Erik Greene Email & Phone Number

Grand Rapids, Michigan, Us

Grand Rapids, Mi, Us

Led business development and capture for federal, state, local, and educational customers. Primarily supported packaging, logistics, and supply chain management across a wide variety of product categories. Ownership of bid lifecycle, strategic partnerships, commercial marketing, data analysis, and related processes including technical leadership for CMMC L3 implementation and management of Salesforce org.

Grand Rapids, Michigan, Us

For the Fall 2019 semester, I developed and taught an Introduction to Marketing course at Compass College. It was an incredible opportunity to mentor (and learn from) the next generation of students interested in marketing.

Holland, Michigan, Us

In addition to marketing management for National Bulk Equipment, I was also responsible for strategy, planning, and execution on marketing efforts for Brawn Mixer, a supplier of mixers and mixing systems for liquid processing in a variety of industries.

Holland, Michigan, Us

Directly responsible for strategy, planning, and execution on marketing efforts for NBE, a supplier of custom capital equipment for bulk material handling. Expected to advise and lead organizational entry into growth markets, and guide brand development internally as well as across all appropriate channels. Led Salesforce implementation and training team, and administration of Pardot org.

Livonia, Michigan, Us

As a part of the media delivery team, I led national print and digital programs across a variety of client verticals. Key elements of my role included supporting the sales organization with actionable data during program acquisition, working with internal partners to execute production, logistics, and media purchasing phases, and ensuring accurate billing and reporting at program completion.

Allendale, Mi, Us

I worked with Grand Valley to advance institutional research and teaching topics in digital communications and marketing. In 2014, I developed and co-taught a new class focused specifically on PPC and social campaigns. In addition to workshops and lectures on new topics in online advertising, I also conducted primary research on the role of collaboration in digital communication.

Grand Rapids, Michigan, Us

I was responsible for client relations, project management, and strategic design on key accounts at one of the leading full-service advertising agencies in West Michigan. I also supported business development with competitive research and market analysis.- Managed strategy, creative and production projects for more than forty agency clients and new business accounts. - With media team, developed and executed 2013 and 2014 digital buys across a wide variety of online platforms.- Evolved role to incorporate technical and creative writing components. Responsible for critical proofing, as well as for drafting RFP responses and internal creative strategies.

Grand Rapids, Mi, Us

Logic Services is a privately held logistics and supply chain consulting firm based in Grand Rapids. My primary role was as contracted marketing advisor to the leadership team. Additionally, I assisted with client counseling and helped manage Logic’s cloud-based transportation scheduling system.

Los Angeles, California, Us

In over five years with Allied, I assisted the account team with promotional coordination for 20th Century Fox, Lionsgate, Sony Pictures, and Universal. Responsibilities included planning and managing studio publicity events in Detroit, Kalamazoo, and Grand Rapids, developing media briefs, conducting market research, and auditing public relations campaigns.

During graduate school, I worked on a number of projects with organizations interested in social media, digital advertising, and web design.

M.S., Communications

Bachelors, Advertising

Mass Communication/Media Studies