotion, Media Planning, Trade Marketing, Market Research