Erik Giusti Email and Phone Number
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I am a passionate entertainment marketing executive, with a finger on the pulse of pop culture, specializing in strategic marketing, industry partnerships, leadership, product management, design, social media, & content creation with a track record of award-winning creative marketing campaigns for high profile & developing acts and brands. Recently, in partnership with marketing expert Meredith Gardner, we launched TENTH FLOOR a creative marketing endeavor helping bring talent, brands, and their communities closer together through authentic marketing, engaging content, and data-driven strategy.Previously, I represented TikTok as an Artist & Label Partnerships lead, collaborating with top labels & global artists such as Lizzo, Dua Lipa, Jason DeRulo, Megan Thee Stallion, Ed Sheeran, Oliver Tree, Young Thug, Sueco, Charli XCX, and more to shape on-platform strategy, encourage cultural trends, and inspire creativity. I also led initiatives to support TikTok-first creators make their music debuts as part of the team that launched successful new releases from Bella Poarch (including 2021’s phenom “Build A Bitch”), Dixie D'Amelio, jxdn, Nessa Barrett and more. In addition, I focused my attention on uplifting artists & communities through cultural initiatives such as Pride, Support Black Business, Mental Health Awareness, Arab Music Month, and many more.Previously, I spent eight years at Capitol Records in Hollywood leading strategic global marketing and executing award-winning campaigns for artists including Katy Perry (winner of 2018 Webby Award for Social Music), Beck, Sam Smith, and more, while helping launch artists such as Halsey and Troye Sivan to stardom. In 2019, I joined the team at Facebook & Instagram in London to oversee music partnerships strategy in Europe, Middle East, and Africa. There, I worked alongside superstars like Elton John and Ellie Goulding, partnered with The BRITs, Tomorrowland, and MTV EMAs (winner of 2021 Shorty Award for Facebook Partnership) for major cultural moments, and lead initiatives to support emerging artists during the 2020 pandemic.
Tenth Floor
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Co-FounderTenth Floor May 2021 - Present• Co-founded creative marketing agency that delivered tailored social media strategies to 20+ clients, achieving an avg. 300% increase in audience engagement across roster and driving $1M+ in total revenue• Managed marketing operations for 20+ clients, producing viral short-form campaigns that achieved 100M+ views, 3M+ engagements, and increased D2C sales by avg. 65%• Executed multi-platform paid advertising campaigns with a 25% average ROI, leveraging SEO and metadata strategies to organically boost search visibility by avg. 1400% and reach by avg. 900%• Hired and managed a team of 5+ employees, negotiated contracts worth $1M+, and streamlined payroll and budget processes
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Music Partnerships Lead, UsaTiktok Apr 2021 - May 2022Los Angeles, California, Us• Fostered and managed relationships with over 100+ A-list talent and creators, resulting in a 120% increase in short-form content creation, and securing 50+ high-visibility on TikTok editorial and out-of-home placements • Developed content strategies that drove +500M engagements across managed A-list partners, identified 5+ emerging creators who gained 1M+ followers each within 3 months, and influenced the creation of 5+ viral trends with 5B+ combined views• Led 10+ cultural initiatives with cross-functional teams that secured managed partners over +$1M in promotional spend 1B+ total impressions driving use of specific product features, including LIVE and TikTok Shop• Partnered with C-suite leaders and industry leaders to pivot from traditional media to short-form content investments, increasing reach and saving $1M+ in marketing costs -
Music Partnerships Lead, EmeaMeta Feb 2019 - Apr 2021Menlo Park, Ca, Us• Built and shipped first-of-its-kind comprehensive talent partnership strategy in EMEA spanning Meta-owned properties across 20+ countries, driving video monetization and fan engagement campaigns with global talent, agencies, and organizations• Led educational workshops and initiatives for 200+ active partners launching major products like Reels and Facebook Watch, driving an avg. 50M+ in total user engagements in first six months• Coordinated cross-functional projects with 10+ internal teams including large-scale content productions, festival activations and fan events, increasing video views by 165% and product sales by 25%• Delivered 10+ global marketing campaigns, achieving 120% of KPI targets and elevating visibility for 50+ emerging and diverse talents, contributing to increased regional brand awareness -
Director, Global MarketingCapitol Records Mar 2018 - Jan 2019Los Angeles, California, Us• Directed 50+ artist marketing campaigns across Capitol Music Group’s labels that achieved 6+ Billboard Hot 100 number-one singles (Katy Perry, Sam Smith, Halsey), 3+ Billboard 200 number-one albums (Migos, Beck, Arcade Fire), 10+ GRAMMYs including Album Of The Year, and launched 5+ developing artists into superstardom• Built and maintained enduring partnerships with major digital platforms, securing 25+ high-visibility features across Facebook, Google, Twitter, Snapchat that increased artist exposure by 750+ million added impressions• Leveraged audience insights to identify three key growth drivers including short-form content, direct-to-fan relationship building, and live events that contributed to increase monetization across new and existing content• Executed $5M+ in digital ad campaigns, helping launch Universal Music Group’s first in-house advertising team, while launching 10+ web and mobile platforms, and leading CRM strategies that drove an avg. +10% CTR• Oversaw company-wide contingent workforce and educational programs, overseeing the hiring and supervision of 20+ contracted employees across 10+ internal teams -
Director, Digital MarketingCapitol Records Sep 2017 - Mar 2018Los Angeles, California, Us
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Sr. Manager, Digital MarketingCapitol Records Sep 2016 - Aug 2017Los Angeles, California, Us
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Manager, Digital MarketingCapitol Records Jan 2014 - Sep 2016Los Angeles, California, Us
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Digital Marketing ConsultantCapitol Records May 2011 - Dec 2013Los Angeles, California, Us
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Grassroots Marketing ManagerCornerstone Agency Aug 2013 - Dec 2013New York, Ny, Us -
Digital Marketing ConsultantEmi Music May 2011 - Dec 2013
Erik Giusti Skills
Erik Giusti Education Details
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Northeastern UniversityMusic -
Santa Rosa High SchoolVideo Production
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Santa Rosa Junior CollegeCommunication And Media Studies
Frequently Asked Questions about Erik Giusti
What company does Erik Giusti work for?
Erik Giusti works for Tenth Floor
What is Erik Giusti's role at the current company?
Erik Giusti's current role is Co-Founder at TENTH FLOOR | Experienced Marketing & Content Executive | Ex-TikTok, Meta, UMG.
What is Erik Giusti's email address?
Erik Giusti's email address is er****@****ail.com
What is Erik Giusti's direct phone number?
Erik Giusti's direct phone number is +170732*****
What schools did Erik Giusti attend?
Erik Giusti attended Northeastern University, Santa Rosa High School, Santa Rosa Junior College.
What skills is Erik Giusti known for?
Erik Giusti has skills like Social Media Marketing, Social Media, Microsoft Office, Social Networking, Digital Media, Digital Marketing, Online Marketing, Powerpoint, Final Cut Pro, Facebook, Video Editing, Photography.
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