Erik Giusti Email & Phone Number

• Co-founded creative marketing agency that delivered tailored social media strategies to 20+ clients, achieving an avg. 300% increase in audience engagement across roster and driving $1M+ in total revenue
• Managed marketing operations for 20+ clients, producing viral short-form campaigns that achieved 100M+ views, 3M+ engagements, and increased D2C sales by avg. 65%
• Executed multi-platform paid advertising campaigns with a 25% average ROI, leveraging SEO and metadata strategies to organically boost search visibility by avg. 1400% and reach by avg. 900%
• Hired and managed a team of 5+ employees, negotiated contracts worth $1M+, and streamlined payroll and budget processes

Los Angeles, California, US

• Fostered and managed relationships with over 100+ A-list talent and creators, resulting in a 120% increase in short-form content creation, and securing 50+ high-visibility on TikTok editorial and out-of-home placements
• Developed content strategies that drove +500M engagements across managed A-list partners, identified 5+ emerging creators who gained 1M+ followers each within 3 months, and influenced the creation of 5+ viral trends.
• Led 10+ cultural initiatives with cross-functional teams that secured managed partners over +$1M in promotional spend 1B+ total impressions driving use of specific product features, including LIVE and TikTok Shop
• Partnered with C-suite leaders and industry leaders to pivot from traditional media to short-form content investments, increasing reach and saving $1M+ in marketing costs

Menlo Park, CA, US

• Built and shipped first-of-its-kind comprehensive talent partnership strategy in EMEA spanning Meta-owned properties across 20+ countries, driving video monetization and fan engagement campaigns with global talent.
• Led educational workshops and initiatives for 200+ active partners launching major products like Reels and Facebook Watch, driving an avg. 50M+ in total user engagements in first six months
• Coordinated cross-functional projects with 10+ internal teams including large-scale content productions, festival activations and fan events, increasing video views by 165% and product sales by 25%
• Delivered 10+ global marketing campaigns, achieving 120% of KPI targets and elevating visibility for 50+ emerging and diverse talents, contributing to increased regional brand awareness

Los Angeles, California, US

• Directed 50+ artist marketing campaigns across Capitol Music Group’s labels that achieved 6+ Billboard Hot 100 number-one singles (Katy Perry, Sam Smith, Halsey), 3+ Billboard 200 number-one albums (Migos, Beck, Arcade.
• Built and maintained enduring partnerships with major digital platforms, securing 25+ high-visibility features across Facebook, Google, Twitter, Snapchat that increased artist exposure by 750+ million added impressions
• Leveraged audience insights to identify three key growth drivers including short-form content, direct-to-fan relationship building, and live events that contributed to increase monetization across new and existing.
• Executed $5M+ in digital ad campaigns, helping launch Universal Music Group’s first in-house advertising team, while launching 10+ web and mobile platforms, and leading CRM strategies that drove an avg. +10% CTR
• Oversaw company-wide contingent workforce and educational programs, overseeing the hiring and supervision of 20+ contracted employees across 10+ internal teams

Los Angeles, California, US

Los Angeles, California, US

Los Angeles, California, US

Los Angeles, California, US

New York, NY, US

Bachelor Of Science, Music

Ged, Photography, Video Production

Associates Of Arts, Communication And Media Studies